Overview
In this role you drive strategic, data-informed marketing for Haymarket’s Live Events portfolio, shaping multi-channel campaigns that grow audiences, registrations and revenue. You will partner with senior stakeholders across Commercial, Editorial and Events to set objectives, allocate budgets and guide a high-performing marketing team. You’ll leverage audience insight and trends to unlock growth opportunities and improve campaign performance. The role offers exposure to market-leading events and brands, with a clear impact on commercial success and audience engagement.
Pay / Benefits
- 25 days holiday per year (increasing with service)
- Work from Anywhere up to 3 weeks
- Flexible working hours (core 10-3)
- Generous contributory pension
- Health Cash Plans
- Disability Confident Employer
Responsibilities
- Lead development and execution of integrated marketing strategies for conferences, awards and forums
- Set clear objectives, KPIs and priorities aligned with business goals
- Oversee multi-channel campaigns (email, social, websites, ads, partnerships)
- Analyze performance and insights to guide recommendations
- Collaborate with Commercial stakeholders to support delegate acquisition, sponsorships and revenue
- Manage marketing budgets and resources across portfolios
- Utilize customer data, segmentation and CRM to target campaigns
- Oversee event websites and digital customer journeys to boost engagement and conversions
- Identify new channels and approaches to enhance audience engagement
- Build relationships with senior stakeholders across Commercial, Editorial, Events, Design, Data and Brand
- Manage relationships with agencies, suppliers and partners to meet objectives
- Direct and develop Marketing Managers and junior staff
- Participate in resource planning to ensure capability and capacity
- Contribute to broader Live Events marketing strategy and company KPIs
- Attend live events as needed, including evenings for delivery
Key requirements
- Extensive knowledge of marketing principles and integrated campaign strategy
- Strong digital marketing, data-led marketing and audience segmentation understanding
- Experience with CRM, data analysis and campaign performance evaluation
- Experience in event marketing, B2B media, publishing or related environments
- Commercial awareness linking audience growth to revenue
- Knowledge of GDPR and responsible data use
- Budget management and resource allocation understanding
- Excellent communication with senior stakeholders
- Strategic thinking and ability to translate objectives into marketing plans
- Leadership and people development experience
- Proficiency with marketing platforms, CRM systems and analytics tools
- Experience managing budgets and multi-event campaigns
- Strategic and commercially minded
- Collaborative and inclusive
- Excellent communication and influencing
- Marketing platforms
- CRM systems
- Analytics tools
Senior Marketing Manager employer: Haymarket Media Group
Haymarket Media Group is an exceptional employer, offering a dynamic work environment that fosters creativity and collaboration. With a strong focus on employee growth, you will have access to various professional development opportunities while working in a hybrid model that promotes work-life balance. Join us in our vibrant location, where innovative ideas thrive and your contributions to impactful social media campaigns for MG Motor UK will be valued and recognised.
