Senior Events Marketing Manager, Wonderly in London

We are Wonderly, an award-winning progressive content, event and marketing agency and part of the Haymarket Media Group. We work with ambitious brands to deliver engaging products and portfolios across print, digital and live events. Our clients include: Volkswagen Group UK, Kew Gardens, The FA, Royal College of General Practitioners and the CIPD to name a few.

As part of the Haymarket Media Group we have all the benefits of an independent agency but with none of the downsides. Our culture is inclusive and collaborative and reflects the diverse bunch of brilliant people that work here. We’re about creating a stimulating and engaging environment that brings the best out of everyone... and having a bit of fun along the way. Lastly, and by no means least, because we’re a small agency, everyone gets the chance to make a big impact.

The Senior Events Marketing Manager will be responsible for shaping and delivering robust marketing plans and objectives, which are based around the strategies devised for a portfolio of conference and exhibition style events.

Key Responsibilities

• Shape and deliver robust strategic marketing plans focusing on driving bookings/registrations, generating commercial leads to support customer adoption and conversion, and improving customer advocacy for the events and the client’s wider brand.
• Support delegate modelling, pricing strategy and yield management for the allocated event portfolios to ensure revenue targets are met.
• Accountable for achieving registrations and delegate revenue targets for the allocated portfolios of events.
• Overseeing the effective delivery of the marketing plans, supporting and mentoring marketing managers to ensure timely delivery against deadlines and relevant client approvals.
• Find innovative ways to deliver against the marketing plans, strategies and KPIs, whilst being able to flex your plan in response to the evolving market conditions and client requirements.
• Work collaboratively with the wider event team and key client stakeholders, showing adaptability and great communication skills.
• Support a transition to high-value marketing approach working with peers, relevant internal teams and client stakeholders to build and deliver a data informed, brand, content and proposition led model.
• In line with our clients’ brands, develop and implement event-specific branding guidelines and become the brand guardian for the events.
• Lead on design brief and oversee work with internal and external designers based on the needs of the events and related marketing campaigns.
• Lead on client reporting, planning, internal communications and the development of a high performing event marketing team.
• Develop and maintain a high level of sector specific knowledge – evaluating customer research, market conditions, competitor data to provide insights, produce effective and engaging marketing plans to meet overall strategic objectives.
• Understand the event’s customer base, identify segments and develop data and 365 communication strategies around this.
• Account management support with key suppliers, partners and our clients, to deliver on time strategic, customer-centric, marketing and communication event plans.
• Identifying potential strategic partners, helping to build relationships, negotiate contra deals, delivering the activity and reporting on results.

Skills / Experience / Knowledge / Minimum Criteria

• Strategic understanding - able to think about the needs from their role in the wider context of the organisation, and develop plans and adjust to multiple external factors.
• Time-management - able to work on multiple and varied projects with internal and external key stakeholders.
• Innovative - demonstrates new thinking in strategy and execution.
• Excellent communication - to motivate the team, plus work constructively to win-win with internal and external stakeholders.
• Quality assurance - experience in quality assurance and brand guardianship overseeing quality outputs.
• Client management - experience working collaboratively with external clients and stakeholders, ideally within an event agency environment.
• Knowledge of using design programmes including; Illustrator, InDesign and Canva.
• Confident, creative copywriter, who takes a customer centric approach to content writing.
• Project management – experience with collaborative project management tools such as Monday.com.
• Experienced marketer, who has successfully managed a team, operating at Marketing Manager level or above.
• Proven track record in delivering successful event marketing strategies, planning multi-channel marketing campaigns, ideally within a B2B events environment.
• Significant experience in a successful marketing team in a matrixed organisation.

About You

• Team player with a collaborative approach and ability to recognise the input of others.
• Has a structured approach to problem solving.
• Enjoys having autonomy over their role.
• Actively seeks to become a ‘master’ in their area of responsibility.
• Enjoys the creative side of marketing, from coming up with new and innovative ideas to deliver results, to having a passion for creating strong branding and design assets.
• Excellent client and stakeholder management skills - demonstrating adaptability and collaborative approach to delivery.
• A strategic thinker with good analytical, numerical and communication skills.
• Adept at creating and planning segmented email campaigns with targeted messaging.
• Database management skills – experience building/growing and nurturing a database.
• Solid understanding of digital marketing, website optimisation, UX and mobile apps – the implementation and tactical uses of; SEO, PPC, Google Ad words, banner ads and retargeting campaigns, to drive website traffic, engagement and lead generation.
• Exceptional written and verbal communication skills and interpersonal skills.
• Excellent proof-reading, editing and copy-writing skills: ability to devise and edit engaging content across all platforms and provide constructive feedback and direction.
• High degree of computer literacy – with advanced Excel skills and the ability to manipulate and work with data and formulas to assist with reporting.
• Ability to report and analyse campaign results, draw business conclusions and provide recommendations.
• Demonstrable experience managing budgets.
• Experience in an event/exhibition background, ideally from an established organisation or an Association.

What Success Looks Like

• Delivery of robust event marketing plans - running regular reports, analysing results and making recommendations to guide direction and delivery of campaigns to achieve revenue and delegate targets.
• Foster close working relationships with key client stakeholders ensuring we are exceeding expectations.
• Ensuring websites and content are up to date, clear, engaging and optimised.
• Tracking and managing the event marketing budgets and ensuring all activity is within budget.

Additional Information

Haymarket Media Group values its people and strives to shape a better future with remarkable content. Our benefits include: 25 days holiday per year excluding bank holidays (increasing 1 day per year of service up to 30 days), Work from anywhere in the world for up to 3 weeks of the year with our ‘Work from Anywhere’ days, Flexible working hours (core hours from 10-3) allowing you the flexibility to adapt your work schedule to your personal commitments, Generous contributory pension scheme, Health Cash Plans: With our health cash plans, you can access a range of healthcare benefits, including coverage for medical expenses, dental care, optical services, and more.

We are a Disability Confident employer and offer guaranteed interviews to all disabled applicants who meet the above minimum criteria. To be considered as part of this initiative, please ensure you indicate if you have a disability when applying for the post. If you need any reasonable adjustments to enable you to fully participate in the recruitment process, please contact us at recruitment@haymarket.com.

Working here means being part of a commitment to shaping a better future. As a proudly Certified B Corp™, we are part of a global movement of businesses acting as a force for good. Haymarket Impact is focused on making a positive difference globally, guided by the United Nations Sustainable Development Goals and intertwined with an unwavering commitment to equity, diversity, and inclusion.

We know how important a healthy work-life balance is too. Our flexible hours and hybrid working model means employees are expected to be in the office at least three days a week and can work remotely for the remaining two.

As an equal opportunities employer, we are committed to ensuring all candidates have the same opportunity to succeed, regardless of sex, sexual orientation, marital status, race, colour, nationality, ethnic or national origin, religion, age, or disability.