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- Tasks: Lead CRM strategies to boost customer engagement and loyalty through innovative communication.
- Company: Dynamic e-commerce company in Leeds with a focus on growth and collaboration.
- Benefits: Enjoy 25 days holiday, employee discounts, health benefits, and flexible working options.
- Why this job: Make a real impact on customer experiences while developing your CRM expertise.
- Qualifications: 5 years of CRM experience, strong analytical skills, and excellent communication abilities.
- Other info: Join a vibrant team with opportunities for professional growth and a profit-related bonus scheme.
The predicted salary is between 36000 - 60000 £ per year.
Salary: up to £50,000
Location: Leeds
Working Hours: Full-time, 9am – 5pm, Monday to Friday (Hybrid working available: 1 day a week from home)
Role Purpose: The CRM Manager will take the lead in the delivery and optimization of email, SMS, and push notification strategies to increase brand engagement, customer loyalty, and sustainable growth. This role will focus on managing and growing the CRM database, driving new customer acquisition, retention, and improving customer lifetime value. You will be responsible for segmentation, automation, personalized communications, and providing valuable insights through performance reporting. You will also ensure a seamless customer journey across all CRM touchpoints and collaborate closely with internal teams to align with the broader marketing strategy.
Key Responsibilities:
- Lead CRM Strategy: Own and implement the CRM strategy across all communication channels, including email, SMS, push notifications, and WhatsApp.
- Segmentation & Personalization: Manage CRM database segmentation to deliver highly personalized, targeted communications that drive engagement and conversion.
- Campaign Management & Automation: Build, implement, and optimize automated email, SMS, and push notification flows. Continuously improve and optimize existing automation.
- Reporting & Insights: Track campaign performance and provide regular reports on key metrics (open rates, click-through rates, conversion rates). Share insights with the wider team to inform future strategies.
- A/B Testing: Run A/B tests to optimize communication effectiveness and improve engagement and conversion rates.
- Database Management: Ensure the CRM database is well-maintained, segmented effectively, and up to date to ensure personalized, relevant communication.
- Compliance & Best Practices: Uphold high standards of GDPR compliance in all CRM activities. Stay updated with best practices for data protection and communication standards.
- Cross-Department Collaboration: Work closely with Trading, Brand, CRM, and Marketing teams to ensure CRM strategies align with the overall customer experience and brand goals.
- Loyalty Program Management: Develop and manage loyalty programs to enhance customer retention and lifetime value.
Experience Required:
- Experience: Minimum 5 years’ experience in CRM, preferably in an e-commerce environment.
- CRM Expertise: Strong technical knowledge of CRM platforms and processes. Experience with email service providers (ESP) is essential, with familiarity in Ometria or similar platforms being a plus.
- Data-Driven: Excellent analytical and data interpretation skills, with a focus on performance metrics, customer behaviour, and insights to drive decisions.
- Organisational Skills: Highly organized with exceptional time management and attention to detail, able to handle multiple campaigns and tasks simultaneously.
- Communication Skills: Strong communication and interpersonal skills to work effectively across departments and present data-driven insights.
- Project Management: Strong project management skills with a proven ability to take ownership and drive tasks from concept to completion.
Benefits:
- Holiday: 25 days annual leave plus bank holidays, with the option to buy up to 2 additional days
- Parking: Free onsite parking
- Employee Discounts: 50% discount for staff, family, and friends
- Health Benefits: Health Cash Plan (available after probation)
- Sick Pay: 10 days paid sick leave after probationary period
- Flexible Working: Hybrid work option (1 day from home per week), with flexible start and finish times
- Bonus: Profit-related bonus scheme
If you would like to apply then please email your CV to Jade.Lawlor@hawk-3.com or call Jade on 07526 166809. Closing date is 30.11.2025 - Please note this could change subject to suitable applications.
Hawk 3 Talent Solutions are acting as an employment agency on behalf of its client. By applying for the above position and providing your personal data to us you understand that your data will be processed in line with our Privacy Policy. To view our full Privacy Policy please visit our website. Hawk 3 Talent Solutions are committed to the selection, recruitment and development of the best people, basing judgements solely on suitability for the job. Whilst we endeavour to respond to all applications individually, due to high volumes, this is not always possible. Thank you for your interest in this role and we look forward to working with you in the future.
CRM Manager - Ecommerce employer: Hawk 3 Talent Solutions
Contact Detail:
Hawk 3 Talent Solutions Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager - Ecommerce
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your CRM strategies and successes. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common questions and having your own ready. Think about how your experience aligns with their needs, especially around segmentation and automation.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace CRM Manager - Ecommerce
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the CRM Manager role. Highlight your experience in e-commerce and any specific CRM platforms you've worked with. We want to see how your skills align with our needs!
Showcase Your Achievements: Don’t just list your responsibilities; showcase your achievements! Use metrics to demonstrate how you’ve improved customer engagement or retention in previous roles. Numbers speak volumes, and we love seeing results!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Explain why you’re passionate about CRM and how you can contribute to our team. Keep it engaging and personal – we want to get to know the real you!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates. Plus, it’s super easy!
How to prepare for a job interview at Hawk 3 Talent Solutions
✨Know Your CRM Inside Out
Make sure you’re well-versed in the CRM platforms mentioned in the job description, especially if you have experience with Ometria or similar tools. Brush up on your technical knowledge and be ready to discuss how you've used these platforms to drive customer engagement and retention.
✨Showcase Your Data Skills
Prepare to talk about your analytical skills and how you've used data to inform your CRM strategies. Bring examples of past campaigns where you tracked performance metrics like open rates and conversion rates, and be ready to share insights that led to successful outcomes.
✨Demonstrate Campaign Management Experience
Be ready to discuss specific campaigns you've managed, focusing on your role in segmentation, automation, and personalisation. Highlight any A/B testing you've conducted and the results you achieved, as this will show your hands-on experience in optimising communication effectiveness.
✨Emphasise Cross-Department Collaboration
Since this role involves working closely with various teams, prepare examples of how you've successfully collaborated with other departments in the past. Discuss how you aligned CRM strategies with broader marketing goals and improved the overall customer journey.