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For Companies At a Glance
- Tasks: Lead product marketing efforts and craft compelling narratives for anti-money laundering solutions.
- Company: Join Hawk, a leader in AI-supported fraud detection technology.
- Benefits: Opportunities for professional growth, supportive culture, and impactful work.
- Why this job: Make a difference in the fight against financial crime while driving product success.
- Qualifications: 4+ years in B2B tech marketing, strong communication skills, and project management experience.
- Other info: Collaborative environment with a focus on innovation and market leadership.
The predicted salary is between 36000 - 60000 £ per year.
About Us
Hawk is the leading provider of AI-supported anti-money laundering and fraud detection technology. Banks and payment providers globally are using Hawk's powerful combination of traditional rules and explainable AI to improve the effectiveness of their AML compliance and fraud prevention by identifying more crime while maximizing efficiency by reducing false positives. With our solution, we are playing a vital role in the global fight against Money Laundering, Fraud, or the financing of terrorism. We offer a culture of mutual trust, support and passion – while providing individuals with opportunities to grow professionally and make a difference in the world.
YOUR MISSION
Your mission is to lead the charge in defining and amplifying Hawk's product narrative, driving its success in the market. As the Product Marketing Manager, Compliance, you will craft compelling positioning and messaging for Hawk's anti-money laundering and screening solutions—telling each solution's story in a way that resonates deeply with compliance professionals and fuels sales and customer engagement. In this pivotal role, you will build strong, fruitful relationships with the Product team to help communicate the value and impact of our market-leading solutions. You will empower our Sales and Customer Success teams with effective materials, orchestrate impactful product launches, and spearhead initiatives that drive product adoption and expansion. Your strategic foresight and cross-functional collaboration will be key to achieving our business objectives, fostering a culture of advocacy, and ultimately, contributing to Hawk's growth and market leadership.
YOUR RESPONSIBILITIES
- Create compelling product positioning, value propositions, and key messaging that resonate with our target audience, including stakeholders like BSA Officers, Money Laundering Reporting Officers (MLROs), and sanctions professionals.
- Own the development and maintenance of content related to Hawk's AML transaction monitoring, customer screening, and payment screening products, including sales presentations, product sheets, website content, and case studies.
- Plan and execute product launches, including coordinating with cross-functional teams to ensure successful and timely launches.
- Serve as a steward for your product, ensuring consistent messaging and driving marketing campaigns to increase product awareness, demand, and adoption.
- Develop and deliver sales tools to support the Sales team in effectively positioning and selling our AML-KYC products.
- Collaborate with the Sales team to gather feedback and insights to inform product and marketing strategies.
- Engage with prospects, customers, partners, and industry analysts to gather feedback and insights to inform competitive positioning and product messaging.
- Define and track key performance metrics to measure the effectiveness of your product marketing initiatives.
- Provide regular reporting and analysis to senior management on product launch performance and product adoption.
YOUR PROFILE
- 4+ years B2B technology product marketing experience in the financial services sector, ideally in financial crime and compliance fields.
- Proven track record of successfully launching products to maximize customer adoption.
- Experience in combining internal and external research with creative perspectives to produce compelling, customer-focused product positioning and messaging.
- Excellent written and visual communication skills, with the ability to create compelling content and presentations.
- Strong verbal communication and presentation skills to inspire and motivate Sales and other teams.
- Experience of liaising with industry analysts to understand trends and promote capabilities.
- Proven project management skills with the ability to manage multiple projects simultaneously.
- Ability to meet deadlines and deliver projects on time in a fast-paced, dynamic environment.
- A love for collaborating with others and leading cross-functional programs by working with Product and Sales, as well as colleagues in Marketing and other stakeholders in the business.
- Strategic thinking and problem-solving abilities.
- Strong collaboration and teamwork skills.
- A positive mindset and strong can-do approach.
- Spoken and written fluency in both English and German.
Product Marketing Manager in London employer: Hawk
Contact Detail:
Hawk Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. Building relationships can open doors that a CV just can't.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Understand Hawk's mission and how your skills can contribute to their goals. This will help you stand out as a candidate who truly gets it.
✨Tip Number 3
Showcase your creativity! When discussing your past experiences, highlight how you've crafted compelling messaging or launched successful products. Use specific examples that align with what Hawk is looking for.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you're genuinely interested in being part of the Hawk team.
We think you need these skills to ace Product Marketing Manager in London
Some tips for your application 🫡
Know Your Audience: Before you start writing, take a moment to understand who you're talking to. Tailor your application to resonate with compliance professionals and highlight how your experience aligns with Hawk's mission in the financial services sector.
Showcase Your Achievements: Don’t just list your responsibilities; share your successes! Use specific examples of how you've driven product adoption or crafted compelling messaging in your previous roles. This will help us see the impact you can bring to our team.
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and focus on delivering your message effectively. Remember, less is often more!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows your enthusiasm for joining our team!
How to prepare for a job interview at Hawk
✨Know Your Product Inside Out
Before the interview, dive deep into Hawk's anti-money laundering and fraud detection solutions. Understand the key features, benefits, and how they stand out in the market. This knowledge will help you articulate compelling product positioning and demonstrate your passion for the role.
✨Showcase Your Storytelling Skills
As a Product Marketing Manager, you'll need to craft narratives that resonate with compliance professionals. Prepare examples of how you've successfully communicated product stories in the past. Use specific metrics or outcomes to illustrate your impact on customer engagement and sales.
✨Prepare for Cross-Functional Collaboration
Hawk values teamwork, so be ready to discuss your experience working with different teams like Sales and Product. Think of instances where you’ve led cross-functional projects or gathered insights from various stakeholders to inform marketing strategies. This will show your ability to foster collaboration.
✨Demonstrate Strategic Thinking
The role requires strategic foresight, so come prepared with ideas on how you would approach product launches and marketing initiatives. Think about key performance metrics you would track and how you would report on product adoption. This will highlight your proactive mindset and problem-solving abilities.
