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For Companies At a Glance
- Tasks: Lead product marketing efforts and craft compelling narratives for anti-money laundering solutions.
- Company: Join Hawk, a leader in AI-supported fraud detection technology.
- Benefits: Enjoy a supportive culture, professional growth opportunities, and a chance to make a difference.
- Why this job: Shape the future of compliance and drive impactful product launches in a dynamic environment.
- Qualifications: 4+ years in B2B tech marketing, strong communication skills, and a collaborative mindset.
- Other info: Fast-paced role with opportunities to engage with industry leaders and drive market success.
The predicted salary is between 36000 - 60000 ÂŁ per year.
About Us
Hawk is the leading provider of AI-supported anti-money laundering and fraud detection technology. Banks and payment providers globally are using Hawk’s powerful combination of traditional rules and explainable AI to improve the effectiveness of their AML compliance and fraud prevention by identifying more crime while maximizing efficiency by reducing false positives. With our solution, we are playing a vital role in the global fight against Money Laundering, Fraud, or the financing of terrorism. We offer a culture of mutual trust, support and passion – while providing individuals with opportunities to grow professionally and make a difference in the world.
YOUR MISSION
Your mission is to lead the charge in defining and amplifying Hawk’s product narrative, driving its success in the market. As the Product Marketing Manager, Compliance, you will craft compelling positioning and messaging for Hawk’s anti-money laundering and screening solutions—telling each solution’s story in a way that resonates deeply with compliance professionals and fuels sales and customer engagement. In this pivotal role, you will build strong, fruitful relationships with the Product team to help communicate the value and impact of our market‑leading solutions. You will empower our Sales and Customer Success teams with effective materials, orchestrate impactful product launches, and spearhead initiatives that drive product adoption and expansion. Your strategic foresight and cross‑functional collaboration will be key to achieving our business objectives, fostering a culture of advocacy, and ultimately, contributing to Hawk’s growth and market leadership.
YOUR RESPONSIBILITIES
- Create compelling product positioning, value propositions, and key messaging that resonate with our target audience, including stakeholders like BSA Officers, Money Laundering Reporting Officers (MLROs), and sanctions professionals.
- Own the development and maintenance of content related to Hawk’s AML transaction monitoring, customer screening, and payment screening products, including sales presentations, product sheets, website content, and case studies.
- Plan and execute product launches, including coordinating with cross‑functional teams to ensure successful and timely launches.
- Serve as a steward for your product, ensuring consistent messaging and driving marketing campaigns to increase product awareness, demand, and adoption.
- Develop and deliver sales tools to support the Sales team in effectively positioning and selling our AML‑KYC products.
- Collaborate with the Sales team to gather feedback and insights to inform product and marketing strategies.
- Engage with prospects, customers, partners, and industry analysts to gather feedback and insights to inform competitive positioning and product messaging.
- Define and track key performance metrics to measure the effectiveness of your product marketing initiatives.
- Provide regular reporting and analysis to senior management on product launch performance and product adoption.
YOUR PROFILE
- 4+ years B2B technology product marketing experience in the financial services sector, ideally in financial crime and compliance fields.
- Proven track record of successfully launching products to maximize customer adoption.
- Experience in combining internal and external research with creative perspectives to produce compelling, customer‑focused product positioning and messaging.
- Excellent written and visual communication skills, with the ability to create compelling content and presentations.
- Strong verbal communication and presentation skills to inspire and motivate Sales and other teams.
- Experience of liaising with industry analysts to understand trends and promote capabilities.
- Proven project management skills with the ability to manage multiple projects simultaneously.
- Ability to meet deadlines and deliver projects on‑time in a fast‑paced, dynamic environment.
- A love for collaborating with others and leading cross‑functional programs by working with Product and Sales, as well as colleagues in Marketing and other stakeholders in the business.
- Strategic thinking and problem‑solving abilities.
- Strong collaboration and teamwork skills.
- A positive mindset and strong can‑do approach.
- Spoken and written fluency in both English and German.
Product Marketing Manager in City of London employer: Hawk
Contact Detail:
Hawk Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager in City of London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Understand Hawk’s mission and how their solutions impact the market. This will help you tailor your responses and show that you’re genuinely interested in being part of their team.
✨Tip Number 3
Practice your pitch! Be ready to articulate your experience and how it aligns with the role of Product Marketing Manager. Highlight your successes in product launches and how you’ve driven customer engagement in previous roles.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining Hawk and contributing to their mission in the fight against financial crime.
We think you need these skills to ace Product Marketing Manager in City of London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Product Marketing Manager role. Highlight your experience in B2B technology and financial services, especially in compliance and anti-money laundering. We want to see how your skills align with our mission!
Showcase Your Storytelling Skills: Since you'll be crafting compelling narratives, include examples of how you've successfully communicated product value in the past. Use clear, engaging language that reflects your ability to resonate with compliance professionals. Let us see your creativity shine!
Highlight Collaboration Experience: We love teamwork! Share instances where you've worked cross-functionally, especially with Sales or Product teams. This will show us that you can build strong relationships and drive initiatives effectively, which is key for this role.
Apply Through Our Website: Don't forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Hawk
✨Know Your Product Inside Out
Before the interview, dive deep into Hawk’s anti-money laundering and fraud detection solutions. Understand the key features, benefits, and how they stand out in the market. This knowledge will help you craft compelling narratives during the interview and show your genuine interest in the role.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving and strategic thinking abilities. Prepare examples from your past experiences where you've successfully launched products or collaborated with cross-functional teams. Use the STAR method (Situation, Task, Action, Result) to structure your responses clearly.
✨Showcase Your Communication Skills
As a Product Marketing Manager, strong communication is key. Be ready to demonstrate your ability to create compelling content and presentations. Bring along samples of your previous work, like sales presentations or product sheets, to showcase your skills and creativity.
✨Engage with the Interviewers
Don’t just answer questions; engage with your interviewers. Ask insightful questions about their current challenges in product marketing and how they measure success. This shows your enthusiasm for the role and helps you understand if the company culture aligns with your values.
