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- Tasks: Manage affiliate marketing programs and drive revenue growth for top fashion brands.
- Company: Join Hawes & Curtis, a leading name in fashion, alongside Ghost Fashion and Finery London.
- Benefits: Enjoy a diverse work environment, competitive pay, and career growth opportunities.
- Why this job: Be part of a dynamic team that values creativity and innovation in the fashion industry.
- Qualifications: 3 years of affiliate marketing experience, preferably in fashion or beauty, with strong analytical skills.
- Other info: Flexible working environment with a focus on learning and development.
The predicted salary is between 36000 - 60000 £ per year.
As the Affiliate Marketing Manager, you will report to the Head of Ecommerce & Digital for Hawes & Curtis driving revenue growth across the affiliate marketing programs for Hawes & Curtis, Ghost Fashion and Finery London.
Main responsibilities:
- Responsible for the maintenance of the Hawes & Curtis, Ghost and Finery global affiliate programs including commission scheduling with affiliates and affiliate recruitment.
- Work closely to align affiliate activity with trading requirements, working closely with Trading teams to drive critical traffic and revenue growth.
- Responsible for collating global exposure plans for the key business moments to drive sales growth.
- Support the Head of Ecommerce in curating the affiliate strategy for Hawes & Curtis. Assist the Chief Digital Officer of Ghost and Finery with their affiliate strategy. Overseeing relationships and programs across an array of retained partners.
- Weekly, monthly and quarterly analysis of affiliate KPIs – measuring these against suitable and agreed KPI’s and suggesting ways to improve and optimise.
- Responsible for the management of the Hawes & Curtis Display Marketing partner, optimising the channel based on changing business KPI’s. Create a Display Marketing program for Ghost and Finery.
- Ad-hoc influencer, VIP and press sample management as and when needed, supporting the Brand Marketing team.
- Ad-hoc assistance on influencer and PR events.
- Responsible for the maintenance of the affiliate marketing calendar.
- Responsible for updating creatives in affiliate network and sending creative to display and PR agencies as needed.
Skills and experience:
- 3 years of affiliate marketing experience, ideally from a premium brand within fashion/beauty/interiors, and we particularly welcome candidates from affiliate networks also (e.g. Partnerwise, Rakuten etc.) who have worked across a premium brand within fashion/beauty/interiors.
- Expert level use of affiliate marketing platforms such as AWIN, Rakuten, Parterwise etc.
- Excellent understanding of types of affiliate partners (e.g. Cashback, Corporate Benefits, Subnetworks etc.) and tools (e.g. CPA, tenancy etc.) globally, with particular emphasis on UK, USA, Germany and Australia.
- Numerical and analytical skills.
- Proficient use of excel and PowerPoint are essential.
- Excellent organisational skills, working well under pressure.
- Flexible in adapting to fast-changing business priorities.
- Confident communication skills with external and internal stakeholders.
- An enthusiasm to learn new skills and a team player.
We offer a diverse working environment where our colleagues are valued and respected, competitive pay and opportunities for career growth within a strong and dynamic business. We are an Equal Opportunities employer.
Affiliate Marketing Manager employer: Hawes and Curtis
Contact Detail:
Hawes and Curtis Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Affiliate Marketing Manager
✨Tip Number 1
Familiarise yourself with the affiliate marketing platforms mentioned in the job description, such as AWIN and Rakuten. Having hands-on experience or even a solid understanding of these tools will give you an edge during discussions.
✨Tip Number 2
Network with professionals in the fashion and beauty affiliate marketing space. Attend industry events or join relevant online communities to connect with potential colleagues or mentors who can provide insights into the role and company culture.
✨Tip Number 3
Prepare to discuss your analytical skills in detail. Be ready to share examples of how you've used data to drive decisions in previous roles, especially in relation to KPIs and revenue growth, as this is a key aspect of the position.
✨Tip Number 4
Showcase your organisational skills by preparing a mock affiliate marketing calendar. This will demonstrate your ability to manage multiple campaigns and deadlines effectively, which is crucial for the role.
We think you need these skills to ace Affiliate Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in affiliate marketing, especially within the fashion or beauty sectors. Use specific examples of past achievements and metrics to demonstrate your impact.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for affiliate marketing and your understanding of the industry. Mention your familiarity with platforms like AWIN and Rakuten, and how your skills align with the responsibilities outlined in the job description.
Highlight Analytical Skills: Since the role requires numerical and analytical skills, provide examples of how you've used data to drive decisions in previous roles. This could include discussing KPIs you've managed or campaigns you've optimised based on analytics.
Showcase Communication Skills: In your application, emphasise your communication skills by mentioning experiences where you successfully collaborated with internal teams or external partners. This will demonstrate your ability to manage relationships effectively.
How to prepare for a job interview at Hawes and Curtis
✨Showcase Your Affiliate Marketing Experience
Be prepared to discuss your previous experience in affiliate marketing, especially if you've worked with premium brands in fashion or beauty. Highlight specific campaigns you've managed and the results achieved, as this will demonstrate your capability to drive revenue growth.
✨Familiarise Yourself with Key Platforms
Make sure you know the ins and outs of affiliate marketing platforms like AWIN and Rakuten. Being able to speak confidently about these tools and how you've used them in past roles will show that you're well-equipped for the job.
✨Understand the Market Landscape
Research the types of affiliate partners relevant to the role, such as cashback sites and corporate benefits. Understanding the market landscape, particularly in the UK, USA, Germany, and Australia, will help you answer questions more effectively and demonstrate your industry knowledge.
✨Prepare for Analytical Questions
Since the role involves analysing KPIs and suggesting improvements, be ready to discuss your numerical and analytical skills. Bring examples of how you've used data to optimise affiliate programmes in the past, as this will highlight your problem-solving abilities.
