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- Tasks: Lead digital marketing and CRM strategies to boost customer engagement and brand growth.
- Company: Flagstone is a pioneering online savings platform transforming cash management for individuals and businesses.
- Benefits: Enjoy remote work, generous learning bursaries, life insurance, and flexible holidays.
- Why this job: Join a diverse team in a culture of kindness and innovation, making an impact in fintech.
- Qualifications: Extensive experience in digital marketing and CRM, ideally in tech or fintech sectors.
- Other info: We welcome applicants from all backgrounds; your unique voice matters here.
The predicted salary is between 43200 - 72000 £ per year.
Flagstone is many things. An online savings platform, reinventing how individuals, businesses, and charities manage, protect, and grow their cash. A diverse group of people, bound by a collaborative spirit, and shared purpose. And lastly, a thriving, profitable business – where smart people do their best work.
A feel for our culture: To revolutionise the savings market, we need to be at our best. But high performance takes more than talent – it takes a culture of kindness, respect, and growth. That’s why we’re building a diverse, inclusive community, where your voice is heard and valued. Where, with close support and room to develop, you can surpass even your own expectations. And be rewarded for it.
We may not change the world, but we can change the world of financial technology. And all it takes is a winning mix of drive, talent, and empathy. Our culture celebrates all three.
We’re seeking an experienced Digital Marketing & CRM Director to lead the charge in designing and executing scalable, data-driven strategies to enhance customer acquisition, retention, and brand growth. Reporting to the Chief Growth Officer, you’ll own digital marketing and CRM functions, leveraging cutting-edge technology and analytics to deliver outstanding customer experiences and measurable business growth.
What you’ll do:
- Design and implement a multi-channel digital marketing strategy to drive traffic, leads, and assets under administration (AuA).
- Own and optimise the digital marketing mix across paid search, paid social, SEO, and display advertising to maximise ROI.
- Partner with Brand Marketing to balance long-term growth strategies with short-term performance goals.
- Lead data-driven, ROI-focused campaigns supported by econometric modelling, attribution frameworks, and advanced analytics.
- Oversee PPC and paid social campaigns, ensuring budget optimisation, A/B testing, and alignment with business objectives.
- Deliver a best-in-class SEO strategy, including technical audits, link acquisition, and content optimisation.
- Drive personalised, data-led customer engagement through lifecycle marketing initiatives across email, SMS, and app notifications.
- Collaborate with Product and UX teams to deliver seamless, category-leading customer experiences at every touchpoint.
- Leverage insights on customer lifetime value (LTV) to refine strategies and improve acquisition, retention, and advocacy.
Customer Experience & Innovation:
- Work with cross-functional teams to continuously optimise customer journeys, digital funnels, and onboarding processes.
- Lead voice-of-customer initiatives, leveraging feedback to improve products, services, and overall experience.
- Stay ahead of digital trends and competitor strategies, ensuring our marketing remains innovative and impactful.
- Build and lead a high-performing team, fostering a culture of creativity, collaboration, and accountability.
- Manage relationships with external vendors, agencies, and media partners to maximise performance and ROI.
- Act as a key leader within the Growth Tribe, championing a shared vision for growth across the organisation.
What you’ll bring:
- Extensive experience in digital marketing and CRM leadership roles, ideally within tech or fintech sectors.
- Proven expertise in performance marketing, SEO, and CRM platforms, with a strong track record of delivering measurable results.
- Skilled at using data and analytics to drive decision-making and optimise marketing performance.
- Collaborative leader with experience working closely with Product, UX, and Brand teams to deliver exceptional customer experiences.
- Knowledge of regulated industries and familiarity with partners like Google, Meta, and Salesforce is a bonus.
How we reward you:
- Life insurance (four times your annual salary)
- Dental/optical care
- Matched pension contributions (5%)
- Income protection
- Around the World in 90 days (remote working)
- £1,000 annual learning bursary
- Employee share scheme
- Additional 3 days community and charity leave each year
- Quarterly half days for Wellness leave
- Flexible bank holidays
All are welcome. At Flagstone, we’re assembling a diverse team that defies our industry’s norms. Think this role could suit you? We encourage you to apply, no matter your background.
Head of Digital Marketing & CRM London employer: HaylieRead Interior Design
Contact Detail:
HaylieRead Interior Design Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Digital Marketing & CRM London
✨Tip Number 1
Familiarise yourself with Flagstone's unique culture and values. Highlight your alignment with their emphasis on kindness, respect, and growth during any conversations or interviews. This will show that you not only have the skills but also fit well within their team.
✨Tip Number 2
Stay updated on the latest trends in digital marketing and CRM, especially within the fintech sector. Being able to discuss recent innovations or successful campaigns can demonstrate your passion and expertise in the field, making you a more attractive candidate.
✨Tip Number 3
Network with current or former employees of Flagstone on platforms like LinkedIn. Engaging with them can provide insights into the company culture and expectations, which you can leverage in your discussions to show your genuine interest in the role.
✨Tip Number 4
Prepare to discuss specific examples of how you've successfully led data-driven marketing strategies in the past. Be ready to share metrics and outcomes that showcase your ability to drive customer acquisition and retention, as these are key aspects of the role.
We think you need these skills to ace Head of Digital Marketing & CRM London
Some tips for your application 🫡
Understand the Company Culture: Before applying, take some time to understand Flagstone's unique culture. Highlight how your values align with their emphasis on kindness, respect, and growth in your application.
Tailor Your CV: Make sure your CV reflects your extensive experience in digital marketing and CRM leadership roles. Use specific examples that demonstrate your success in performance marketing, SEO, and data-driven decision-making.
Craft a Compelling Cover Letter: In your cover letter, express your passion for revolutionising the savings market and how you can contribute to Flagstone's mission. Mention your collaborative leadership style and how it aligns with their focus on building a high-performing team.
Showcase Relevant Achievements: When detailing your experience, focus on measurable results you've achieved in previous roles. Use metrics to illustrate your impact on customer acquisition, retention, and brand growth, as these are key aspects of the role.
How to prepare for a job interview at HaylieRead Interior Design
✨Understand the Company Culture
Before your interview, take some time to research Flagstone's unique culture. They value kindness, respect, and growth, so be prepared to discuss how you embody these values in your work and leadership style.
✨Showcase Your Data-Driven Approach
As the Head of Digital Marketing & CRM, you'll need to demonstrate your expertise in data-driven strategies. Be ready to share specific examples of how you've used analytics to drive marketing performance and improve customer engagement.
✨Prepare for Collaborative Questions
Given the emphasis on collaboration with Product, UX, and Brand teams, expect questions about your experience working cross-functionally. Think of examples where your collaborative efforts led to successful outcomes.
✨Highlight Your Innovation Mindset
Flagstone is looking for someone who stays ahead of digital trends. Prepare to discuss how you've implemented innovative marketing strategies in the past and how you plan to keep their marketing efforts fresh and impactful.
