At a Glance
- Tasks: Visit retail stores to boost brand visibility and execute exciting marketing campaigns.
- Company: Join PAX, a leading global consumer electronics company with innovative products.
- Benefits: Competitive salary, travel opportunities, and a chance to work with cutting-edge technology.
- Other info: Dynamic work environment with opportunities for growth and innovation.
- Why this job: Make a real impact in the field while building valuable relationships and insights.
- Qualifications: 3+ years in field marketing, excellent communication skills, and a valid UK driving licence.
The predicted salary is between 40000 - 50000 £ per year.
As a Field Marketing Executive, you will be responsible for visiting independent retail (IR) stores to strengthen retailer relationships, improve brand visibility, secure premium in-store display opportunities, and execute trade marketing activities.
You will play an important role in growing our brand presence at the point of sale while providing valuable market insights.
- Execute regional field marketing activities across retail stores, manage POSM deployment, develop local retail partnerships, build and continuously update a regional retail outlet database, and expand brand visibility and retail coverage.
- Plan and deliver offline marketing campaigns, including product launches, seasonal promotions, and other regional events, ensuring successful execution from planning to completion.
- Monitor market trends, consumer insights, and competitor activities, providing market analysis to support localized marketing strategies.
- Manage relationships with local partners and suppliers, and support the Field Marketing Team in marketing materials, logistics, and operational coordination.
- Work closely with Brand, GTM, and Social Media teams to deliver integrated marketing campaigns and maximize regional brand impact.
- Bachelor's degree or above, with 3+ years' experience in field marketing, regional marketing, or offline marketing.
Experience in the consumer electronics or vaping industry is preferred.
- Excellent communication, stakeholder management, and project coordination skills. Strong understanding of the UK market and local retail landscape.
- Proven ability to independently execute regional marketing campaigns and offline events.
- Strong execution, channel development, and problem-solving skills.
- Results-driven, data-oriented, and comfortable with frequent field travel.
- Valid UK driving licence and own a work vehicle.
- Must be eligible to work in the UK without visa sponsorship.
PAX, established in 2021 and headquartered in Hong Kong, operates globally. As a world-leading consumer electronics company, we focus on cutting-edge technologies.
Hayati®, PAX’s flagship brand, was born in the UK and has since grown into one of Britain’s best-known consumer electronics brands, with a strong and expanding international presence.
Alongside Hayati®, we continue to incubate and develop a diverse portfolio of brands—including Quokka®, Moxy®, Liora®, Finebar® and Philia®—each designed for different lifestyles, moments and markets around the world.
In 2025, PAX (Hayati®) completed a pre-IPO reorganisation of its corporate structure and governance framework, entering the preparation phase for a potential NASDAQ listing.
PAX Group Holdings Limited leads the Group’s global governance and long-term strategy, with operating offices across the UK, Germany and the UAE to support local markets worldwide.
The Group’s exclusive Chinese mainland partner, PAX Innovations (Shenzhen) Limited, provides integrated R&D, branding, supply chain and quality management services, connecting our global brands with world-class manufacturing capabilities.
Guided by integrity as our core value, PAX is driven by innovation, centred on users, and committed to building for the long term and sustainable development.
By combining dependable products with trusted partnerships, we work alongside consumers, partners, and the broader industry to shape a credible, future-oriented global ecosystem.
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Field Marketing Representative employer: Hayati®
As a Brand Manager at our company, you will thrive in a dynamic and innovative work culture that values creativity and strategic thinking. We offer competitive benefits, including professional development opportunities tailored to enhance your skills in brand management within the vibrant UK market. Join us to be part of a collaborative team that is dedicated to elevating brand presence and making a meaningful impact in the FMCG industry.
StudySmarter Expert Advice🤫
We think this is how you could land Field Marketing Representative
✨Leverage Local Networking Events
Field sales is all about building relationships, so look out for local networking events or industry meetups. These gatherings are prime spots for making connections with potential clients and employers. Bring your A-game and chat about your experiences—first impressions matter!
✨Showcase Your Sales Success Stories
Prepare a couple of solid success stories from your past experiences in sales to share during interviews. Think about specific targets you hit or ways you went above and beyond for your clients. Don't be shy—these stories help illustrate your value to Hayati® as a field sales pro!
✨Scout Out the Competition
Research potential competitors for Hayati® and tailor your approach based on what you find. Understanding their sales strategies will not only help you in interviews, but also give you better talking points when you connect with current employees or industry pros on platforms like LinkedIn.
✨Apply Through Our Website
We know that applying through job boards is tempting, but hitting up Hayati®’s website directly can show your genuine interest. Plus, you might find some hidden gems or roles that haven't been advertised yet. So, make it a priority to check it out!
We think you need these skills to ace Field Marketing Representative
Some tips for your application 🫡
Show Off Your Sales Savvy:For a field-sales role like this one at Hayati®, highlight your previous sales experience prominently on your CV. Use specific numbers to showcase your achievements—think along the lines of 'exceeded sales targets by 20%' or 'expanded client base by 50%'. We want to see your skills in action!
Tailor Your Cover Letter:Your cover letter should reflect not just your enthusiasm for the role at Hayati®, but also your understanding of the field sales landscape. Talk about what strategies you've successfully employed in past positions and how they could translate to success in this new role. This is your chance to shine!
Emphasise Interpersonal Skills:Field sales isn't just about the sale—it's about building relationships. Make sure to highlight your communication and negotiation skills in your application materials. We’re all about someone who can connect with clients, so weave those soft skills into your CV and cover letter.
Proof of Performance:If you have any sales certifications or training, definitely include those in your application. They add credibility and show your commitment to growing your sales skills. We believe in the power of ongoing development, so don’t hesitate to include those details to stand out to us at Hayati®.
How to prepare for a job interview at Hayati®
✨Show Off Your Sales Savvy
Prepare for the interview by brushing up on your knowledge of key sales techniques and terminologies. We can expect to dive into your past sales experiences, so be ready to discuss your approach to prospecting, closing deals, and managing client relationships. A few solid examples of your past successes could really make you stand out!
✨Know Your Product Inside Out
Having a solid understanding of the products or services that Hayati® offers is essential. We want to hear how you would convey the value of these to potential clients and address any common objections they might have. If you can tie your knowledge back to real-life scenarios, that'll make your answers even more compelling!
✨Flex Your Adaptability Muscles
As a full-time field-sales rep, your day can be unpredictable. Be prepared to share how you've adapted your sales strategies to different situations or client needs. We love to hear stories where you’ve had to think on your feet or adjust your pitch mid-meeting—this shows you’re not just a one-size-fits-all salesperson!
✨Plan Your Questions Wisely
At the end of the interview, we'll likely ask if you have any questions for us. Use this opportunity to ask about the sales team's culture and the tools you'll be using out in the field. This not only shows your genuine interest in Hayati® but also helps you get a feel for whether you’d thrive in that environment.
