At a Glance
- Tasks: Build strategic relationships with healthcare advertising agencies and drive revenue growth.
- Company: Join Haymarket Media Group, a leader in healthcare communications.
- Benefits: Enjoy flexible working hours, generous holiday, and health cash plans.
- Other info: Be part of a diverse team committed to making a positive difference.
- Why this job: Make a real impact in the healthcare sector while growing your career.
- Qualifications: Experience in B2B media sales and strong relationship-building skills required.
The predicted salary is between 60000 - 80000 £ per year.
Working within the Medical group across the MIMS Healthcare Network (MHN), the MIMS Healthcare Network encompasses a portfolio of trusted, well-established brands including GPonline, GP Business, MIMS, and MIMS Learning, designed to keep healthcare professionals informed on industry news, clinical education, drug information and practice management. Elevating our industry reach, our newest brand, MIMS Pharma, delivers specialised business intelligence and market insights tailored specifically for the pharmaceutical sector.
The Account Director is responsible for developing and managing strategic relationships with healthcare advertising agencies, positioning the MIMS Healthcare Network as a trusted commercial partner and delivering integrated advertising solutions that meet client objectives. This role focuses on cultivating strong relationships with advertising agencies and developing strategic plans to accelerate growth and expand market share.
Key Responsibilities:
- Build and maintain strong relationships with healthcare advertising agencies, acting as the primary point of contact for key accounts and developing long-term strategic partnerships with media planners and buyers.
- Develop account plans that identify opportunities for growth, maximise revenue and support the delivery of commercial objectives.
- Prepare and deliver high-quality commercial presentations, proposals and pitches that demonstrate the value of the MIMS Healthcare Network and win new business to increase MHN’s market share.
- Promote the full portfolio of MIMS Healthcare Network products and services, identifying opportunities to deliver integrated, cross-platform advertising solutions.
- Schedule regular client meetings, agency roadshows and group presentations to keep partners educated on new product offerings, digital developments and audience insights.
- Manage a robust sales pipeline, providing accurate forecasting and reporting to support business planning and commercial decision-making.
- Take full ownership of agency-driven revenue targets, creating structured account plans to ensure consistent growth and provide accurate revenue forecasts.
- Work collaboratively with Ad Operations, Marketing and other internal teams to ensure campaigns are delivered efficiently and meet client expectations.
- Gather market intelligence, competitor insight and customer feedback to identify emerging opportunities and inform future commercial strategy and product development.
- Advise senior leadership on new commercial opportunities, feature requests, or gaps in the market to help shape future ad tech and content products.
- Build strong relationships across the wider business, contributing to continuous improvement and the successful delivery of commercial objectives.
Key Relationships:
The Account Director will work collaboratively with the Sales Director, Group Commercial Director and key stakeholders to drive commercial success, enhance the client experience and identify opportunities for growth. They will also partner closely with internal teams including Marketing, Ad Operations, and leadership, to deliver integrated, client-focused solutions.
Knowledge, Skills & Experience:
- Knowledge of B2B media, advertising sales and agency partnerships.
- Understanding of consultative selling, account management and commercial relationship development.
- Good knowledge and understanding of commercial sales principles and customer relationship management.
- Knowledge of CRM systems and sales pipeline management, ideally Salesforce.
- Comprehensive knowledge of integrated advertising solutions across digital, content, events and multimedia platforms.
- Knowledge of the healthcare sector, particularly pharmaceutical marketing and healthcare communications, would be advantageous.
- Awareness of market trends, competitor activity and commercial opportunities.
Skills:
- Excellent communication, presentation and relationship-building skills, with the confidence to engage with clients and build strong relationships, and the ability to influence senior stakeholders.
- Strong commercial awareness, negotiation and account planning skills.
- Ability to identify opportunities for account growth and develop strategic commercial partnerships.
- Experience planning and executing deliverables to maximise account growth.
- Strong organisational skills, with the ability to manage multiple priorities, forecasts and deadlines.
- Analytical and commercially minded, with the ability to interpret market insight and customer data.
- Proficient in CRM systems and Microsoft Office applications.
Experience:
- Experience in B2B media sales, advertising sales and account management.
- Proven ability to build and maintain relationships with advertising agencies or major commercial clients.
- Proficient in delivering commercial presentations, proposals and pitches that support business growth.
- Experience developing existing accounts while identifying and securing new business opportunities.
- Confident using CRM systems to manage pipelines, forecasting and customer relationships.
- Experience collaborating across commercial, marketing and operational teams to deliver successful client campaigns.
About You:
- Customer-focused and commercially driven.
- Strategic and proactive in identifying growth opportunities.
- Collaborative and eager to build trusted relationships.
- Results-driven and accountable.
- Adaptable and resilient.
- Growth-mindset and strong business acumen.
- Comfortable working in a fast-paced environment.
- Professional, credible and confident.
- Acts with integrity and leads by example.
- A positive, enthusiastic and can-do attitude.
What Success Looks Like:
- Delivers sustainable revenue growth and increases market share across agency accounts.
- Builds strong, trusted relationships that support long-term client retention and commercial growth.
- Achieves commercial objectives through effective account planning, forecasting and pipeline management.
- Identifies and develops new business opportunities, products and integrated commercial solutions.
- Delivers excellent customer service and receives positive client feedback.
- Collaborates effectively across the business to ensure successful campaign delivery and shared commercial success.
- Represents the MIMS Healthcare Network professionally, demonstrating Haymarket’s values and contributing to the continued growth of the business.
Our Company benefits include: 25 days holiday per year excluding bank holidays (increasing 1 day per year of service up to 30 days), Work from anywhere in the world for up to 3 weeks of the year with our ‘Work from Anywhere’ days, Flexible working hours (core hours from 10-3) allowing you the flexibility to adapt your work schedule to your personal commitments, Generous contributory pension scheme, Health Cash Plans covering medical expenses, dental care, optical services, and more.
We are a Disability Confident employer and offer guaranteed interviews to all disabled applicants who meet the above minimum criteria. If you need any reasonable adjustments to enable you to fully participate in the recruitment process, please contact us at recruitment@haymarket.com.
As an equal opportunities employer, we are committed to ensuring all candidates have the same opportunity to succeed, regardless of sex, sexual orientation, marital status, race, colour, nationality, ethnic or national origin, religion, age, or disability.
Account Director employer: Haymarket Media Group
Join a dynamic team in Twickenham as a Delegate Sales Executive, where your sales skills will shine in a fast-paced environment. With a strong focus on employee growth, we offer 25 days of holiday that increase with service, flexible working hours, and the unique opportunity to work from anywhere for up to three weeks a year. Our inclusive culture and commitment to equal opportunities make us an excellent employer for those seeking meaningful and rewarding careers.
StudySmarter Expert Advice🤫
We think this is how you could land Account Director
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Haymarket Media Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Haymarket Media Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Haymarket Media Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Haymarket Media Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Account Director
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Haymarket Media Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Haymarket Media Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about Haymarket Media Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Haymarket Media Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Haymarket Media Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Haymarket Media Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
