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- Tasks: Lead CRO strategy and UX design to enhance our e-commerce platform.
- Company: Join a prestigious formalwear heritage brand with a rich history.
- Benefits: Enjoy flexible working options and a creative, collaborative environment.
- Why this job: Make a real impact on user experience and conversion rates while working with diverse teams.
- Qualifications: Experience in CRO or UX roles, strong communication skills, and knowledge of relevant tools required.
- Other info: Opportunity to work with cutting-edge technology and innovative design practices.
The predicted salary is between 36000 - 60000 £ per year.
Reporting directly to the Head of Brand and Chief Digital Officer, you will be responsible for implementing CRO strategy collaborating with stakeholders to drive experimentation and improvements online on our e-commerce platform. We are looking for a talented and highly motivated CRO/UX Lead to prioritize, manage, execute and optimize conversion paths. This is an opportunity to work for an in-house formalwear heritage brand.
Responsibilities:
- Conversion Rate Optimisation
- Lead CRO strategy across key website areas including checkout, PLPs, PDPs, site search, and merchandising.
- Design and manage a structured experimentation roadmap using A/B and multivariate testing to validate hypotheses and maximise ROI.
- Monitor the performance and effectiveness of testing campaigns, making data-driven recommendations.
- Provide in-depth KPI-focused analysis and actionable insights to support business objectives.
- User Experience (UX) Design
- Lead UX design across all digital touchpoints, ensuring customer-centric, intuitive, and brand-consistent experiences.
- Produce wireframes, user flows, interactive prototypes, and annotated documentation using tools like Figma.
- Define and maintain a scalable digital design language and UX standards aligned with the brand identity.
- Identify pain points and optimise the end-to-end user journey to reduce friction and improve engagement.
- Cross-Functional Collaboration
- Work closely with front-end and back-end development teams to ensure seamless implementation of CRO and UX initiatives.
- Partner with stakeholders across Creative, Ecommerce, Brand, and Technical teams to align digital strategies with commercial goals.
- Present testing insights and design rationale clearly to both technical and non-technical stakeholders at all levels.
Qualifications / skillset:
- Experience in a similar Conversion Rate Optimisation role and/or UX focused role.
- Pragmatic self-starter with the ability to manage multiple stakeholders across Creative, Ecommerce, Technical Development and Senior Management.
- Solid understanding of CRO, digital marketing & data analysis.
- Excellent written and verbal communication skills.
- Extensive knowledge of GA4, A/B testing platforms such as AB Tasty, Optimizely etc and other platforms such as Hotjar, ContenSquare.
- Working knowledge of JavaScript/ HTML/ CSS.
- Experience creating wireframes, flows, and prototypes using tools such as Figma, Adobe XD, or Sketch.
- Passion for elegant design, conversion efficiency, and delivering measurable results.
CRO/UX Lead employer: Hawes and Curtis
Contact Detail:
Hawes and Curtis Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRO/UX Lead
✨Tip Number 1
Familiarise yourself with the latest trends in CRO and UX design. Follow industry leaders on social media, read relevant blogs, and participate in webinars to stay updated. This knowledge will help you speak confidently about your insights during interviews.
✨Tip Number 2
Build a portfolio showcasing your previous work in CRO and UX. Include case studies that highlight your problem-solving skills and the impact of your designs on conversion rates. A strong portfolio can set you apart from other candidates.
✨Tip Number 3
Network with professionals in the e-commerce and digital marketing space. Attend industry events or join online communities where you can connect with others who share your interests. Networking can lead to valuable referrals and insights about job openings.
✨Tip Number 4
Prepare to discuss specific metrics and results from your past projects during interviews. Be ready to explain how your strategies improved conversion rates or user experience. Quantifying your achievements will demonstrate your effectiveness in the role.
We think you need these skills to ace CRO/UX Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in Conversion Rate Optimisation and UX design. Use specific examples that demonstrate your ability to manage multiple stakeholders and deliver measurable results.
Craft a Compelling Cover Letter: In your cover letter, express your passion for elegant design and conversion efficiency. Mention your familiarity with tools like GA4, A/B testing platforms, and your experience in creating wireframes and prototypes.
Showcase Your Skills: Include a portfolio or links to previous projects that showcase your CRO and UX work. Highlight any successful experiments or designs that improved user engagement and conversion rates.
Prepare for Interviews: Be ready to discuss your approach to CRO strategy and UX design. Prepare to present your testing insights and design rationale clearly, as you may need to communicate effectively with both technical and non-technical stakeholders.
How to prepare for a job interview at Hawes and Curtis
✨Showcase Your CRO Knowledge
Be prepared to discuss your experience with Conversion Rate Optimisation. Highlight specific projects where you implemented A/B testing or multivariate testing, and share the results you achieved. This will demonstrate your practical understanding of CRO strategies.
✨Demonstrate UX Design Skills
Bring examples of your UX design work, such as wireframes or prototypes created in Figma or Adobe XD. Be ready to explain your design process and how you ensure a customer-centric approach in your projects.
✨Prepare for Data-Driven Discussions
Since the role involves making data-driven recommendations, brush up on your analytical skills. Be ready to discuss how you've used tools like GA4 or Hotjar to monitor performance and derive actionable insights from data.
✨Emphasise Cross-Functional Collaboration
This position requires working closely with various teams. Prepare examples of how you've successfully collaborated with stakeholders from different departments, such as Creative or Technical teams, to align strategies and achieve common goals.
