At a Glance
- Tasks: Analyse customer data to drive insights and improve CRM strategies.
- Company: Join Hawes & Curtis, a heritage British brand with a modern twist.
- Benefits: Creative ownership, impactful work, and a chance to shape a renowned brand.
- Other info: Fast-paced role with opportunities for growth and collaboration across teams.
- Why this job: Be at the forefront of customer insights in a dynamic fashion environment.
- Qualifications: Analytical skills, experience with CRM platforms, and a passion for customer behaviour.
The predicted salary is between 30000 - 40000 £ per year.
Founded on Jermyn Street in 1913, Hawes & Curtis is a heritage British brand known for exceptional quality, timeless style and modern relevance. As the brand evolves, our focus is on balancing our tailoring-led legacy with a confident, contemporary lifestyle proposition — delivering luxury for less through elevated design, craftsmanship and clarity of message across both Men's and Womenswear.
You’ll be joining three well-established and growing fashion brands, responsible for the management of all data quality and data analytics. You’ll be instrumental in delivering true insights into customer behaviour that drive the CRM strategy.
Responsibilities
- Customer Data Capture & Quality
- Improve customer data capture across eCommerce and retail channels, ensuring high data quality, strong consent management, and enriched customer profiles.
- Support best practices around data collection, permissions, and customer preference management.
- CRM & Customer Data Analysis
- Analyse transactional and behavioural customer data using the Ometria CDP to identify trends and actionable insights.
- Explore customer behaviours, lifecycle stages, and purchasing patterns to support CRM and marketing strategy.
- Segmentation & Audience Management
- Develop and maintain customer segmentation models to support targeted marketing and personalised communications.
- Build and manage audience selections for CRM campaigns across email and other marketing channels.
- Campaign & CRM Performance Reporting
- Analyse CRM campaign performance and provide clear reporting with optimisation recommendations.
- Identify opportunities to improve engagement, retention, and customer lifetime value.
- eCommerce Trading & Stakeholder Reporting
- Manage weekly eCommerce trading reports for Hawes & Curtis, highlighting key KPIs, trends, and performance drivers.
- Present CRM and customer insights to stakeholders during trading and performance meetings.
- Work closely with marketing, eCommerce, and trading teams to ensure data insights support commercial decision-making.
What we’re looking for
- Passion to improve customer insights, CRM performance
- A “seek & solve” mentality, continuing to unlock insights that improve customer experience and value
- The ability to tell stories and not simply present data reports
- Previous analytical experience, ideally within the multi-channel retail industry or alternatively from agency or consultancy side looking to move client side
- Experience of using CRM/CDP platforms for selections and analysis (e.g. Ometria)
- Solid skills in Excel, Powerpoint, and web analytics tools e.g. GA4
- Experience of data capture best practices
- Knowledge of database management and segmentation
- Ability to work to deadlines across multiple brands in a fast-paced environment
- Meticulous attention to detail and project management skills
- Excellent communication skills with the ability to present complex data clearly to stakeholders across the business
- Strong relationship building skills with cross-functional team
Why Join Hawes & Curtis?
- Play a key role in shaping the future voice of an iconic British brand
- Work at the intersection of heritage, modernity and commercial growth
- High level of creative ownership and influence
- Opportunity to build a brand platform with longevity and impact
If you are passionate about understanding customer insights and using CRM and eCommerce data to deliver more personalised and effective customer experiences - we would love to hear from you.
Customer Insights Analyst employer: Hawes and Curtis
Hawes and Curtis is an exceptional employer located in the vibrant Greater London area, offering a dynamic work culture that fosters collaboration and innovation. Employees benefit from a hybrid work schedule, allowing for a balanced professional and personal life, while also enjoying opportunities for growth and development within the company. With a focus on analytical insights and stock coordination, this role not only maximises sales potential but also empowers team members to make impactful contributions to the business.
StudySmarter Expert Advice🤫
We think this is how you could land Customer Insights Analyst
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their values and how they align with your skills. This will help you tailor your responses and show that you're genuinely interested in being part of the team.
✨Tip Number 3
Practice your storytelling skills! When discussing your experience, focus on how you've used data to drive insights and improve customer experiences. Make it relatable and engaging – remember, it's all about making a connection.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and eager to join our team at Hawes & Curtis.
We think you need these skills to ace Customer Insights Analyst
Some tips for your application 🫡
Show Your Passion:Let us see your enthusiasm for customer insights and CRM performance right from the start. Use your application to tell a story about why you love data and how it can improve customer experiences.
Tailor Your CV:Make sure your CV reflects the skills and experiences that match the job description. Highlight any analytical experience, especially in multi-channel retail or with CRM/CDP platforms like Ometria.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain how your previous roles have prepared you for this position. Be specific about your achievements and how they relate to the responsibilities listed in the job description.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Hawes and Curtis
✨Know Your Data
Before the interview, brush up on your knowledge of customer data analytics and CRM systems, especially Ometria. Be ready to discuss how you've used data to drive insights in previous roles, as this will show your understanding of the responsibilities outlined in the job description.
✨Showcase Your Storytelling Skills
Prepare examples of how you've transformed complex data into compelling narratives. This role requires not just presenting data but telling a story with it. Think about times when your insights led to actionable changes and be ready to share those experiences.
✨Understand the Brand
Familiarise yourself with Hawes & Curtis and their brand ethos. Knowing their heritage and how they balance tradition with modernity will help you align your answers with their values during the interview. It shows genuine interest and preparation.
✨Prepare for Stakeholder Engagement
Since you'll be presenting insights to stakeholders, practice how you would communicate complex information clearly and effectively. Think about how you can engage different audiences and tailor your communication style to suit various stakeholders.
