At a Glance
- Tasks: Create and deliver high-quality commercial content across various B2B formats.
- Company: Join Haymarket Business Media, a leader in innovative content solutions.
- Benefits: Enjoy flexible working hours, generous holiday, and health cash plans.
- Other info: Be part of a supportive, diverse team committed to professional growth.
- Why this job: Make an impact with engaging content that drives client success.
- Qualifications: Experience in B2B content creation and strong communication skills required.
Working within Content Labs, Haymarket Business Media's specialist commercial content division, we partner with leading B2B organisations to create high-impact content, campaigns and experiences that engage professional audiences and deliver commercial value. By combining editorial excellence with strategic insight, we develop innovative content solutions that help our clients achieve their objectives while contributing to Haymarket's continued growth.
The Commercial Content Editor will lead the creation and delivery of high-quality commercial content and integrated marketing campaigns across a range of B2B sectors, ensuring all content delivers value for clients, engages target audiences and supports Haymarket's commercial objectives.
Key Responsibilities:
- Create, commission and edit high-quality commercial content across a range of formats, including articles, thought leadership features, video scripts, podcasts and digital event agendas.
- Partner with the internal commercial teams to brainstorm innovative content concepts.
- Build strong relationships with clients, acting as a trusted editorial partner.
- Research industry trends, audience behaviour and market developments.
- Source, commission and manage freelance writers, designers, producers and other creative suppliers.
- Identify and secure suitable speakers, contributors and industry experts.
- Work collaboratively with project managers, sales, marketing and editorial teams.
- Leverage audience insight and client feedback to identify opportunities for future content development.
Key Relationships:
- Works closely with department heads, project managers, sales, marketing, core Editorial teams and external creative freelancers.
Skills / Experience / Knowledge / Minimum Criteria:
- Knowledge of B2B media, publishing, content marketing or commercial content environments.
- Strong understanding of marketing communications (marcomms).
- Understanding of integrated marketing communications, content strategy and client relationship management.
- Knowledge of digital publishing, SEO, AI discoverability and content performance.
- Understanding of audience insight, campaign performance metrics and content management systems (CMS).
- Awareness of multimedia content formats.
Skills:
- Excellent writing, editing and storytelling skills.
- Strong communication and relationship-building skills.
- Confident collaborating and negotiating with senior B2B clients.
- Ability to translate commercial objectives into engaging content.
- Strong planning and organisational skills.
- Confident presenting ideas and supporting client pitches.
- Strong editorial judgement and attention to detail.
- Ability to use audience insight, SEO and AI discoverability principles.
Experience:
- Experience producing high-quality editorial or commercial content.
- Experience managing client-facing content projects.
- Experience developing creative content ideas and proposals.
- Experience commissioning and managing freelance writers and other creative contributors.
- Experience collaborating with editorial, commercial, marketing and project teams.
About You:
- Customer-focused and committed to delivering an excellent client experience.
- Collaborative and builds positive relationships.
- Curious and committed to continuous learning.
- Accountable, organised and takes ownership of delivering high-quality work.
- Adaptable and comfortable working across a variety of clients.
- Creative and commercially aware.
- Professional, proactive and acts with integrity.
What Success Looks Like:
- Delivery of high-quality commercial content that meets client objectives.
- Producing engaging content that supports campaign performance.
- Successfully delivering projects to agreed quality standards.
- Building strong relationships resulting in positive feedback.
- Developing creative content ideas that contribute to new business opportunities.
- Collaborating effectively with project managers and teams.
- Using audience insight and client feedback for continuous improvement.
Additional Information:
Haymarket Media Group values its people and strives to shape a better future with remarkable content. Our benefits include: 25 days holiday per year excluding bank holidays, Work from anywhere in the world for up to 3 weeks of the year, Flexible working hours, Generous contributory pension scheme, Health Cash Plans.
We are a Disability Confident employer and offer guaranteed interviews to all disabled applicants who meet the above minimum criteria.
As an equal opportunities employer, we are committed to ensuring all candidates have the same opportunity to succeed.
Commercial Content Editor employer: Haymarket Media Group
Haymarket Media Group is an exceptional employer, offering a dynamic work environment that fosters creativity and collaboration. With a strong focus on employee growth, you will have access to various professional development opportunities while working in a hybrid model that promotes work-life balance. Join us in our vibrant location, where innovative ideas thrive and your contributions to impactful social media campaigns for MG Motor UK will be valued and recognised.
