At a Glance
- Tasks: Lead and scale performance marketing campaigns across digital channels to drive customer growth.
- Company: Hawes & Curtis, a luxury British heritage brand known for quality and style.
- Benefits: Competitive salary, creative environment, and opportunities for professional growth.
- Other info: Work 4 days on-site, collaborate with passionate teams, and embrace innovation.
- Why this job: Join a dynamic team and make a real impact in the fashion industry.
- Qualifications: 5+ years in performance marketing with strong analytical and creative skills.
The predicted salary is between 60000 - 75000 £ per year.
Hawes & Curtis is a quintessentially British heritage brand with a legacy in luxury shirting, fine tailoring, and stylish casualwear.
With a strong reputation for quality and timeless design, we are proud to dress the modern gentleman and woman with impeccable craftsmanship and style.
The Role
We are seeking a strategic and innovative Performance Marketing Manager to lead and scale our paid digital acquisition efforts.
This role is ideal for a data-driven marketer who combines analytical thinking with creative experimentation, and who thrives in a fast-moving, growth-focused environment.
The Performance Marketing Manager will lead the strategy, execution, and optimisation of digital acquisition campaigns across the UK, US, and global markets, driving customer growth and revenue through strategic, data-driven digital marketing initiatives.
Key Responsibilities
- Develop and execute a comprehensive performance marketing strategy across paid digital channels to drive revenue growth and customer acquisition.
- Manage and optimise campaigns across platforms including Google Ads, Meta, Tik Tok, and other emerging channels.
- Allocate and manage budgets effectively across channels to maximise ROI and meet performance targets.
- Identify new acquisition opportunities, channels, and audience segments aligned with the brand's growth strategy.
- Plan, launch, and continuously optimise paid campaigns across search, shopping, display, and paid social, affiliates
- Conduct ongoing A/B testing across creative, audiences, bidding strategies, and landing pages.
- Work closely with creative and brand teams to develop high-performing ad creatives that align with the brand's identity and storytelling.
- Implement full-funnel strategies including prospecting, retargeting, and customer re-engagement campaigns.
- Data Analysis & Performance Reporting
- Analyse campaign performance and customer acquisition metrics to generate actionable insights.
- Track KPIs including ROAS, CAC, LTV, conversion rates, and revenue contribution.
- Build and maintain performance dashboards and deliver regular reporting to senior leadership.
- Identify optimisation opportunities through data analysis and performance trends.
- Stay ahead of industry trends, new platform capabilities, and emerging marketing technologies.
- Test new channels, creative formats, and audience targeting strategies to unlock scalable growth.
- Collaborate with the e-commerce, CRM, and content teams to ensure performance marketing aligns with broader marketing initiatives.
- Contribute to the long-term digital growth strategy of the brand.
- Qualification & Requirements
- 5+ years of experience in performance marketing, digital acquisition, or paid media management.
Proven experience managing significant budgets across Google Ads, Meta Ads, and other performance platforms.
- Strong analytical mindset with the ability to interpret data and translate insights into actionable marketing strategies.
- Experience using analytics and attribution tools such as Google Analytics, GA4, Looker Studio, or similar platforms.
- Demonstrated ability to optimise campaigns for ROAS, customer acquisition, and revenue growth.
- Experience working within e-commerce, fashion, or luxury retail is highly desirable.
- Strong understanding of customer acquisition funnels, audience segmentation, and conversion optimisation.
- Excellent communication and stakeholder management skills.
- A proactive, commercial, and innovative mindset with a passion for testing new ideas and driving continuous improvement.
- *Please note this role is based 4 days on-site with 1 day
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Performance Marketing Manager in London employer: Hawes and Curtis
Hawes and Curtis is an exceptional employer located in the vibrant Greater London area, offering a dynamic work culture that fosters collaboration and innovation. Employees benefit from a hybrid work schedule, allowing for a balanced professional and personal life, while also enjoying opportunities for growth and development within the company. With a focus on analytical insights and stock coordination, this role not only maximises sales potential but also empowers team members to make impactful contributions to the business.
StudySmarter Expert Advice🤫
We think this is how you could land Performance Marketing Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Hawes and Curtis and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Hawes and Curtis are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Hawes and Curtis on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Hawes and Curtis. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Performance Marketing Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Hawes and Curtis. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Hawes and Curtis:Show us that you’ve done your homework! In your application, briefly mention what you admire about Hawes and Curtis’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Hawes and Curtis
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Hawes and Curtis will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Hawes and Curtis, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
