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- Tasks: Lead SEO strategy and optimise our eCommerce platform for better rankings and traffic.
- Company: Join Hawes & Curtis, a heritage British brand blending tradition with modern style.
- Benefits: Enjoy creative ownership, competitive salary, and the chance to shape an iconic brand.
- Why this job: Make a real impact on a brand's digital presence while working in a dynamic environment.
- Qualifications: Proven SEO experience, strong technical skills, and a passion for digital innovation.
- Other info: Opportunity for career growth and to work on exciting projects like website migrations.
The predicted salary is between 36000 - 60000 £ per year.
Founded on Jermyn Street in 1913, Hawes & Curtis is a heritage British brand known for exceptional quality, timeless style, and modern relevance. As the brand evolves, our focus is on balancing our tailoring-led legacy with a confident, contemporary lifestyle proposition — delivering luxury for less through elevated design, craftsmanship and clarity of message across both Men's and Womenswear.
The Role
You will own the end-to-end SEO roadmap across our eCommerce platform, working closely with content, development, merchandising, and marketing teams. The role will also play a crucial part in leading the SEO strategy for the website migration, ensuring digital and operations excellence.
Key Responsibilities
- Identify opportunities across technical SEO, content, and on-page optimisation to improve rankings, traffic, and revenue.
- Monitor performance through analytics and SEO tools, reporting on KPIs and translating insights into actionable recommendations.
- Stay ahead of industry trends, algorithm updates, and competitor activity.
Technical SEO & Site Optimisation
- Lead technical SEO initiatives in collaboration with developers and product teams.
- Conduct regular site audits to identify issues impacting crawlability, indexing, and performance.
- Provide clear technical requirements and prioritisation for development teams.
- Ensure best practice implementation across site architecture, internal linking, structured data, and page performance.
Website Migrations & Major Projects
- Own and lead the SEO strategy for website migrations, platform changes, and large-scale site updates.
- Plan and implement migration frameworks including URL mapping, redirects, QA, and post-launch monitoring.
- Work cross-functionally to minimise SEO risk and ensure strong organic performance before, during, and after launches.
- Partner with content and merchandising teams to develop SEO-driven category, product, and editorial content strategies.
- Conduct keyword research and search intent analysis to inform content planning.
- Optimise key landing pages and support scalable on-page improvements across the site.
- Act as the internal SEO expert, educating stakeholders on best practices and opportunities.
- Work closely with marketing, trading, and development teams to embed SEO into wider digital initiatives.
- Manage external agencies or freelancers where required and ensure alignment with overall strategy.
- Champion a test-and-learn approach, driving continuous improvement across the organic channel.
Requirements & Qualifications
- Proven experience in an SEO Manager or Senior SEO Specialist role, ideally within eCommerce, retail, or fashion.
- Demonstrated experience leading SEO strategy for website migrations or major platform changes.
- Strong technical SEO knowledge, including site architecture, crawlability, indexation, structured data, and page performance.
- Experience working with common SEO and analytics platforms such as Google Search Console, Google Analytics, Screaming Frog, and enterprise SEO tools.
- Strong understanding of on-page SEO, keyword research, and content optimisation.
- Ability to analyse data, interpret performance trends, and translate insights into strategic actions.
- Comfortable working autonomously, owning the SEO roadmap and driving initiatives from concept through to implementation.
- Excellent communication skills with the ability to influence stakeholders across marketing, product, and development teams.
- Highly organised with strong project management skills, particularly when managing complex SEO projects such as migrations or large-scale site updates.
- A passion for digital innovation and keeping up to date with search engine developments and industry best practices.
Why Join Hawes & Curtis?
- Play a key role in shaping the future voice of an iconic British brand.
- Work at the intersection of heritage, modernity, and commercial growth.
- High level of creative ownership and influence.
- Opportunity to build a brand platform with longevity and impact.
Search Engine Optimization Manager employer: Hawes and Curtis
Contact Detail:
Hawes and Curtis Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Search Engine Optimization Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a personal project or case study that highlights your SEO expertise. This could be a blog, a website audit, or even a video explaining your approach to SEO. It’s a great way to demonstrate your knowledge and passion.
✨Tip Number 3
Prepare for interviews by researching the company and its current SEO strategies. Be ready to discuss how you can contribute to their goals, especially around website migrations and technical SEO. Tailor your answers to show you understand their brand.
✨Tip Number 4
Don’t forget to apply through our website! We love seeing candidates who are genuinely interested in joining us at StudySmarter. Plus, it gives you a chance to showcase your enthusiasm for the role right from the start.
We think you need these skills to ace Search Engine Optimization Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the SEO Manager role. Highlight your technical SEO knowledge and any experience with website migrations, as these are key for us.
Craft a Compelling Cover Letter: Use your cover letter to tell us why you're passionate about SEO and how you can contribute to our brand's evolution. Share specific examples of past successes in SEO strategy or project management.
Showcase Your Analytical Skills: We love data-driven decision-making! Include examples of how you've used analytics tools to improve SEO performance. This will show us you can monitor KPIs and translate insights into actionable strategies.
Apply Through Our Website: For the best chance of success, make sure to apply through our official website. This helps us keep track of your application and ensures it reaches the right team quickly!
How to prepare for a job interview at Hawes and Curtis
✨Know Your SEO Stuff
Make sure you brush up on your technical SEO knowledge before the interview. Be ready to discuss site architecture, crawlability, and structured data. Having specific examples of how you've improved these areas in past roles will really impress.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used analytics tools like Google Search Console and Google Analytics to drive SEO strategies. Bring along some metrics or case studies that demonstrate your ability to translate data into actionable insights.
✨Understand Their Brand
Do your homework on Hawes & Curtis! Familiarise yourself with their brand values, product offerings, and recent digital initiatives. This will help you tailor your responses and show that you're genuinely interested in contributing to their legacy.
✨Be Ready for Collaboration Questions
Since this role involves working closely with various teams, be prepared to discuss your experience in cross-functional collaboration. Think of examples where you've successfully partnered with content, marketing, or development teams to achieve SEO goals.