Senior Account Director - Content Partnerships in Twickenham

Location: Twickenham

Hybrid working: 3 days in the office

Salary: £55,000-£63,000 depending on experience

We are looking for an experienced, self‐starting creative content specialist to deliver innovative solutions across a market-leading automotive portfolio, including What Car? and Autocar. You will pitch multi‐platform ideas to agencies and clients across digital, mobile, video, social media, events and print. Haymarket Automotive Studio creates bespoke content solutions that connect brands with our influential audiences. This role is ideal for a creative solutions strategist or agency planner who enjoys selling, shaping compelling ideas and taking on strategic and commercial responsibility in a high‐profile environment.

Summary of the role's main purpose

The main purpose of the role is to respond to client briefs, both formal briefs and proactive pitches, with partnership and content ideas that answer their business challenges.

Responsibilities

• Work closely with the agency and client sales teams to deliver creative responses to briefs with a focus on engagement and action.
• Utilise data to develop well‐informed strategic plans for clients and agencies.
• Explore clients' businesses to understand their brands and objectives.
• Produce cohesive and intelligent plans to bring success to campaigns.
• Forge relationships with senior agency contacts on the strategic, planning and creative solutions side.
• Establish relationships with key people within direct client businesses, primarily automotive and audience‐related clients such as fuel, tyres and lifestyle.
• Support the car manufacturer direct client leadership team.
• Generate original ideas with other members of the team.
• Identify potential problems and devise ways to rectify them.
• Develop new profitable relationships across the automotive services sectors alongside existing major agencies and clients.
• Support the Strategy Director on direct manufacturer briefs and engage clients on multi‐channel marketing, retail support, PR, product launches, branded content and sponsorship.
• Support the growth of a new revenue stream in standalone creative and production services.

Skills / Experience / Knowledge / Minimum Criteria

• Considerable experience developing strategic plans that benefit the client and agency.
• Proven track record of pitching creative solutions campaigns.
• Excellent understanding of selling, delivering and measuring success of creative solutions.
• Proven experience understanding complex projects and workflow.
• Network agency contacts (planners) and experience dealing directly with clients; automotive client contacts are a great bonus.
• Proven experience presenting to clients.
• Excellent presentation and relationship‐building skills.
• Excellent verbal and written communication skills.

We are a Disability Confident employer and offer guaranteed interviews to all disabled applicants who meet the above minimum criteria. To be considered as part of this initiative, please indicate if you have a disability when applying for the post.

Benefits

• 25 days holiday per year excluding bank holidays (increasing 1 day per year of service up to 30 days).
• Work from anywhere in the world for up to 3 weeks of the year with our 'Work from Anywhere' days.
• Flexible working hours (core hours from 10‐3) allowing you the flexibility to adapt your work schedule to your personal commitments.
• Generous contributory pension scheme.
• Health cash plans: coverage for medical expenses, dental care, optical services and more.

As an equal opportunities employer, we are committed to ensuring all candidates have the same opportunity to succeed, regardless of sex, sexual orientation, marital status, race, colour, nationality, ethnic or national origin, religion, age, or disability. We also pledge to always include pay details on our job adverts. If you need any reasonable adjustments to enable you to fully participate in the recruitment process, please contact us at recruitment@haymarket.com.