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- Tasks: Lead CRM strategies to boost brand engagement and customer loyalty through innovative communication.
- Company: Join a dynamic e-commerce company focused on sustainable growth and customer experience.
- Benefits: Enjoy 25 days holiday, flexible working, health benefits, and employee discounts.
- Other info: Opportunity for career growth with a focus on data-driven decision making.
- Why this job: Make a real impact by optimising customer journeys and driving engagement in a collaborative environment.
- Qualifications: 5 years of CRM experience, strong analytical skills, and excellent communication abilities.
The predicted salary is between 28800 - 43200 £ per year.
Working Hours: Full-time, 9am – 5pm, Monday to Friday (Hybrid working available: 1 day a week from home).
The CRM Manager will take the lead in the delivery and optimization of email, SMS, and push notification strategies to increase brand engagement, customer loyalty, and sustainable growth. This role will focus on managing and growing the CRM database, driving new customer acquisition, retention, and improving customer lifetime value. You will be responsible for segmentation, automation, personalized communications, and providing valuable insights through performance reporting. You will also ensure a seamless customer journey across all CRM touchpoints and collaborate closely with internal teams to align with the broader marketing strategy.
- Lead CRM Strategy: Own and implement the CRM strategy across all communication channels, including email, SMS, push notifications, and WhatsApp.
- Segmentation & Personalization: Manage CRM database segmentation to deliver highly personalized, targeted communications that drive engagement and conversion.
- Campaign Management & Automation: Track campaign performance and provide regular reports on key metrics (open rates, click-through rates, conversion rates).
- A/B Testing: Run A/B tests to optimize communication effectiveness and improve engagement and conversion rates.
- Database Management: Ensure the CRM database is well-maintained, segmented effectively, and up to date to ensure personalized, relevant communication.
- GDPR Compliance: Uphold high standards of GDPR compliance in all CRM activities. Stay updated with best practices for data protection and communication standards.
- Cross-Department Collaboration: Work closely with Trading, Brand, CRM, and Marketing teams to ensure CRM strategies align with the overall customer experience and brand goals.
- Loyalty Program Management: Develop and manage loyalty programs to enhance customer retention and lifetime value.
Experience: Minimum 5 years’ experience in CRM, preferably in an e-commerce environment.
- CRM Expertise: Strong technical knowledge of CRM platforms and processes.
- Data-Driven: Excellent analytical and data interpretation skills, with a focus on performance metrics, customer behaviour, and insights to drive decisions.
- Organisational Skills: Highly organized with exceptional time management and attention to detail, able to handle multiple campaigns and tasks simultaneously.
- Communication Skills: Strong communication and interpersonal skills to work effectively across departments and present data-driven insights.
- Project Management: Strong project management skills with a proven ability to take ownership and drive tasks from concept to completion.
Holiday: 25 days annual leave plus bank holidays, with the option to buy up to 2 additional days.
Free onsite parking
Employee Discounts: 50% discount for staff, family, and friends.
Health Benefits: Health Cash Plan (available after probation).
Sick Pay: 10 days paid sick leave after probationary period.
Flexible Working: Hybrid work option (1 day from home per week), with flexible start and finish times.
Bonus: Profit-related bonus scheme.
CRM Executive - Full Time employer: Hawk 3 Talent Solutions
Contact Detail:
Hawk 3 Talent Solutions Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Executive - Full Time
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its CRM strategies. Show us that you understand their brand and how you can contribute to their goals. Tailor your responses to highlight your relevant experience.
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or use online resources to get comfortable with common questions. The more you practice, the more confident you'll feel when it’s time to shine.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace CRM Executive - Full Time
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the CRM Executive role. Highlight your experience in e-commerce and any specific CRM platforms you've worked with. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about CRM and how you can contribute to our team. Keep it engaging and relevant to the job description.
Showcase Your Data Skills: Since this role is all about data-driven decisions, be sure to mention your analytical skills and any experience with performance metrics. We love seeing how you’ve used data to drive results in past roles!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at Hawk 3 Talent Solutions
✨Know Your CRM Inside Out
Make sure you’re well-versed in the CRM platforms and processes relevant to the role. Brush up on your knowledge of email, SMS, and push notification strategies, as well as segmentation and personalisation techniques. This will show that you’re not just familiar with the tools, but you can also leverage them effectively.
✨Showcase Your Data Skills
Prepare to discuss your analytical skills and how you've used data to drive decisions in past roles. Bring examples of how you’ve tracked campaign performance and improved metrics like open rates and conversion rates. Being able to talk numbers will impress the interviewers!
✨Demonstrate Cross-Department Collaboration
Since this role involves working closely with various teams, be ready to share examples of how you’ve successfully collaborated in the past. Highlight any projects where you aligned CRM strategies with broader marketing goals, showcasing your ability to work well with others.
✨Prepare for A/B Testing Questions
A/B testing is crucial for optimising communication effectiveness. Be prepared to discuss your experience with running tests, what you learned from them, and how you applied those insights to improve engagement. This shows you’re proactive and results-driven!