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- Tasks: Lead global marketing strategy and enhance brand positioning for impactful client engagement.
- Company: Hayfin, a leader in private credit and equity with a dynamic culture.
- Benefits: Competitive salary, leadership opportunities, and a chance to shape the firm's future.
- Why this job: Make a real impact in a senior role while driving innovative marketing strategies.
- Qualifications: Extensive marketing leadership experience, especially in financial services or asset management.
- Other info: Collaborative environment with opportunities for personal and professional growth.
The predicted salary is between 43200 - 72000 £ per year.
Hayfin is seeking a Director of Marketing & Communications to both shape and execute our global strategy. This senior role will enhance brand positioning, deliver commercial impact, and ensure consistent messaging across all channels and regions.
Reporting into the Partner Solutions team and working closely with senior leadership, the position oversees brand, digital, content, and both external and internal communications to support the firm's growth and client engagement goals.
Key Responsibilities- Strategic Leadership
- Develop a clear and differentiated value proposition that supports fundraising, client engagement, and brand reputation.
- Advise Executive Committee and senior leadership on marketing, communications, and executive visibility.
- Guide a global marketing function ensuring strategic alignment while remaining actively involved in delivery and execution.
- Brand and Market Positioning
- Lead the development and delivery of multi-channel campaigns that reinforce Hayfin's positioning and commercial priorities.
- Oversee all brand, digital, and media activities, ensuring consistency of tone, design, and message globally.
- Manage external agency relationships to deliver measurable outcomes and strong ROI.
- Content and Thought Leadership
- Develop and execute a thought leadership program that highlights Hayfin's expertise and perspective across private markets.
- Lead the creation and distribution of high-quality, insight-led content that engages institutional audiences and reinforces the brand narrative.
- Oversee content strategy, production, and design, ensuring complex ideas are communicated clearly and effectively through digital channels.
- Internal Communications and Culture
- Oversee internal communications across the firm to foster a strong culture, enhance engagement, and ensure alignment with strategic goals.
- Governance, Budget, and Measurement
- Own the global marketing budget whilst leveraging data-driven insights and reporting to measure performance and inform decision-making.
- Key Qualifications and Experience
- Significant marketing and communications leadership experience, ideally within Private Credit/Equity, financial services or alternative asset management.
- Proven ability to design and deliver global marketing strategies that drive measurable commercial outcomes.
- Demonstrated experience in developing and executing thought leadership and client communication that strengthen brand visibility and engagement.
- Proven success in planning and delivering large-scale events to support business development and relationship management.
- Exceptional writing, editing, and storytelling skills, with the ability to craft compelling narratives for senior audiences.
- Track record mentoring high-performing teams and managing external agencies across multiple geographies.
- Experienced in digital marketing to boost engagement and visibility.
- Skilled in stakeholder management and executive communication, with credibility at C-suite level.
- Strategic yet hands-on: a pragmatist who balances vision with execution and is comfortable rolling up their sleeves when needed, as part of leading a team of 5.
- Collaborative and approachable, able to build strong relationships and work effectively across all levels and functions of the firm.
- Aptitude to coach and develop team members, fostering a culture of high performance and continuous improvement.
- Creative and strategic thinker, bringing fresh ideas and a proactive approach to problem-solving.
Director of Marketing in London employer: Hayfin Capital Management
Contact Detail:
Hayfin Capital Management Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director of Marketing in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on LinkedIn, and don’t be shy about reaching out to folks for a chat. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a personal website or portfolio that highlights your marketing achievements and campaigns. This is your chance to showcase your creativity and strategic thinking, so make it pop and keep it updated!
✨Tip Number 3
Prepare for interviews like it’s game day! Research the company thoroughly, understand their brand positioning, and come armed with ideas on how you can enhance their marketing strategy. Confidence is key, so practice your pitch until it feels natural.
✨Tip Number 4
Don’t forget to apply through our website! We’re always on the lookout for talented individuals who can help us shape our global strategy. Keep an eye on our job listings and make sure your application stands out!
We think you need these skills to ace Director of Marketing in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Director of Marketing role. Highlight your relevant experience in marketing and communications, especially in financial services or alternative asset management, to show us you’re the perfect fit.
Showcase Your Achievements: Don’t just list your responsibilities; we want to see your impact! Use specific examples of how you've driven measurable outcomes in previous roles. This will help us understand your potential to enhance our brand positioning.
Craft a Compelling Narrative: Your storytelling skills are key! When writing your application, weave a narrative that reflects your strategic thinking and hands-on approach. We love seeing how you can communicate complex ideas clearly and effectively.
Apply Through Our Website: We encourage you to submit your application through our website. It’s the best way for us to receive your details directly and ensures you don’t miss out on any important updates during the process!
How to prepare for a job interview at Hayfin Capital Management
✨Know Your Stuff
Before the interview, dive deep into Hayfin's brand and recent campaigns. Understand their market positioning and be ready to discuss how your experience aligns with their goals. This shows you’re not just interested in the role but also invested in the company’s success.
✨Showcase Your Leadership Style
As a Director of Marketing, you'll need to demonstrate your leadership skills. Prepare examples of how you've successfully led teams and managed projects in the past. Highlight your ability to mentor others and foster a high-performance culture, as this is key for the role.
✨Prepare for Strategic Discussions
Expect questions about strategic marketing initiatives and how you would approach them at Hayfin. Be ready to discuss your thought leadership experience and how you’ve crafted compelling narratives that resonate with senior audiences. This will showcase your strategic thinking and communication skills.
✨Engage with Questions
At the end of the interview, don’t shy away from asking insightful questions. Inquire about Hayfin's future marketing strategies or how they measure the success of their campaigns. This not only shows your interest but also gives you a chance to assess if the company aligns with your values and vision.
