At a Glance
- Tasks: Lead impactful marketing campaigns for top media brands and drive subscription growth.
- Company: Join a leading media company with a focus on innovation and collaboration.
- Benefits: Enjoy 25 days holiday, flexible hours, and health cash plans.
- Other info: Dynamic work culture with mentorship and opportunities for professional growth.
- Why this job: Make a real impact in the Marcomms industry while growing your career.
- Qualifications: Experience in marketing management and strong analytical skills required.
The predicted salary is between 50000 - 65000 £ per year.
Overview
Location: Twickenham
Hybrid: 3 days in the office
Salary: £40,000
About the Role
Join the heart of Marcoms publishing. As a Marketing Manager, you will lead on some of the UK’s most influential media brands to help grow subscription revenues, using data-driven strategies and cross‑functional collaboration to shape the narrative for a wide audience.
Responsibilities
- Campaign Management: Lead the end-to-end strategy, execution and optimisation of multi‑channel marketing campaigns (email, social, web, and events) to accelerate subscriber acquisition and maximise member retention.
- Revenue & Growth: Drive commercial objectives by developing high-performing lead generation pipelines for the sales team and implementing optimised direct-to-consumer conversion tactics.
- Content & Audience Strategy: Partner with editorial and product teams to oversee promotion and distribution of high-value content, clinical tools and learning modules across healthcare and non‑healthcare audiences.
- Data & Analytics: Own campaign KPIs, analyse performance data to optimise ROI, uncover actionable insights and deliver strategic reporting to senior leadership.
- Brand Stewardship: Champion brand integrity across the portfolio, ensuring all market-facing communications maintain professional accuracy, regulatory compliance and consistent messaging.
- Stakeholder Leadership: Serve as a cross‑functional partner, collaborating with Sales, Editorial and Product teams to align marketing initiatives with business goals.
Skills, Experience & Knowledge
- Proven Experience: Demonstrated success in a marketing management or senior executive role, ideally within a multi-brand or B2B environment.
- Digital & Automation Expertise: Hands‑on experience managing complex email marketing workflows, CRM segmentation and targeted social/paid acquisition strategies.
- Strategic Copywriting: Exceptional communication skills with the ability to craft compelling, high-converting copy and oversee brand tone of voice across multiple audiences.
- Data‑Driven & Analytical: Strong analytical skills with experience leveraging data analytics tools (Google Analytics, CRM reporting, Excel) to measure ROI, identify trends and optimise performance.
- Agility & Project Management: Exceptional organisational skills with proven ability to manage multiple stakeholders, prioritise competing demands and pivot across a diverse portfolio.
Why Join This Team?
- Industry Impact: Work on brands essential to the daily workflow of Marcomms professionals across the UK.
- Professional Growth: Direct mentorship from a Senior Marketing Manager and exposure to a complex, multi‑brand portfolio.
- Fast‑Paced Culture: A dynamic environment where your ideas are heard and execution drives visible results.
Benefits
- 25 days holiday per year excluding bank holidays (increasing to 30 days with service).
- Work from Anywhere for up to 3 weeks per year.
- Flexible working hours (core 10‑3) to fit personal commitments.
- Generous contributory pension scheme.
- Health Cash Plans covering medical, dental, optical and more.
Legal & Equality
We are a Disability Confident employer and offer guaranteed interviews to disabled applicants who meet the above minimum criteria. Please indicate if you have a disability when applying. We are an equal opportunities employer and are committed to ensuring all candidates have the same opportunity to succeed, regardless of sex, sexual orientation, marital status, race, ethnicity, nationality, religion, age or disability. If you need reasonable adjustments to participate in the recruitment process, please contact us at recruitment@haymarket.com.
Marketing Manager - Subscriptions employer: Haymarket Media Group
Haymarket Media is an exceptional employer, offering a vibrant work culture in Twickenham that fosters professional growth and innovation. As a Marketing Manager, you will benefit from direct mentorship, flexible working arrangements, and a generous holiday allowance, all while contributing to influential media brands that shape the Marcomms landscape in the UK. Join a team where your ideas are valued, and your efforts lead to tangible results in a fast-paced environment.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager - Subscriptions
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Haymarket Media Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Haymarket Media Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Haymarket Media Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Haymarket Media Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager - Subscriptions
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Haymarket Media Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Haymarket Media Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about Haymarket Media Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Haymarket Media Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Haymarket Media Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Haymarket Media Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
