At a Glance
- Tasks: Drive online revenue and optimise customer journeys for a luxury fashion brand.
- Company: Hawes & Curtis, a British heritage brand known for quality and style.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on innovation and performance.
- Why this job: Join a dynamic team and make a real impact in the ecommerce space.
- Qualifications: 5+ years in ecommerce with strong analytical and trading skills.
The predicted salary is between 50000 - 60000 € per year.
About Us
Hawes & Curtis is a quintessentially British heritage brand with a legacy in luxury shirting, fine tailoring, and stylish casualwear. With a strong reputation for quality and timeless design, we are proud to dress the modern gentleman and woman with impeccable craftsmanship and style.
The Role
The Ecommerce Manager will own the day-to-day trading, onsite execution, and performance optimisation of the Hawes & Curtis website across all markets, working closely with the Ecommerce Lead to deliver the ecommerce strategy. They will be responsible for driving online revenue, improving conversion, and delivering best-in-class customer journeys, while supporting brand positioning and long-term growth. This is a commercially focused, hands-on role requiring strong analytical capability, trading instinct, and close cross-functional leadership support.
Key Responsibilities:
- Trading Growth & Revenue
- Own daily, weekly, and monthly online trading performance across all markets (UK, US, International)
- Support with seasonal, promotional, and campaign trading plans in line with business objectives
- Maximise revenue through effective product placement, merchandising, and promotional strategy
- Partner with Creative and Performance marketing team members to support key moments (Black Friday, Sale, New Season, Category Launches)
- On-site Merchandising & UX
- Own homepage, PLPs, PDPs, navigation, and campaign landing pages
- Deliver best-in-class product storytelling and category journeys onsite
- Optimise customer pathways from acquisition to conversion
- Ensure priority categories (shirts, tailoring, casualwear, footwear, accessories and womenswear) are consistently supported
- Conversion & Performance Optimisation
- Work with CRO and UX lead to drive roadmap: A/B testing, UX improvements, funnel optimisation
- Improve CVR, AOV, and bounce rate through continuous iteration
- Use analytics tools (GA4, heatmaps, dashboards, available customer and product data) to identify opportunities
- Translate insight into actionable trading improvements
- Stock, Range & Availability Management
- Work closely with Merchandising and Supply Chain to manage stock health
- Identify risks: fragmentation, overstock, availability gaps
- Support full-price sell-through and margin protection
- Ensure availability supports campaign and marketing plans
- International & Multi-Market Management
- Manage localisation across key markets (pricing, promotions, content)
- Support US growth and international expansion
- Ensure duties, taxes, delivery messaging and UX are clear and optimised
- Adapt and execute the global trading plan to reflect local market needs, within agreed commercial guardrails
- Cross-Functional Leadership
- Act as a key day-to-day partner to Marketing, Creative, CRM and Performance teams, ensuring trading priorities are clearly briefed and executed
- Support campaign planning and execution
- Champion a test-and-learn, data-led culture
- Platform & technology
- Support the Shopify migration and platform roadmap
- Partner with agencies and tech providers
- Contribute recommendations on tools and automation to improve trading efficiency
- Support automation and AI adoption where relevant
Essentials:
- 5+ years’ experience in Ecommerce / Digital Trading (fashion or lifestyle preferred)
- Proven track record of delivering online revenue growth
- Strong commercial and analytical mindset
- Experience managing onsite merchandising and promotions
- Advanced understanding of CRO and UX principles
- Comfortable working in fast-paced, performance-driven environments
Desirables:
- Experience in international ecommerce (USA, AUS, ROW)
- Shopify expertise
- Experience in premium or heritage brands
- Exposure to CRM and lifecycle marketing
- Understanding of paid media and attribution
Personal Attributes:
- Commercially sharp and results-driven
- Confident decision-maker
- Collaborative and clear communicator
- Detail-oriented with strong prioritisation
- Proactive and ownership-focused
- Comfortable balancing brand and performance
*Please note this role is 4 days on-site with 1 day wfh
Ecommerce Manager in London employer: Hawes and Curtis
Hawes & Curtis is an exceptional employer that values its employees by fostering a collaborative and innovative work culture, particularly for the Ecommerce Manager role. With a focus on professional growth, employees benefit from hands-on experience in a dynamic environment, alongside opportunities to influence the brand's digital strategy and drive international expansion. Located in a vibrant area, the company offers a unique blend of heritage and modernity, making it an inspiring place to work for those passionate about fashion and ecommerce.
StudySmarter Expert Advice🤫
We think this is how you could land Ecommerce Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the ecommerce space, especially those who work at Hawes & Curtis or similar brands. A friendly chat can open doors and give you insider info that could help you stand out.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies showcasing your past successes in ecommerce. Highlight how you've driven online revenue and improved customer journeys – this will make you memorable!
✨Tip Number 3
Get familiar with their brand! Dive into Hawes & Curtis' website and social media. Understand their style, target audience, and current campaigns. This knowledge will help you tailor your conversations and show you're genuinely interested.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you're keen on being part of the team. Don’t forget to follow up after applying – a little nudge can go a long way!
We think you need these skills to ace Ecommerce Manager in London
Some tips for your application 🫡
Show Your Passion for Ecommerce:When writing your application, let your enthusiasm for ecommerce shine through! We want to see how your experience aligns with our brand and how you can contribute to driving online revenue and optimising customer journeys.
Be Specific About Your Achievements:Don’t just list your responsibilities; highlight your successes! Use numbers and examples to demonstrate how you've improved conversion rates or driven revenue growth in previous roles. This helps us see the impact you can make at Hawes & Curtis.
Tailor Your Application:Make sure to customise your application for the Ecommerce Manager role. Reference specific aspects of the job description and explain how your skills and experiences make you the perfect fit. We love seeing candidates who take the time to connect their background to our needs!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our team at Hawes & Curtis!
How to prepare for a job interview at Hawes and Curtis
✨Know Your Numbers
As an Ecommerce Manager, you'll need to demonstrate your analytical skills. Brush up on key metrics like conversion rates, average order value, and bounce rates. Be ready to discuss how you've used data to drive revenue growth in previous roles.
✨Showcase Your Merchandising Skills
Prepare examples of how you've successfully managed onsite merchandising and promotions. Think about specific campaigns or product placements that led to increased sales. This will show your understanding of effective product storytelling and category journeys.
✨Understand the Brand
Familiarise yourself with Hawes & Curtis' heritage and product offerings. Be prepared to discuss how you can align your ecommerce strategies with their brand positioning. Showing genuine interest in the brand will set you apart from other candidates.
✨Collaboration is Key
This role requires cross-functional leadership, so be ready to talk about your experience working with marketing, creative, and performance teams. Share examples of how you've successfully collaborated to achieve common goals, especially in fast-paced environments.
