Build a growth engine. Own the numbers. Make an impact.
An international HR technology business of around 100 people is looking for a commercially minded Growth Lead to take ownership of a high-potential, self-service revenue channel.
The business is growing quickly, with an established customer base and a software platform serving organisations across multiple markets. One of its most promising revenue streams has grown organically, with little dedicated focus on optimising acquisition, conversion or retention.
Now, the opportunity is to change that.
You'll take ownership of the channel, developing the strategy, testing new approaches and turning an already successful revenue stream into a scalable growth engine. Working across marketing, sales, product, technology and customer success, you'll have the autonomy to make decisions, experiment and deliver measurable commercial results.
This is a hands-on role in a fast-moving international scale-up, with genuine scope to shape the function and build a team as the channel grows.
What you'll be doing
Own the growth strategy for the self-service channel, increasing revenue from customer usage and converting suitable accounts into larger, committed contracts.
Optimise the full customer journey, from acquisition and sign-up through to activation, conversion, retention and expansion.
Work with marketing, partnerships and sales to improve messaging, customer acquisition and conversion rates.
Experiment with pricing and packaging to maximise revenue and customer value.
Partner with product and technology teams to improve the self-service experience and remove barriers to conversion.
Work with customer success and lifecycle marketing to reduce churn, increase usage and develop opportunities for expansion.
Own the channel's performance metrics, using data, testing and commercial insight to identify opportunities and measure results.
What we're looking for
You'll have experience growing a B2B SaaS business through a product-led, self-service or high-volume digital channel. You understand the commercial drivers behind acquisition, activation, conversion and retention, and have owned more than just the top of the funnel.
You're numerically strong, comfortable working directly with data and...
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