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- Tasks: Create impactful marketing programmes for our employee benefits platform and drive customer engagement.
- Company: Join Blackhawk Network, a leader in branded payments and employee rewards.
- Benefits: Enjoy 25 days annual leave, birthday time off, and volunteering leave.
- Why this job: Make an immediate impact in a fast-growing team with innovative marketing initiatives.
- Qualifications: Experience in multichannel digital campaigns and strong analytical skills required.
- Other info: Embrace continuous learning and the integration of AI in a dynamic work environment.
The predicted salary is between 36000 - 60000 £ per year.
Contract Type: 6 Month FTC
Workplace: Hybrid – 2 days in office per week in Hemel Hempstead
Office Hours: 35
Reports to: Senior Product Marketing Manager
About Blackhawk Network: At Blackhawk Network (BHN), we’re shaping the future of branded payments – powering reward, incentive, and loyalty solutions across 28 countries and 400,000+ consumer touchpoints. From digital gift cards and eGifts to global employee rewards and customer acquisition tools, our platforms deliver meaningful value to clients and their customers alike.
Overview: We’re looking for a talented Product Marketing Manager to create impactful programmes that promote our employee benefits platform to employers, drive new customer acquisition, and encourage employee sign‑ups and engagement. Reporting to the Senior Product Marketing Manager, you’ll join a fast‑growing team. We lead the market with the UK’s #1 cycle‑to‑work benefit, Cyclescheme, and are a major player in the UK benefits space. Our BHN Extras platform, launched in 2021, enables employers to offer a wide range of benefits at no cost. This role suits a proactive marketer who can deliver campaigns that build awareness, convert prospects, and optimise onboarding. If you’re ready to make an immediate impact, own multiple channels, and grow with us, we’d love to hear from you.
Responsibilities:
- Product Website: create and deploy client case studies to showcase success.
- Content: analyse performance across social, web, and conversion metrics.
Qualifications:
- Proven ability to deliver multichannel digital campaigns using a variety of tactics and channels, including paid media.
- Strong analytical skills with a data‑driven approach to decision‑making.
- Creative and innovative mindset with the ability to develop impactful marketing initiatives.
- Exceptional verbal and written communication skills, with confidence in stakeholder collaboration.
- Hands‑on experience with marketing technology platforms (e.g., Emarsys, MailChimp or similar).
- Excellent time management, project management, and organisational skills; knowledge of employee benefits market is a plus.
We seek candidates who not only demonstrate curiosity and adaptability in emerging technologies but have also successfully implemented and utilised AI tools to enhance their work, improve processes, or deliver measurable results. Our teams embrace continuous learning and the thoughtful integration of AI to create meaningful impact for our employees and the future of work.
Benefits:
- Work‑Life Balance: 25 days annual leave plus additional appreciation days, birthday time off, and volunteering leave.
Product Marketing Manager I employer: Hawk Incentives
Contact Detail:
Hawk Incentives Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager I
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Understand their market position and be ready to discuss how your skills can help them grow. Show them you’re not just another candidate!
✨Tip Number 3
Practice your pitch! Be clear about what you bring to the table and how you can contribute to their goals. A confident and concise introduction can make a lasting impression.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can set you apart from other candidates. It shows your enthusiasm and keeps you fresh in their minds.
We think you need these skills to ace Product Marketing Manager I
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Product Marketing Manager role. Highlight your experience with multichannel digital campaigns and any relevant marketing technology platforms you've used. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your creativity and innovative mindset. Tell us why you're passionate about employee benefits and how you can make an impact at Blackhawk Network. Keep it engaging and personal!
Showcase Your Analytical Skills: Since we value a data-driven approach, be sure to include examples of how you've used analytics to drive decisions in past roles. Whether it's improving campaign performance or optimising onboarding, we want to see your analytical prowess in action!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates. Plus, it’s super easy!
How to prepare for a job interview at Hawk Incentives
✨Know Your Product Inside Out
Before the interview, make sure you thoroughly understand Blackhawk Network's products and services, especially the employee benefits platform. Familiarise yourself with their key offerings like Cyclescheme and BHN Extras, and think about how you can contribute to promoting these effectively.
✨Showcase Your Campaign Success
Prepare to discuss specific examples of multichannel digital campaigns you've delivered in the past. Highlight your analytical skills by sharing how you measured success and optimised performance across various channels. This will demonstrate your data-driven approach and creativity.
✨Engage with Stakeholders
Since this role involves collaboration, be ready to talk about your experience working with different stakeholders. Share examples of how you've communicated effectively and built relationships to drive marketing initiatives forward. Confidence in your communication will set you apart.
✨Embrace AI and Emerging Tech
Given the emphasis on AI tools in the job description, come prepared to discuss how you've used technology to enhance your marketing efforts. Whether it's through automation or data analysis, showing your adaptability and curiosity in tech will resonate well with the interviewers.