Web and Ecommerce Manager in London

Web and Ecommerce Manager in London

London Full-Time 45000 - 55000 £ / year (est.) Home office (partial)
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At a Glance

  • Tasks: Drive online revenue and optimise customer journeys for a luxury brand.
  • Company: Hawes & Curtis, a British heritage brand known for quality and style.
  • Benefits: Competitive salary, flexible working, and opportunities for professional growth.
  • Other info: Fast-paced environment with a focus on innovation and collaboration.
  • Why this job: Join a dynamic team and make a real impact in the ecommerce space.
  • Qualifications: 5+ years in ecommerce with strong analytical and trading skills.

The predicted salary is between 45000 - 55000 £ per year.

About Us

Hawes & Curtis is a quintessentially British heritage brand with a legacy in luxury shirting, fine tailoring, and stylish casualwear. With a strong reputation for quality and timeless design, we are proud to dress the modern gentleman and woman with impeccable craftsmanship and style.

The Ecommerce Manager will own the day-to-day trading, onsite execution, and performance optimisation of the Hawes & Curtis website across all markets, working closely with the Ecommerce Lead to deliver the ecommerce strategy. They will be responsible for driving online revenue, improving conversion, and delivering best-in-class customer journeys, while supporting brand positioning and long-term growth.

This is a commercially focused, hands-on role requiring strong analytical capability, trading instinct, and close cross-functional leadership support.

  • Trading Growth & Revenue
  • Own daily, weekly, and monthly online trading performance across all markets (UK, US, International)
  • Support with seasonal, promotional, and campaign trading plans in line with business objectives
  • Partner with Creative and Performance marketing team members to support key moments (Black Friday, Sale, New Season, Category Launches)
  • On-site Merchandising & UX
  • Work with CRO and UX lead to drive roadmap: A/B testing, UX improvements, funnel optimisation
  • Use analytics tools (GA4, heatmaps, dashboards, available customer and product data) to identify opportunities
  • Translate insight into actionable trading improvements
  • Identify risks: fragmentation, overstock, availability gaps
  • Ensure availability supports campaign and marketing plans
  • Manage localisation across key markets (pricing, promotions, content)
  • Ensure duties, taxes, delivery messaging and UX are clear and optimised
  • Adapt and execute the global trading plan to reflect local market needs, within agreed commercial guardrails
  • Act as a key day-to-day partner to Marketing, Creative, CRM and Performance teams, ensuring trading priorities are clearly briefed and executed
  • Support campaign planning and execution
  • Champion a test-and-learn, data-led culture
  • Contribute recommendations on tools and automation to improve trading efficiency

5+ years’ experience in Ecommerce / Digital Trading (fashion or lifestyle preferred)

  • Proven track record of delivering online revenue growth
  • Strong commercial and analytical mindset
  • Experience managing onsite merchandising and promotions
  • Advanced understanding of CRO and UX principles
  • Comfortable working in fast-paced, performance-driven environments
  • Experience in international ecommerce (USA, AUS, ROW)
  • Experience in premium or heritage brands
  • Exposure to CRM and lifecycle marketing
  • Comfortable balancing brand and performance

*Please note this role is 4 days on-site with 1 day wfh

Web and Ecommerce Manager in London employer: Hawes and Curtis

Hawes & Curtis is an exceptional employer, offering a dynamic work environment that fosters creativity and collaboration. With a strong focus on employee growth, we provide opportunities for professional development and a culture that values innovation and data-driven decision-making. Located in the heart of London, our team enjoys the benefits of working for a prestigious heritage brand while being part of a supportive community that champions work-life balance and flexibility.
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Contact Detail:

Hawes and Curtis Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Web and Ecommerce Manager in London

✨Tip Number 1

Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.

✨Tip Number 2

Prepare for interviews by researching the company inside out. Understand their brand values, recent campaigns, and market position. We want you to show them that you’re not just another candidate, but someone who truly gets what they’re about.

✨Tip Number 3

Practice your pitch! You need to be able to articulate your experience and how it aligns with the role of Ecommerce Manager. We suggest rehearsing with a friend or in front of a mirror until you feel confident and natural.

✨Tip Number 4

Don’t forget to follow up after interviews! A simple thank-you email can go a long way in keeping you top of mind. We recommend mentioning something specific from your conversation to make it personal and memorable.

We think you need these skills to ace Web and Ecommerce Manager in London

Ecommerce Strategy
Analytical Capability
Trading Performance Management
Conversion Rate Optimisation (CRO)
User Experience (UX) Principles
A/B Testing
Data Analysis (GA4, heatmaps, dashboards)
Onsite Merchandising
Promotional Planning
Cross-Functional Leadership
International Ecommerce Experience
CRM and Lifecycle Marketing
Commercial Mindset
Performance-Driven Environment Adaptability

Some tips for your application 🫡

Show Your Passion for Ecommerce: When writing your application, let your enthusiasm for ecommerce shine through! We want to see how much you love the digital space and how you can contribute to our brand's growth. Share specific examples of your past successes in driving online revenue.

Tailor Your CV and Cover Letter: Make sure to customise your CV and cover letter for the Web and Ecommerce Manager role. Highlight your experience in ecommerce, especially in fashion or lifestyle brands, and demonstrate how your skills align with our needs. We appreciate a personal touch!

Be Data-Driven: Since this role requires strong analytical skills, don’t shy away from showcasing your data-driven mindset. Include metrics and results from your previous roles that illustrate your ability to optimise performance and drive conversion rates. Numbers speak volumes!

Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re proactive and keen to join our team at Hawes & Curtis!

How to prepare for a job interview at Hawes and Curtis

✨Know Your Numbers

Make sure you come prepared with specific metrics and examples of how you've driven online revenue growth in your previous roles. This could include conversion rates, A/B testing results, or successful campaign outcomes. Being able to discuss these figures confidently will show that you have the analytical mindset they’re looking for.

✨Understand the Brand

Familiarise yourself with Hawes & Curtis' heritage and product offerings. Be ready to discuss how you can align their ecommerce strategy with their brand positioning. Showing genuine interest in their history and values will help you stand out as a candidate who truly understands the company.

✨Prepare for Scenario Questions

Think about potential challenges you might face in this role, such as managing international markets or optimising customer journeys. Prepare some thoughtful responses on how you would tackle these scenarios, demonstrating your problem-solving skills and trading instincts.

✨Showcase Your Collaboration Skills

Since this role requires close collaboration with various teams, be ready to share examples of how you've successfully worked cross-functionally in the past. Highlight any experiences where you partnered with marketing, creative, or CRM teams to achieve common goals, as this will illustrate your ability to thrive in a team-oriented environment.

Web and Ecommerce Manager in London
Hawes and Curtis
Location: London

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