Digital Merchandiser in London

About Us

Hawes & Curtis is a quintessentially British heritage brand with a legacy in luxury shirting, fine tailoring, and stylish casualwear. With a strong reputation for quality and timeless design, we are proud to dress the modern gentleman and woman with impeccable craftsmanship and style.

The Role

The Digital Merchandiser is responsible for shaping the online shopping experience, ensuring that product presentation, category page sequencing, and on-site merchandising decisions are continuously optimised to maximise conversion, revenue, and customer engagement.

Key Responsibilities

• Visual Merchandising & On-Site Product Presentation
  • The core responsibility of this role is to curate and maintain the visual merchandising of the website, ensuring product display reflects both commercial priorities and brand aesthetic.
  • Own the sequencing and sorting logic of all category and collection pages, ensuring the most commercially relevant and visually compelling products are surfaced to the customer.
  • Execute regular merchandising updates in line with new arrivals, seasonal campaigns, promotional activity, and trade priorities.
  • Collaborate closely with the creative and design teams to ensure product imagery, editorial content, and on-site storytelling are aligned with the brand's visual identity.
  • Manage the setup and presentation of new product launches, ensuring correct attribution, imagery, copy, and categorisation across all relevant pages.
  • Apply best-practice merchandising rules (e.g. pinning hero products, burying low-performers, cross-linking complementary categories) to improve the overall customer journey.
  • Maintain consistency of presentation across device types, ensuring the experience is optimised for both desktop and mobile shoppers.
• Performance Analysis & Data-Led Decision Making
  • This role requires a confident, analytical approach to interpreting product and category performance data, turning insight into action to drive commercial results.
  • Regularly analyse category page performance using Google Analytics and platform-native reporting tools, monitoring key metrics including conversion rate, revenue per session, bounce rate, click-through rate, and sell-through.
  • Build and maintain weekly and monthly merchandising performance reports, presenting findings and recommendations to the e-commerce and buying teams.
  • Identify underperforming products and categories and propose and implement merchandising interventions to improve visibility and conversion.
  • Monitor on-site search data to identify customer intent gaps and inform navigation, taxonomy, and product tagging improvements.
  • Work with the trading team to align merchandising decisions with stock levels, margin targets, and wider commercial objectives.
  • Use cohort and segment-level data to understand how different customer groups interact with category pages, and tailor merchandising accordingly.
• A/B Testing & Continuous Optimisation
  • The Digital Merchandiser is expected to be an active contributor to the A/B testing programme, owning the merchandising hypothesis pipeline and acting as the domain expert for experiments within their remit.
  • Generate and maintain a pipeline of merchandising-focused test hypotheses — covering category page layouts, sort order logic, filter presentation, product ranking, and on-site content — for prioritisation within the broader CRO roadmap.
  • Define clear merchandising objectives and success metrics for each proposed experiment, working with the CRO Lead to ensure test design is statistically sound.
  • Actively monitor live merchandising tests, flagging anomalies or early negative signals and responding quickly where necessary.
  • Review and apply test results within the merchandising function, implementing winning variants and feeding learnings back into the site merchandising strategy.

Skills, Tools & Qualifications

The ideal candidate will bring a combination of analytical capability, commercial awareness, and creative sensibility to the role. The following experience and attributes are essential:

• Proven experience in digital merchandising, e-commerce trading, or a closely related role within a fashion or lifestyle retail brand.
• Hands-on proficiency with Google Analytics (GA4) including funnel analysis, event tracking, and custom reporting; Google Tag Manager experience is advantageous.
• Familiarity with e-commerce platforms such as Shopify, Salesforce Commerce Cloud, Magento, or similar.
• Strong Excel or Google Sheets skills for data manipulation, reporting, and trend analysis.
• An eye for fashion and a strong understanding of D2C brand presentation, with the ability to balance aesthetic decisions with commercial outcomes.
• Excellent attention to detail and strong organisational skills, with the ability to manage multiple workstreams simultaneously.
• A collaborative, proactive communicator who can work effectively across buying, creative, marketing, and technology teams.

Personal Attributes:

• Commercially sharp and results-driven
• Confident decision-maker
• Collaborative and clear communicator
• Detail-oriented with strong prioritisation
• Proactive and ownership-focused
• Comfortable balancing brand and performance

*Please note this role is 4 days on-site and 1-day wfh