Hawk-Eye Innovations (HEI)

About Hawk-Eye Innovations (HEI)

Hawk-Eye Innovations (HEI) is a pioneering technology company based in the UK, renowned for its cutting-edge solutions in sports officiating and broadcast enhancement. Established with a vision to revolutionise the way sports are played and viewed, HEI has developed a suite of advanced technologies that ensure accuracy and fairness in competitive environments.

At the core of HEI’s offerings is the Hawk-Eye system, which employs high-speed cameras and sophisticated algorithms to track the trajectory of balls in various sports, providing real-time data and visual feedback. This technology has been widely adopted across multiple sports, including tennis, cricket, and football, enhancing the spectator experience and supporting referees in making informed decisions.

In addition to sports officiating, HEI is committed to innovation in broadcasting, offering solutions that enhance viewer engagement through augmented reality and interactive features. The company’s dedication to research and development ensures that it remains at the forefront of technological advancements in the sports industry.

HEI’s mission is to promote integrity and transparency in sports, fostering a fair playing field for athletes and teams alike. With a global presence and partnerships with major sporting organisations, Hawk-Eye Innovations continues to set the standard for excellence in sports technology.

• Founded: 2001
• Headquarters: UK
• Core Technologies: Ball tracking, video review systems, augmented reality
• Industries Served: Sports, Broadcasting, Entertainment

As a leader in its field, HEI is not only focused on current technologies but also invests in future innovations that will shape the landscape of sports and entertainment. The company’s commitment to quality and precision makes it a trusted partner for sports federations and broadcasters worldwide.