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- Tasks: Create impactful marketing programmes for our employee benefits platform and drive customer engagement.
- Company: Join Blackhawk Network, a leader in branded payments across 28 countries.
- Benefits: Enjoy 25 days leave, private medical insurance, and hybrid working options.
- Why this job: Make an immediate impact in a fast-growing team with innovative marketing initiatives.
- Qualifications: Experience in multichannel digital campaigns and strong analytical skills required.
- Other info: Embrace continuous learning and AI integration for meaningful impact.
The predicted salary is between 36000 - 60000 £ per year.
Contract Type: 6 Month FTC
Workplace: Hybrid – 2 days in office per week in Hemel Hempstead
Office Hours: 35
Reports to: Senior Product Marketing Manager
About Blackhawk Network: At Blackhawk Network (BHN), we’re shaping the future of branded payments – powering reward, incentive, and loyalty solutions across 28 countries and 400,000+ consumer touchpoints. From digital gift cards and eGifts to global employee rewards and customer acquisition tools, our platforms deliver meaningful value to clients and their customers alike.
Overview: We’re looking for a talented Product Marketing Manager to create impactful programmes that promote our employee benefits platform to employers, drive new customer acquisition, and encourage employee sign‑ups and engagement. Reporting to the Senior Product Marketing Manager, you’ll join a fast‑growing team. We lead the market with the UK’s #1 cycle‑to‑work benefit, Cyclescheme, and are a major player in the UK benefits space. Our BHN Extras platform, launched in 2021, enables employers to offer a wide range of benefits at no cost. This role suits a proactive marketer who can deliver campaigns that build awareness, convert prospects, and optimise onboarding. If you’re ready to make an immediate impact, own multiple channels, and grow with us, we’d love to hear from you.
Responsibilities
- Product Website & Conversion: Partner with product team to keep websites updated, optimise sign‑up journeys, and improve conversion rates.
- Lifecycle Marketing: Manage and optimise employer and employee lifecycle communications to boost acquisition and retention.
- Campaign & Paid Media Assets: Create evergreen and brand assets for paid media in collaboration with the Digital Marketing Manager.
- Sales Enablement: Deliver sales collateral (toolkits, factsheets, decks, guides, demos, videos, webinars) through cross‑functional coordination.
- Social Media Management: Develop weekly LinkedIn content, grow engagement, and manage responses and queries.
- Events & Case Studies: Support HQ events and webinars with marketing collateral; create and deploy client case studies to showcase success.
- Content & Reporting: Own blog and ebook content creation, copywriting, and deployment; analyse performance across social, web, and conversion metrics.
Qualifications
- Proven ability to deliver multichannel digital campaigns using a variety of tactics and channels, including paid media.
- Strong analytical skills with a data‑driven approach to decision‑making.
- Creative and innovative mindset with the ability to develop impactful marketing initiatives.
- Exceptional verbal and written communication skills, with confidence in stakeholder collaboration.
- Hands‑on experience with marketing technology platforms (e.g., Emarsys, MailChimp or similar).
- Excellent time management, project management, and organisational skills; knowledge of employee benefits market is a plus.
We seek candidates who not only demonstrate curiosity and adaptability in emerging technologies but have also successfully implemented and utilised AI tools to enhance their work, improve processes, or deliver measurable results. Our teams embrace continuous learning and the thoughtful integration of AI to create meaningful impact for our employees and the future of work.
Benefits
- Work‑Life Balance: 25 days annual leave plus additional appreciation days, birthday time off, and volunteering leave.
- Health & Well‑being: Private medical insurance, employee assistance programme, enhanced parental leave, and free eye tests.
- Financial Rewards: Group income protection, pension scheme, and exclusive discounts with our bYond/one4all cards.
- Flexibility & Engagement: Hybrid working, office group activities, and support for physical and mental health.
- Recognition: Participate in Flyers, our leading recognition programme with financial rewards.
Candidate Journey at BHN
- Stage 1: Shortlisting of suitable candidates
- Stage 2: Screening Call
- Stage 3: Interview(s) with Hiring Manager(s)
- Stage 4: Feedback/Hired
Join us and be part of a company that’s shaping the future of branded payments. Apply today and take the next step in your career!
Product Marketing Manager I in Brighton employer: Hawk Incentives
Contact Detail:
Hawk Incentives Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager I in Brighton
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at Blackhawk Network. A friendly chat can sometimes lead to opportunities that aren’t even advertised.
✨Tip Number 2
Prepare for your interviews by researching BHN’s products and recent campaigns. Show us you’re genuinely interested and ready to contribute to our mission of shaping the future of branded payments.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills align with the role of Product Marketing Manager. Highlight your experience with multichannel campaigns and data-driven decision-making.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining our team.
We think you need these skills to ace Product Marketing Manager I in Brighton
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Product Marketing Manager role. Highlight relevant experience and skills that match the job description, especially around multichannel digital campaigns and lifecycle marketing.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your passion for marketing and how your innovative mindset can contribute to our team. Don’t forget to mention any hands-on experience with marketing tech platforms!
Showcase Your Analytical Skills: We love data-driven decision-making! In your application, provide examples of how you've used analytics to optimise campaigns or improve conversion rates. This will show us you’re the right fit for the role.
Apply Through Our Website: To make sure your application gets the attention it deserves, apply directly through our website. It’s the best way for us to see your enthusiasm and ensure you’re considered for the role!
How to prepare for a job interview at Hawk Incentives
✨Know Your Product Inside Out
Before the interview, make sure you understand Blackhawk Network's products and services, especially the employee benefits platform. Familiarise yourself with their key offerings like Cyclescheme and BHN Extras, so you can discuss how your marketing strategies could enhance these products.
✨Showcase Your Campaign Successes
Prepare to share specific examples of multichannel digital campaigns you've successfully delivered in the past. Highlight your analytical skills by discussing how you measured success and optimised campaigns based on data-driven insights.
✨Engage with Their Values
Research Blackhawk Network’s mission and values, particularly their focus on innovation and employee well-being. Be ready to discuss how your creative mindset aligns with their goals and how you can contribute to their continuous learning culture.
✨Ask Insightful Questions
Prepare thoughtful questions that demonstrate your interest in the role and the company. Inquire about their approach to lifecycle marketing or how they measure the success of their campaigns. This shows you're not just interested in the job, but also in contributing to their success.