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- Tasks: Lead global marketing strategy and enhance brand positioning for impactful client engagement.
- Company: Join Hayfin, a leader in private markets with a dynamic and collaborative culture.
- Benefits: Competitive salary, professional development, and the chance to shape a global brand.
- Why this job: Make a real impact in a senior role that drives commercial success and brand visibility.
- Qualifications: Extensive marketing leadership experience, especially in financial services or asset management.
- Other info: Opportunity to mentor a high-performing team and foster a culture of excellence.
The predicted salary is between 43200 - 72000 £ per year.
Hayfin is seeking a Director of Marketing & Communications to both shape and execute our global strategy. This senior role will enhance brand positioning, deliver commercial impact, and ensure consistent messaging across all channels and regions. Reporting into the Partner Solutions team and working closely with senior leadership, the position oversees brand, digital, content, and both external and internal communications to support the firm’s growth and client engagement goals.
Key Responsibilities
- Strategic Leadership
- Develop a clear and differentiated value proposition that supports fundraising, client engagement, and brand reputation.
- Advise Executive Committee and senior leadership on marketing, communications, and executive visibility.
- Guide a global marketing function ensuring strategic alignment while remaining actively involved in delivery and execution.
- Brand and Market Positioning
- Lead the development and delivery of multi-channel campaigns that reinforce Hayfin’s positioning and commercial priorities.
- Oversee all brand, digital, and media activities, ensuring consistency of tone, design, and message globally.
- Manage external agency relationships to deliver measurable outcomes and strong ROI.
- Content and Thought Leadership
- Develop and execute a thought leadership program that highlights Hayfin’s expertise and perspective across private markets.
- Lead the creation and distribution of high-quality, insight-led content that engages institutional audiences and reinforces the brand narrative.
- Oversee content strategy, production, and design, ensuring complex ideas are communicated clearly and effectively through digital channels.
- Internal Communications and Culture
- Oversee internal communications across the firm to foster a strong culture, enhance engagement, and ensure alignment with strategic goals.
- Governance, Budget, and Measurement
- Own the global marketing budget whilst leveraging data-driven insights and reporting to measure performance and inform decision-making.
Requirements
Key Qualifications and Experience
- Significant marketing and communications leadership experience, ideally within Private Credit/Equity, financial services or alternative asset management.
- Proven ability to design and deliver global marketing strategies that drive measurable commercial outcomes.
- Demonstrated experience in developing and executing thought leadership and client communication that strengthen brand visibility and engagement.
- Proven success in planning and delivering large-scale events to support business development and relationship management.
- Exceptional writing, editing, and storytelling skills, with the ability to craft compelling narratives for senior audiences.
- Track record mentoring high-performing teams and managing external agencies across multiple geographies.
- Experienced in digital marketing to boost engagement and visibility.
- Skilled in stakeholder management and executive communication, with credibility at C-suite level.
Personal Attributes
- Strategic yet hands-on: a pragmatist who balances vision with execution and is comfortable rolling up their sleeves when needed, as part of leading a team of 5.
- Collaborative and approachable, able to build strong relationships and work effectively across all levels and functions of the firm.
- Aptitude to coach and develop team members, fostering a culture of high performance and continuous improvement.
- Creative and strategic thinker, bringing fresh ideas and a proactive approach to problem-solving.
Director of Marketing & Communications (Hiring Immediately) in London employer: Hayfin Capital Management
Contact Detail:
Hayfin Capital Management Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director of Marketing & Communications (Hiring Immediately) in London
✨Tip Number 1
Network like a pro! Reach out to connections in the industry, attend events, and engage on platforms like LinkedIn. We can’t stress enough how important it is to build relationships that could lead to opportunities.
✨Tip Number 2
Prepare for interviews by researching the company inside out. Understand their brand, values, and recent news. We want you to walk in feeling confident and ready to discuss how you can enhance their marketing strategy.
✨Tip Number 3
Showcase your thought leadership! Create content that reflects your expertise and share it on social media. This not only positions you as a knowledgeable candidate but also aligns with the role’s focus on engaging institutional audiences.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Director of Marketing & Communications (Hiring Immediately) in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Director of Marketing & Communications role. Highlight your relevant experience in marketing strategies and communications that align with Hayfin's goals. We want to see how you can enhance brand positioning and deliver commercial impact!
Showcase Your Storytelling Skills: Since exceptional writing and storytelling are key for this role, don’t hold back! Use your application to demonstrate your ability to craft compelling narratives. Share examples of how you've engaged audiences through high-quality content in your previous roles.
Highlight Leadership Experience: This position requires significant leadership experience, so be sure to emphasise your past roles where you've led teams or projects. We’re looking for someone who can guide a global marketing function, so show us how you've done that before!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss any important updates. Plus, it shows your enthusiasm for joining our team at Hayfin!
How to prepare for a job interview at Hayfin Capital Management
✨Know Your Stuff
Before the interview, dive deep into Hayfin's brand, values, and recent campaigns. Understand their market positioning and be ready to discuss how your experience aligns with their goals. This shows you’re genuinely interested and prepared.
✨Showcase Your Leadership Skills
As a Director of Marketing & Communications, you'll need to demonstrate your strategic leadership abilities. Prepare examples of how you've successfully led teams and executed marketing strategies that drove measurable outcomes in previous roles.
✨Be Ready for Thought Leadership Discussions
Expect questions about your approach to thought leadership and content strategy. Have specific examples ready that highlight your ability to create engaging, insight-led content that resonates with institutional audiences and enhances brand visibility.
✨Engage with Questions
Prepare thoughtful questions to ask during the interview. This could include inquiries about Hayfin's future marketing initiatives or how they measure the success of their campaigns. Engaging in this way shows your enthusiasm and strategic thinking.