Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead our digital strategy to boost online growth and customer engagement.
- Company: Join Hawes & Curtis, a heritage brand redefining quality clothing since 1913.
- Benefits: Enjoy a dynamic work environment with opportunities for innovation and growth.
- Why this job: Be at the forefront of e-commerce transformation in a respected brand with a rich history.
- Qualifications: Degree in marketing or business; proven e-commerce growth experience required.
- Other info: Embrace new technologies and drive data-led decisions in a fast-paced setting.
The predicted salary is between 43200 - 72000 £ per year.
Hawes & Curtis was founded by two accomplished outfitters, Ralph Hawes & Freddie Curtis in 1913, whose vision has been to create high quality, exclusive clothing. Over the last two decades, we have redefined the shirt market with innovation, quality and flair. The company has gone from strength to strength, capturing market share and significantly expanding its online presence. It now wants to transform and grow its online presence even more.
The Head of E-commerce and Digital will be responsible for executing a 360-degree strategy to drive our growth online, with an eye on ROAS, CRM, UX, and Conversion. Proven experience is essential with a proven track record of significantly growing a business, such as ours, online.
Key responsibilities:- Owns the end-to-end digital strategy.
- Drives revenue growth, profitability, and customer lifetime value.
- Ownership of demand and customer behaviour forecasting.
- P&L responsibility for Ecommerce, Digital Marketing, and CRM.
- Effective budget allocation and revenue optimisation in a period of high growth.
- Lead on demand forecasting.
- Align digital strategy with customer behaviour, trade and stock.
- Embed an objective data-led, 'customer-first' approach.
- Lead the website / digital roadmap development.
- Lead on performance marketing by overseeing paid media, agencies and marketing spend to drive growth in customer acquisition.
- Fully own lifecycle marketing, segmentation and CRM initiatives to secure customer retention and LTV.
- Work with the wider team to develop an international strategy to grow the business online.
- Manage the localisation of sites to include content, graphics, product merchandising and payment gateways (if necessary).
- Work with the team to champion data-driven decision-making, improve tracking, reporting and insights.
- Embrace new technologies in a quest to improve customer engagement.
- Develop business forecasts and be accountable for all KPI's.
- Manage analytics and data effectively to profile the customer, enhancing the customer experience.
- Work with the Web Development team to further develop and enhance the website.
- Degree in marketing, business or related discipline to the level of Bachelors or higher.
- Demonstrable experience in growing an online e-commerce business.
- Strong expertise in ROAS, CRM, UX, Conversion and implementing a successful business-wide strategy.
- Strong analytical skills, proficient with Google Analytics and other equivalent tools.
- A workable understanding of Artificial Intelligence, the tools available and how it transforms an online business.
- Excellent organisation is essential in this multifaceted role of managing e-commerce sites.
Head of E-commerce and Digital employer: Hawes and Curtis
Contact Detail:
Hawes and Curtis Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of E-commerce and Digital
✨Tip Number 1
Network with professionals in the e-commerce and digital marketing space. Attend industry events, webinars, or local meetups to connect with others who have experience in growing online businesses. This can provide you with valuable insights and potentially lead to referrals.
✨Tip Number 2
Stay updated on the latest trends and technologies in e-commerce. Follow relevant blogs, podcasts, and thought leaders in the industry. This knowledge will not only help you in interviews but also demonstrate your passion for the field.
✨Tip Number 3
Prepare to discuss specific metrics and strategies you've implemented in previous roles that led to significant growth. Be ready to share case studies or examples that highlight your expertise in ROAS, CRM, and conversion optimisation.
✨Tip Number 4
Familiarise yourself with Hawes & Curtis' current online presence and identify areas for improvement. This proactive approach will show your genuine interest in the role and your ability to think critically about their digital strategy.
We think you need these skills to ace Head of E-commerce and Digital
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in e-commerce and digital marketing. Focus on specific achievements related to revenue growth, customer retention, and any successful strategies you've implemented in previous roles.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the role and the company. Discuss how your background aligns with their goals, particularly in driving online growth and enhancing customer engagement through data-driven strategies.
Showcase Relevant Skills: Emphasise your analytical skills and familiarity with tools like Google Analytics. Mention any experience you have with AI technologies and how they can be leveraged to improve e-commerce performance.
Highlight Leadership Experience: Since this is a Head of position, make sure to include examples of your leadership experience. Discuss how you've led teams or projects that resulted in significant business growth, particularly in an online context.
How to prepare for a job interview at Hawes and Curtis
✨Showcase Your E-commerce Expertise
Be prepared to discuss your previous experience in growing an online business. Highlight specific strategies you've implemented that led to increased revenue and customer engagement, particularly focusing on ROAS, CRM, and conversion rates.
✨Demonstrate Analytical Skills
Since the role requires strong analytical skills, come equipped with examples of how you've used data to drive decisions. Familiarise yourself with Google Analytics and be ready to explain how you've leveraged insights to optimise performance.
✨Align with Their Vision
Research Hawes & Curtis and understand their brand values and market position. Be ready to articulate how your vision for e-commerce aligns with their goals, especially regarding customer behaviour and digital strategy.
✨Embrace New Technologies
Discuss your understanding of emerging technologies, particularly AI, and how they can enhance customer engagement. Share any experiences where you've successfully integrated new tools into your e-commerce strategy.
