At a Glance
- Tasks: Drive online revenue and optimise customer journeys for a luxury fashion brand.
- Company: Hawes & Curtis, a British heritage brand known for quality and style.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on innovation and performance.
- Why this job: Join a dynamic team and shape the future of ecommerce in fashion.
- Qualifications: 5+ years in ecommerce with strong analytical and trading skills.
The predicted salary is between 50000 - 60000 € per year.
About Us
Hawes & Curtis is a quintessentially British heritage brand with a legacy in luxury shirting, fine tailoring, and stylish casualwear. With a strong reputation for quality and timeless design, we are proud to dress the modern gentleman and woman with impeccable craftsmanship and style.
The Role
The Ecommerce Manager will own the day-to-day trading, onsite execution, and performance optimisation of the Hawes & Curtis website across all markets, working closely with the Ecommerce Lead to deliver the ecommerce strategy. They will be responsible for driving online revenue, improving conversion, and delivering best-in-class customer journeys, while supporting brand positioning and long-term growth. This is a commercially focused, hands-on role requiring strong analytical capability, trading instinct, and close cross-functional leadership support.
Key Responsibilities:
- Trading Growth & Revenue
- Own daily, weekly, and monthly online trading performance across all markets (UK, US, International)
- Support with seasonal, promotional, and campaign trading plans in line with business objectives
- Maximise revenue through effective product placement, merchandising, and promotional strategy
- Partner with Creative and Performance marketing team members to support key moments (Black Friday, Sale, New Season, Category Launches)
- On-site Merchandising & UX
- Own homepage, PLPs, PDPs, navigation, and campaign landing pages
- Deliver best-in-class product storytelling and category journeys onsite
- Optimise customer pathways from acquisition to conversion
- Ensure priority categories (shirts, tailoring, casualwear, footwear, accessories and womenswear) are consistently supported
- Conversion & Performance Optimisation
- Work with CRO and UX lead to drive roadmap: A/B testing, UX improvements, funnel optimisation
- Improve CVR, AOV, and bounce rate through continuous iteration
- Use analytics tools (GA4, heatmaps, dashboards, available customer and product data) to identify opportunities
- Translate insight into actionable trading improvements
- Stock, Range & Availability Management
- Work closely with Merchandising and Supply Chain to manage stock health
- Identify risks: fragmentation, overstock, availability gaps
- Support full-price sell-through and margin protection
- Ensure availability supports campaign and marketing plans
- International & Multi-Market Management
- Manage localisation across key markets (pricing, promotions, content)
- Support US growth and international expansion
- Ensure duties, taxes, delivery messaging and UX are clear and optimised
- Adapt and execute the global trading plan to reflect local market needs, within agreed commercial guardrails
- Cross-Functional Leadership
- Act as a key day-to-day partner to Marketing, Creative, CRM and Performance teams, ensuring trading priorities are clearly briefed and executed
- Support campaign planning and execution
- Champion a test-and-learn, data-led culture
- Platform & technology
- Support the Shopify migration and platform roadmap
- Partner with agencies and tech providers
- Contribute recommendations on tools and automation to improve trading efficiency
- Support automation and AI adoption where relevant
Essentials:
- 5+ years’ experience in Ecommerce / Digital Trading (fashion or lifestyle preferred)
- Proven track record of delivering online revenue growth
- Strong commercial and analytical mindset
- Experience managing onsite merchandising and promotions
- Advanced understanding of CRO and UX principles
- Comfortable working in fast-paced, performance-driven environments
Desirables:
- Experience in international ecommerce (USA, AUS, ROW)
- Shopify expertise
- Experience in premium or heritage brands
- Exposure to CRM and lifecycle marketing
- Understanding of paid media and attribution
Personal Attributes:
- Commercially sharp and results-driven
- Confident decision-maker
- Collaborative and clear communicator
- Detail-oriented with strong prioritisation
- Proactive and ownership-focused
- Comfortable balancing brand and performance
*Please note this role is 4 days on-site with 1 day wfh
Ecommerce Manager in City of London employer: Hawes and Curtis
Hawes & Curtis is an exceptional employer that values its employees by fostering a collaborative and innovative work culture, particularly for the Ecommerce Manager role. With a focus on professional growth and development, employees benefit from hands-on experience in a dynamic environment, while enjoying the unique advantage of working for a prestigious British heritage brand known for its commitment to quality and style. The company also promotes a healthy work-life balance with a flexible working arrangement, making it an attractive place for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Ecommerce Manager in City of London
✨Tip Number 1
Network like a pro! Reach out to people in the ecommerce space, especially those who work at Hawes & Curtis or similar brands. A friendly chat can open doors and give you insider info that could help you stand out.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies showcasing your past successes in ecommerce. Highlight how you've driven online revenue and improved customer journeys – this will make you memorable!
✨Tip Number 3
Be ready for the interview! Research Hawes & Curtis thoroughly and come armed with ideas on how you can contribute to their ecommerce strategy. Show them you're not just a fit for the role, but a perfect match for their brand.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in being part of the team at Hawes & Curtis.
We think you need these skills to ace Ecommerce Manager in City of London
Some tips for your application 🫡
Show Your Passion for Ecommerce:When writing your application, let your enthusiasm for ecommerce shine through! We want to see how your experience aligns with our brand and the role. Share specific examples of how you've driven online revenue or improved customer journeys in your previous roles.
Tailor Your CV and Cover Letter:Make sure to customise your CV and cover letter for the Ecommerce Manager position. Highlight relevant skills and experiences that match the job description. We love seeing candidates who take the time to connect their background with what we’re looking for!
Be Data-Driven:Since this role requires strong analytical skills, don’t shy away from showcasing your data-driven achievements. Use numbers and metrics to illustrate your successes in improving conversion rates or optimising performance. We appreciate a candidate who can back up their claims with solid evidence!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on being part of the Hawes & Curtis family!
How to prepare for a job interview at Hawes and Curtis
✨Know Your Numbers
As an Ecommerce Manager, you'll need to demonstrate your analytical skills. Brush up on key metrics like conversion rates, average order value, and bounce rates. Be ready to discuss how you've used data to drive revenue growth in previous roles.
✨Showcase Your Merchandising Skills
Prepare examples of how you've successfully managed onsite merchandising and promotions. Think about specific campaigns or product placements that led to increased sales. This will show your understanding of effective product storytelling and category journeys.
✨Understand the Brand
Familiarise yourself with Hawes & Curtis' heritage and product offerings. Be prepared to discuss how you can align your ecommerce strategies with their brand positioning. Showing that you understand their market and customer base will set you apart.
✨Collaboration is Key
This role requires cross-functional leadership, so be ready to talk about your experience working with marketing, creative, and performance teams. Share examples of how you've successfully collaborated to achieve common goals, especially in fast-paced environments.
