Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead trade marketing strategies for an exciting drinks brand and create engaging promotional materials.
- Company: Join Hawkstone, the UK's 24th fastest growing company with a vibrant culture.
- Benefits: Enjoy competitive pay, creative freedom, and the chance to work in a dynamic environment.
- Why this job: Be part of a rapidly growing brand and make a real impact in the drinks industry.
- Qualifications: Experience in FMCG marketing and proficiency in Adobe Creative Suite, especially InDesign.
- Other info: Flexible working with one day a week at our brewery in beautiful Gloucestershire.
The predicted salary is between 36000 - 60000 £ per year.
Are you ready to bring your experience and passion for the On and Off trade to a hugely exciting business with an award winning drinks portfolio? Hawkstone are looking for a Trade Marketing Manager to join the team and work with the Head of Trade Marketing on the activation strategy across the On and Off Trade. If you are an ambitious self-starter with an entrepreneurial spirit, you will thrive in a business where autonomy is the name of the game. This is a multi-discipline role, and so you need to have a good understanding of FMCG activation.
Ways of working: 1 day a week at the Brewery - Bourton on the Water, Gloucestershire.
This is a central role in the team and you will be given the tools to develop and thrive. You will be joining the 24th fastest growing company in the UK and the fastest growing beer brand according to the Sunday Times Top 100. With recent new wins, significant investment and the hugely successful track record of Clarkson’s Farm, now is a great time to join this incredible brand on their journey.
The role:
- You will be the Hawkstone brand guardian and responsible for executing below the line strategy for the beers and ciders portfolio and delivering it across On and Off Trade.
- Create and develop trade activation materials and ensure trade channels have all assets they require including social tools.
- Create compelling sales presentations to aid selling arguments for customers.
- Attend all key On & Off Trade customer meetings with a view to being the marketing expert in these meetings.
- Work closely with wider teams to plan and execute the brand experiential and trade events calendar.
- Confident with ADOBE, you will be the point of contact for PR, delivering key messages and timely communications and developing relationships with key trade media.
We are looking for an enthusiastic and driven marketeer from the FMCG industry who is looking to join a brand that is on an incredible journey. If you love being creative and want to continue your drinks career or perhaps get into drinks, this is an amazing role to do that. Hands-on experience using Adobe Creative Suite, with InDesign essential (Illustrator and Photoshop desirable), to adapt and create trade facing materials is a must for this role.
The Company: Hawkstone's mission is to honour the blood, sweat and tears of British farmers by turning their barley, wheat, apples and botanicals into the world’s best beer, cider and spirits. Every Hawkstone product is a unique combination of hard work, quality ingredients, brewing expertise and personality. This shines through everything they do, giving Hawkstone a distinct tone and making it a thoroughly modern, influencer-driven brand.
If you would like to find out more about this role please get in touch with Rich Howell - rich@marvelfmcg.co.uk.
Accessibility & Recruitment: How can we make our recruitment process more accessible for you? You can always talk to us about any adjustments you need to make your life easier. We’re always open to your thoughts and suggestions to make what we do more accessible. Get in touch and let’s work together to make recruitment fair for everyone. Feedback is extremely important; not only is it common courtesy, we know it can help improve mental health, provide clarity and help you improve. Marvel FMCG will aim to respond to all applications within 2 working days.
Trade Marketing Manager employer: Hawkstone
Contact Detail:
Hawkstone Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Trade Marketing Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the FMCG industry. Attend events, join relevant groups on social media, and don’t be shy to reach out to folks at Hawkstone. You never know who might help you land that Trade Marketing Manager role!
✨Tip Number 2
Show off your creativity! When you get the chance to meet potential employers, bring along some examples of your work, especially if it involves Adobe Creative Suite. This will not only demonstrate your skills but also your passion for the role.
✨Tip Number 3
Prepare for those customer meetings! Research the On and Off Trade channels thoroughly so you can speak confidently about how you’d execute the activation strategy. Being well-prepared shows you’re serious about the role and ready to hit the ground running.
✨Tip Number 4
Apply through our website! We love seeing applications come directly from candidates who are genuinely interested in joining us. It’s a great way to stand out and show your enthusiasm for being part of the Hawkstone journey.
We think you need these skills to ace Trade Marketing Manager
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for the drinks industry shine through. We want to see that you’re not just looking for any job, but that you’re genuinely excited about joining Hawkstone and contributing to our journey.
Tailor Your CV: Make sure your CV is tailored to the Trade Marketing Manager role. Highlight your experience in FMCG activation and any hands-on work with Adobe Creative Suite. We love seeing how your skills align with what we need!
Craft a Compelling Cover Letter: Your cover letter is your chance to tell us why you’re the perfect fit. Be creative and specific about how your background and ideas can help us execute our marketing strategies. We appreciate a personal touch!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on being part of our team!
How to prepare for a job interview at Hawkstone
✨Know Your FMCG Inside Out
Make sure you brush up on your knowledge of the FMCG sector, especially in relation to trade marketing. Understand the latest trends and challenges in the industry, as well as how they apply to Hawkstone's products. This will show your passion and expertise during the interview.
✨Showcase Your Creative Skills
Since hands-on experience with Adobe Creative Suite is essential, be prepared to discuss specific projects where you've used InDesign, Illustrator, or Photoshop. Bring examples of trade-facing materials you've created to demonstrate your creativity and technical skills.
✨Prepare for Customer Meetings
Think about how you would approach key On & Off Trade customer meetings. Prepare a mock sales presentation that highlights your understanding of the brand and its unique selling points. This will help you convey your ability to be the marketing expert they need.
✨Emphasise Your Autonomy and Entrepreneurial Spirit
Hawkstone values self-starters, so be ready to share examples of how you've taken initiative in previous roles. Discuss situations where you've successfully managed projects independently, showcasing your ability to thrive in an autonomous environment.
