Senior Creative Copywriter – Fashion Brand Identity

Founded on Jermyn Street in 1913, Hawes & Curtis is a heritage British brand known for exceptional quality, timeless style and modern relevance. As the brand evolves, our focus is on balancing our tailoring-led legacy with a confident, contemporary lifestyle proposition — delivering luxury for less through elevated design, craftsmanship and clarity of message across both Men's and Womenswear.

We are entering an exciting new phase of brand expression and are looking for a Creative Copywriter to play a pivotal role in shaping how Hawes & Curtis speaks across every touchpoint. This year, we aim to deliver a brand proposition that solidifies Hawes and Curtis' role in becoming a full menswear style partner and develops our womenswear offering.

The Role

This is a senior creative role for a commercially minded copywriter who understands how to build brand and drive performance. You will own copy and tone of voice across editorial, CRM, and paid channels, ensuring consistency, clarity and impact in line with the overarching marketing and brand strategy. You’ll be confident knowing when to elevate, when to simplify, and how to adapt tone for context without diluting brand equity. You’ll work closely with Brand, Creative, Performance and Trading teams, acting as the guardian of language and narrative for Hawes & Curtis.

Key Responsibilities

• Lead copy and tone of voice across all marketing channels, ensuring consistency and quality
• Evolve and protect the Hawes & Curtis voice in line with the new brand direction
• Act as the go-to authority on language, messaging and storytelling
• Translate brand strategy into clear, compelling copy frameworks
• Write high-quality editorial copy for campaigns, brand storytelling, landing pages and video
• Develop narratives that balance heritage, craftsmanship and modern lifestyle appeal
• Support seasonal brand campaigns with strong conceptual thinking
• Write engaging email copy that drives both brand affinity and conversion
• Adapt tone appropriately across lifecycle, promotional and editorial CRM communications
• Partner with CRM and Trading teams to optimise messaging effectiveness
• Write clear, compelling copy for paid social, paid search and onsite performance placements
• Understand how to balance brand language with direct-response objectives
• Confidently test, iterate and optimise copy based on performance insights
• Work closely with Designers and Marketers to deliver cohesive creative
• Support campaign ideation from concept through to execution
• Ensure copy is delivered on time, on brief and to a consistently high standard

Qualification & Requirements

• Has 3 years’ experience as a Creative Copywriter (ideally within fashion, lifestyle or a retailer)
• Excellent understanding of tone of voice and brand storytelling
• Commercially aware with an understanding of how copy drives performance
• Excels in writing clear, precise, and compelling copy for various platforms, including websites, social media, and internal communications.
• Strong portfolio demonstrating editorial, CRM, and performance copy.
• Possesses knowledge of SEO and UX writing principles
• Is adaptable, with the ability to tailor tone and style to different audiences and channels.
• Is innovative, self-motivated, and proactive in bringing fresh ideas to the table.
• Demonstrates impeccable grammar, attention to detail, and the ability to handle constructive feedback with grace.
• Confident self-starter who is a strategic thinker with strong creative instincts.
• Detail-orientated with high standards for language and clarity.

Why Join Hawes & Curtis?

• Play a key role in shaping the future voice of an iconic British brand
• Work at the intersection of heritage, modernity and commercial growth
• High level of creative ownership and influence
• Opportunity to build a brand platform with longevity and impact

If you are passionate about language, brand-building and writing copy that truly earns its place — we’d love to hear from you.