Marketing Manager

Marketing Week and Performance Marketing World are leading B2B brands in the marketing industry, delivering insight, analysis and intelligence to marketing professionals globally. The brands inform, influence and shape marketing strategy and practice through subscription content, events and digital engagement.

The Marketing Manager focuses predominantly on subscriptions and drives subscription growth, audience acquisition and engagement across Marketing Week and Performance Marketing World. The role develops and delivers data‑driven, multi‑channel marketing strategies that attract new subscribers, nurture prospects through the funnel, and increase customer lifetime value. Working closely with editorial, sales and wider marketing teams, the role ensures alignment between audience growth objectives and commercial performance. The Marketing Manager improves subscriber acquisition and retention, strengthens audience engagement, and supports the long‑term commercial success of both brands.

Responsibilities

• Develop and deliver integrated B2B marketing strategies to drive subscription growth, acquisition and revenue performance across both brands.
• Design and manage multi‑channel campaigns to increase brand visibility, audience engagement and lead generation.
• Develop and optimise lead nurturing programmes to convert prospects into subscribers and sales pipeline opportunities.
• Analyse audience, customer and campaign data to identify growth opportunities and improve conversion performance across the marketing funnel.
• Use first‑party data, segmentation and customer insights to improve targeting, personalisation and campaign effectiveness.
• Continuously review and optimise the end‑to‑end customer journey from acquisition through to retention and renewal.
• Collaborate with sales teams to monitor lead quality, pipeline performance and conversion outcomes.
• Coordinate and support B2B events, webinars and other marketing‑led activations to drive audience growth.
• Define and track marketing KPIs, objectives and budgets in collaboration with leadership.
• Produce regular reporting and insight‑led recommendations to support decision‑making and improve marketing performance.

Key Relationships

The Marketing Manager works collaboratively with internal teams including Editorial, Sales, Product, Data and Marketing to align audience growth strategies, support campaign delivery, share insights and deliver commercial and content objectives. External partners, agencies and suppliers are also engaged to ensure effective campaign execution and optimise marketing performance.

Skills / Experience / Knowledge / Minimum Criteria

Knowledge

• Knowledge of B2B marketing principles, including subscription, membership or lead generation models.
• Understanding of digital marketing channels including email, paid media, social and content marketing.
• Knowledge of customer lifecycle marketing, segmentation and audience engagement strategies.
• Understanding of CRM and marketing automation systems.
• Aware of data‑led marketing approaches and performance measurement techniques.

Skills

• Strong analytical and commercial thinking with the ability to interpret data and generate actionable insights.
• Excellent communication and stakeholder management skills across multiple teams and levels.
• Strong organisational and project management skills with the ability to manage multiple campaigns and priorities.
• Ability to build effective marketing strategies based on audience insight and business objectives.
• Proficiency in marketing systems, CRM platforms and digital reporting.
• Collaborative approach with the ability to influence and align cross‑functional teams.

Experience

• Relevant experience in B2B marketing, ideally within media, subscriptions, SaaS, membership or professional services environments.
• Experience developing and delivering multi‑channel marketing campaigns that drive acquisition, engagement or revenue growth.
• Experience using customer data, segmentation and insights to improve marketing performance.
• Experience working closely with sales or commercial teams to support pipeline and revenue objectives.
• Experience managing multiple projects in a fast‑paced, target‑driven environment.

About You

You are a customer‑focused marketer who understands audience needs and delivers campaigns that drive engagement, value and growth. You are collaborative and work effectively across teams, building strong relationships with colleagues in editorial, sales and wider commercial functions. You are commercially minded and results driven, with a clear understanding of how marketing activity supports revenue, subscriptions and business performance. You are analytical and insight‑led, confident using data to evaluate performance and inform decisions. You are proactive and adaptable, able to manage changing priorities in a fast‑paced environment while maintaining high standards of delivery. You are a strong communicator who can present ideas clearly, influence stakeholders and contribute to shared objectives across the business.

Measuring Success

• Subscription acquisition and growth performance
• Conversion rates across marketing funnel stages
• Campaign performance and ROI
• Lead quality and pipeline contribution
• Customer engagement and retention metrics
• Quality and timeliness of reporting and insight delivery
• Delivery against agreed marketing plans and priorities

Benefits

• 25 days holiday per year excluding bank holidays (increasing 1 day per year of service up to 30 days)
• Work from anywhere in the world for up to 3 weeks of the year with our Work from Anywhere days
• Flexible working hours (core hours from 10-3) allowing flexibility to adapt your work schedule to personal commitments
• Generous contributory pension scheme
• Health Cash Plans: coverage for medical expenses, dental care, optical services and more

Equal Opportunity & Disability Confident Employer

As an equal opportunities employer, we are committed to ensuring all candidates have the same opportunity to succeed, regardless of sex, sexual orientation, marital status, race, colour, nationality, ethnic or national origin, religion, age or disability. We are also a Disability Confident employer and offer guaranteed interviews to all disabled applicants who meet the above minimum criteria. To be considered as part of this initiative, please indicate if you have a disability when applying. If you need any reasonable adjustments to enable you to fully participate in the recruitment process, please contact us at recruitment@haymarket.com.