Hawes & Curtis is a quintessentially British heritage brand with a legacy in luxury shirting, fine tailoring, and stylish casualwear. With a strong reputation for quality and timeless design, we are proud to dress the modern gentleman and woman with impeccable craftsmanship and style.
The Role
Hawes & Curtis is looking for an experienced and commercially minded Head of Content to lead our 360° marketing calendar and bring together our product, brand and commercial priorities across every customer channel. You will own and manage the Hawes & Curtis 360° campaign calendar, ensuring we have one clear and coordinated plan across all channels.
This is a central role within the business, working closely with Buying, Merchandising, Creative, E-commerce, Retail, CRM, Performance Marketing and PR.
Key Responsibilities
- Own the annual marketing calendar and detailed rolling campaign plan
- Develop 360° campaigns across digital, social, CRM, paid media, website, retail and PR
- Work with Buying to understand new ranges, hero products, trends and product USPs
- Work with Merchandising to understand buys, intake, stock, trading performance and commercial opportunities
- Turn product and trading priorities into compelling customer-facing campaigns
- Create clear campaign and content briefs for the Creative team
- Coordinate campaign launches across E-commerce, Retail, CRM, Performance and Social
- Ensure campaigns balance brand building with commercial performance
- React quickly to trading opportunities and changing business prioritiesReview campaign performance and use insight to improve future activity
- Lead the content and social function and help develop a stronger always-on content strategy
About You
- Has strong experience in fashion, retail, lifestyle or a product-led consumer brand
- Has experience managing integrated 360° marketing campaigns
- Understands both brand and commercial marketing
- Is comfortable working closely with Buying and Merchandising
- Has strong knowledge of digital, social, CRM and performance marketing
- Is highly organised and able to manage multiple campaigns and stakeholders
- Has excellent creative judgement and understands how to turn product into compelling customer stories
- Is commercially driven and comfortable using trading and performance data to make decisions
- Can lead teams and bring different departments together around one clear marketing plan
The Opportunity
This is an opportunity to play a key role in shaping the next stage of Hawes & Curtis.
We are looking for someone who can connect product, commercial insight, content and creative, creating a clear marketing rhythm that strengthens the Hawes & Curtis brand while driving profitable growth.
If you have experience building and delivering integrated campaigns for a fashion or retail brand, we’d love to hear from you.
*Please note this role is based 4 days on‑site with 1 day wfh
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Head of Content employer: Hawes and Curtis
Hawes and Curtis is an exceptional employer located in the vibrant Greater London area, offering a dynamic work culture that fosters collaboration and innovation. Employees benefit from a hybrid work schedule, allowing for a balanced professional and personal life, while also enjoying opportunities for growth and development within the company. With a focus on analytical insights and stock coordination, this role not only maximises sales potential but also empowers team members to make impactful contributions to the business.
