Copywriter in London

Location - Twickenham

Hybrid Working - 3 Days in the Office

Salary - £28,000 - £32,000 Depending on Experience

Automotive Studio is the award-winning in‑house content agency of Autocar and What Car?, helping brands promote their products and tell their stories through engaging, editorial‑style native content. We’re looking for a talented and ambitious Copywriter to create engaging content about the latest cars and automotive lifestyle products for a long list of high‑profile clients. Working on content across print, online, social and video, you will be able to balance your creative ideas with a realistic, cost‑effective, and time‑efficient approach to client briefs. Reporting into the Senior Copywriter, the Copywriter will work alongside Automotive Studio’s art, project management, and client teams to contribute ideas for new work as well as deliver on existing briefs. The work of the department is varied and flexible, and you will be required to write copy across multiple brands and platforms.

Responsibilities

• Write engaging and accurate copy – across print, web, social and video – that works for our readership and achieves the business goals of the client.
• Maintain high standards of writing and factual accuracy in all your output, taking on feedback from the team and clients.
• Participate in creative sessions and work collaboratively with the team on exciting ideas for new business pitches.
• Keep abreast of what our competitors are doing.
• Pitch in for wider team tasks, such as awards entries, updating the team website and contributing to Studio social channels.
• Upload completed content to the CMS and update client pages.
• Assist the team on external shoots, whether logistically or creatively.

Skills / Experience / Knowledge / Minimum Criteria

• Proven experience in copywriting within digital product environments.
• Strong portfolio demonstrating impactful work across landing pages, in‑product messaging, and conversion flows.
• Exceptional ability to write clear, concise, and engaging copy for complex user journeys.
• Experience optimising copy for performance, including A/B testing and data‑informed iteration.
• Deep understanding of tone of voice, content hierarchy, and accessibility best practices.
• Comfortable working as an embedded partner within design teams, influencing product decisions through language.
• Confident operating as a sole copy practitioner, setting standards and driving quality independently.
• Must have a driving licence and be comfortable with driving unfamiliar cars.

We are a Disability Confident employer and offer guaranteed interviews to all disabled applicants who meet the above minimum criteria. To be considered as part of this initiative, please ensure you indicate if you have a disability when applying for the post. If you need any reasonable adjustments to enable you to fully participate in the recruitment process, please contact us.

Why work with us?

Haymarket Media Group values its people and strives to shape a better future with remarkable content. Our benefits include:

• 25 days holiday per year excluding bank holidays (increasing 1 day per year of service up to 30 days).
• Work from anywhere in the world for up to 3 weeks of the year with our ‘Work from Anywhere’ days.
• Flexible working hours (core hours from 10-3) allowing you the flexibility to adapt your work schedule to your personal commitments.
• Generous contributory pension scheme.
• Health Cash Plans: With our health cash plans, you can access a range of healthcare benefits, including coverage for medical expenses, dental care, optical services, and more.

Working here means being part of a commitment to shaping a better future. As a proudly Certified B Corp, we are part of a global movement of businesses acting as a force for good. Our commitment to balancing profit with purpose is deeply embedded in our culture, reflected in our values of Integrity, Respect, Creativity, Innovation, and Expertise. We invest heavily in our people. Our certified Disability Confident status has fostered an environment where all employees feel supported, valued, and can ask for workplace adjustments without fear of judgment. We know how important a healthy work‑life balance is too. Our flexible hours and hybrid working model means employees are expected to be in the office at least three days a week and can work remotely for the remaining two. As an equal opportunities employer, we are committed to ensuring all candidates have the same opportunity to succeed, regardless of sex, sexual orientation, marital status, race, colour, nationality, ethnic or national origin, religion, age, or disability. Join us and be part of award‑winning teams and a culture that is truly unique – a place to grow, feel inspired, build a brilliant career and make a difference.