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- Tasks: Manage data quality and analytics to drive customer insights and CRM strategy.
- Company: Hawes & Curtis, a heritage British brand blending tradition with modern style.
- Benefits: Creative ownership, impactful role, and opportunity for professional growth.
- Why this job: Shape the future of an iconic brand while enhancing customer experiences.
- Qualifications: Analytical experience, strong communication skills, and proficiency in CRM/CDP platforms.
- Other info: Fast-paced environment with a focus on collaboration and innovation.
The predicted salary is between 28800 - 48000 ÂŁ per year.
Founded on Jermyn Street in 1913, Hawes & Curtis is a heritage British brand known for exceptional quality, timeless style and modern relevance. As the brand evolves, our focus is on balancing our tailoring-led legacy with a confident, contemporary lifestyle proposition — delivering luxury for less through elevated design, craftsmanship and clarity of message across both Men's and Womenswear.
You’ll be joining three well-established and growing fashion brands, responsible for the management of all data quality and data analytics. You’ll be instrumental in delivering true insights into customer behaviour that drive the CRM strategy.
Responsibilities- Customer Data Capture & Quality
- Improve customer data capture across eCommerce and retail channels, ensuring high data quality, strong consent management, and enriched customer profiles.
- Support best practices around data collection, permissions, and customer preference management.
- CRM & Customer Data Analysis
- Analyse transactional and behavioural customer data using the Ometria CDP to identify trends and actionable insights.
- Explore customer behaviours, lifecycle stages, and purchasing patterns to support CRM and marketing strategy.
- Segmentation & Audience Management
- Develop and maintain customer segmentation models to support targeted marketing and personalised communications.
- Build and manage audience selections for CRM campaigns across email and other marketing channels.
- Campaign & CRM Performance Reporting
- Analyse CRM campaign performance and provide clear reporting with optimisation recommendations.
- Identify opportunities to improve engagement, retention, and customer lifetime value.
- eCommerce Trading & Stakeholder Reporting
- Manage weekly eCommerce trading reports for Hawes & Curtis, highlighting key KPIs, trends, and performance drivers.
- Present CRM and customer insights to stakeholders during trading and performance meetings.
- Work closely with marketing, eCommerce, and trading teams to ensure data insights support commercial decision-making.
- Passion to improve customer insights, CRM performance
- A “seek & solve” mentality, continuing to unlock insights that improve customer experience and value
- The ability to tell stories and not simply present data reports
- Previous analytical experience, ideally within the multi-channel retail industry or alternatively from agency or consultancy side looking to move client side
- Experience of using CRM/CDP platforms for selections and analysis (e.g. Ometria)
- Solid skills in Excel, Powerpoint, and web analytics tools e.g. GA4
- Experience of data capture best practices
- Knowledge of database management and segmentation
- Ability to work to deadlines across multiple brands in a fast-paced environment
- Meticulous attention to detail and project management skills
- Excellent communication skills with the ability to present complex data clearly to stakeholders across the business
- Strong relationship building skills with cross-functional team
- Play a key role in shaping the future voice of an iconic British brand
- Work at the intersection of heritage, modernity and commercial growth
- High level of creative ownership and influence
- Opportunity to build a brand platform with longevity and impact
If you are passionate about understanding customer insights and using CRM and eCommerce data to deliver more personalised and effective customer experiences - we would love to hear from you.
Data Analyst in London employer: Hawes and Curtis
Contact Detail:
Hawes and Curtis Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Data Analyst in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their values and how they align with your skills as a Data Analyst. This will help you tailor your responses and show you're genuinely interested.
✨Tip Number 3
Practice your storytelling skills! When discussing your past experiences, focus on how you’ve used data to drive insights and improve customer experiences. Make it relatable and engaging to keep the interviewers hooked.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about joining our team at Hawes & Curtis.
We think you need these skills to ace Data Analyst in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the Data Analyst role. Highlight your analytical experience, especially in multi-channel retail or CRM platforms like Ometria. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to tell us why you're passionate about customer insights and data analytics. Share specific examples of how you've improved CRM performance or customer experiences in the past. Let your personality shine through!
Showcase Your Analytical Skills: In your application, don’t just list your skills—show us how you've used them! Discuss any projects where you analysed customer data or created reports that influenced decision-making. We love seeing real-world applications of your expertise.
Apply Through Our Website: We encourage you to apply directly through our website for the best chance of getting noticed. It’s the easiest way for us to keep track of your application and ensure it reaches the right people. We can’t wait to hear from you!
How to prepare for a job interview at Hawes and Curtis
✨Know Your Data
Make sure you brush up on your data analytics skills before the interview. Familiarise yourself with tools like Ometria and be ready to discuss how you've used data to drive insights in previous roles. This will show that you're not just a number cruncher, but someone who can tell a story with data.
✨Understand the Brand
Dive deep into Hawes & Curtis' history and their current market position. Knowing their heritage and how they balance tradition with modernity will help you connect your answers to their brand values. It’ll also demonstrate your genuine interest in the company.
✨Prepare for Scenario Questions
Expect questions that ask you to solve hypothetical problems or analyse case studies related to customer behaviour. Practise articulating your thought process clearly, as this will showcase your analytical skills and your ability to think on your feet.
✨Showcase Your Communication Skills
Since you'll need to present complex data to stakeholders, practice explaining your past projects in simple terms. Use examples where you successfully communicated insights that led to actionable changes. This will highlight your ability to bridge the gap between data and decision-making.