Marketing Manager - (Maternity Cover) in London

We are seeking a highly skilled and strategic Marketing Manager to join our dynamic team at Haymarket Business Media to work across the C&IT Brand. You will play a pivotal role in driving the success of the C&IT event portfolio, developing brand engagement, audience building, and field marketing opportunities. You will also be expected to attend events to support the team and manage your own events, which may require out-of-hours and late-night working.

Responsibilities

• Develop and execute comprehensive marketing strategies for a portfolio of 8 events, including conferences, forums, and awards, to drive attendance and meet business objectives.
• Line Management of two marketing executives.
• Collaborate with internal teams to ensure seamless execution of marketing campaigns across various channels, including digital marketing, social media, email marketing, and direct outreach.
• Help reimagine the brand with its digital product.
• Lead brand engagement initiatives to enhance event/brand visibility, awareness, and perception among target audiences.
• Drive audience growth through targeted marketing efforts, leveraging data-driven insights and segmentation strategies.
• Identify and capitalise on field marketing opportunities to expand the brand's reach and maximise the portfolio's success.
• Analyse campaign performance and optimise strategies to achieve key performance indicators (KPIs) and maximise ROI.
• Stay updated on industry trends and best practices in event marketing to continuously innovate and enhance our marketing approach.
• Work closely with the sales and partnerships teams to support sponsorship and partnership opportunities, contributing to overall revenue generation.
• Collaborate with cross-functional teams to ensure alignment of event marketing efforts with broader marketing and business goals.

Skills / Experience / Knowledge / Minimum Criteria

• Minimum 3 years of experience in event/brand marketing.
• Strong project management skills with the ability to prioritise tasks and meet deadlines in a fast-paced environment.
• Mentoring or Line Management Experience.
• Proficiency in digital marketing tools and platforms, including email marketing software, social media platforms, and basic HTML.
• Familiarity with marketing automation tools and CRM systems.
• Knowledge of SEO/SEM principles and experience with Google Analytics.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external stakeholders.
• Detail-oriented mindset with a commitment to delivering high-quality results.
• Self-motivated and proactive, with a positive attitude and a desire to contribute to the success of our events portfolio.
• Has an understanding of Data and GDPR compliance.

We are a Disability Confident employer and offer guaranteed interviews to all disabled applicants who meet the above minimum criteria. To be considered as part of this initiative, please ensure you indicate if you have a disability when applying for the post.

Why work with us?

Haymarket Media Group values its people and strives to shape a better future with remarkable content. From paid content and subscription services; to integrated advertising and content marketing packages. We deliver market-leading branded experiences that inspire great decisions. From data and digital information solutions to live events, awards and professional education services.

Our benefits include:

• 25 days holiday per year excluding bank holidays (increasing 1 day per year of service up to 30 days).
• Work from anywhere in the world for up to 3 weeks of the year with our 'Work from Anywhere' days.
• Flexible working hours (core hours from 10-3) allowing you the flexibility to adapt your work schedule to your personal commitments.
• Generous contributory pension scheme.
• Health Cash Plans: With our health cash plans, you can access a range of healthcare benefits, including coverage for medical expenses, dental care, optical services, and more.

More about working for Haymarket

Putting social and environmental responsibility at the forefront of our business we have aligned our current sustainability goals with the United Nations Sustainable Development Goals. As we serve our audiences, clients and communities, we are committed to driving the meaningful change necessary to build a better world. The principles of diversity, inclusion, respect, responsibility and sustainability are at the heart of our business.

We want to support our people to balance their personal and professional lives and we believe our range of benefits encourages this. Nothing beats face-time with our colleagues to promote creativity and collaboration, we've therefore adopted a blended working model where full time employees can expect to spend 3 days of their week in the office and the other 2 working at a location of their choice.

Haymarket is proud to be an equal opportunities employer and are committed to ensuring that all candidates are given the same opportunity to succeed regardless of their sex, sexual orientation, marital status, race, colour, nationality, ethnic or national origin, religion, age or disability. If you need any reasonable adjustments to enable you to fully participate in the recruitment process, please contact us at recruitment@haymarket.com.

Come and join us and see for yourself how Haymarket is a rewarding and exciting place to work.