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- Tasks: Manage data quality and analytics to drive customer insights and CRM strategy.
- Company: Hawes & Curtis, a heritage British brand blending tradition with modern style.
- Benefits: Creative ownership, impactful role, and opportunity for professional growth.
- Why this job: Shape the future of an iconic brand while enhancing customer experiences.
- Qualifications: Analytical experience, strong communication skills, and proficiency in CRM/CDP platforms.
- Other info: Fast-paced environment with a focus on collaboration and innovation.
The predicted salary is between 30000 - 40000 ÂŁ per year.
Founded on Jermyn Street in 1913, Hawes & Curtis is a heritage British brand known for exceptional quality, timeless style and modern relevance. As the brand evolves, our focus is on balancing our tailoring-led legacy with a confident, contemporary lifestyle proposition — delivering luxury for less through elevated design, craftsmanship and clarity of message across both Men's and Womenswear.
You’ll be joining three well-established and growing fashion brands, responsible for the management of all data quality and data analytics. You’ll be instrumental in delivering true insights into customer behaviour that drive the CRM strategy.
Responsibilities- Customer Data Capture & Quality
- Improve customer data capture across eCommerce and retail channels, ensuring high data quality, strong consent management, and enriched customer profiles.
- Support best practices around data collection, permissions, and customer preference management.
- CRM & Customer Data Analysis
- Analyse transactional and behavioural customer data using the Ometria CDP to identify trends and actionable insights.
- Explore customer behaviours, lifecycle stages, and purchasing patterns to support CRM and marketing strategy.
- Segmentation & Audience Management
- Develop and maintain customer segmentation models to support targeted marketing and personalised communications.
- Build and manage audience selections for CRM campaigns across email and other marketing channels.
- Campaign & CRM Performance Reporting
- Analyse CRM campaign performance and provide clear reporting with optimisation recommendations.
- Identify opportunities to improve engagement, retention, and customer lifetime value.
- eCommerce Trading & Stakeholder Reporting
- Manage weekly eCommerce trading reports for Hawes & Curtis, highlighting key KPIs, trends, and performance drivers.
- Present CRM and customer insights to stakeholders during trading and performance meetings.
- Work closely with marketing, eCommerce, and trading teams to ensure data insights support commercial decision-making.
- Passion to improve customer insights, CRM performance
- A “seek & solve” mentality, continuing to unlock insights that improve customer experience and value
- The ability to tell stories and not simply present data reports
- Previous analytical experience, ideally within the multi-channel retail industry or alternatively from agency or consultancy side looking to move client side
- Experience of using CRM/CDP platforms for selections and analysis (e.g. Ometria)
- Solid skills in Excel, Powerpoint, and web analytics tools e.g. GA4
- Experience of data capture best practices
- Knowledge of database management and segmentation
- Ability to work to deadlines across multiple brands in a fast-paced environment
- Meticulous attention to detail and project management skills
- Excellent communication skills with the ability to present complex data clearly to stakeholders across the business
- Strong relationship building skills with cross-functional team
- Play a key role in shaping the future voice of an iconic British brand
- Work at the intersection of heritage, modernity and commercial growth
- High level of creative ownership and influence
- Opportunity to build a brand platform with longevity and impact
If you are passionate about understanding customer insights and using CRM and eCommerce data to deliver more personalised and effective customer experiences - we would love to hear from you.
Data Analyst employer: Hawes and Curtis
Contact Detail:
Hawes and Curtis Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Data Analyst
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that Data Analyst role.
✨Tip Number 2
Prepare for interviews by practising common questions and showcasing your analytical skills. We recommend using real data examples to demonstrate how you’ve solved problems in the past. Show them you’re the perfect fit for their CRM strategy!
✨Tip Number 3
Don’t forget to follow up after interviews! A quick thank-you email can go a long way. It shows your enthusiasm for the role and keeps you fresh in their minds. We love seeing candidates who are proactive!
✨Tip Number 4
Apply directly through our website! It’s the best way to ensure your application gets seen. Plus, we’re always on the lookout for passionate individuals who want to make an impact in customer insights and CRM performance.
We think you need these skills to ace Data Analyst
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the Data Analyst role. Highlight your analytical experience, especially in multi-channel retail or CRM/CDP platforms like Ometria. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to tell us why you're passionate about customer insights and data analytics. Share specific examples of how you've improved CRM performance or customer experiences in the past. Let your personality shine through!
Showcase Your Analytical Skills: In your application, don’t just list your skills—demonstrate them! Use metrics and results from previous roles to show how you've used data to drive decisions. We love seeing how you can turn numbers into stories that impact business outcomes.
Apply Through Our Website: We encourage you to apply directly through our website for the best chance of getting noticed. It’s the easiest way for us to keep track of your application and ensure it reaches the right people. Plus, we can't wait to see what you bring to the table!
How to prepare for a job interview at Hawes and Curtis
✨Know Your Data
Make sure you brush up on your data analytics skills before the interview. Familiarise yourself with tools like Ometria and be ready to discuss how you've used data to drive insights in previous roles. Being able to talk about specific examples will show your passion for improving customer insights.
✨Understand the Brand
Dive deep into Hawes & Curtis' history and their current market position. Understand their focus on balancing heritage with modernity. This knowledge will help you tailor your answers and demonstrate that you're genuinely interested in contributing to their brand evolution.
✨Prepare for Scenario Questions
Expect questions that ask you to solve hypothetical problems related to customer data and CRM strategies. Think about how you would approach improving data quality or enhancing customer segmentation. Practising these scenarios can help you articulate your thought process clearly during the interview.
✨Showcase Your Communication Skills
Since you'll need to present complex data to stakeholders, practice explaining your past projects in a simple, engaging way. Use storytelling techniques to make your data insights relatable. This will highlight your ability to communicate effectively across different teams.