Brand Marketing Manager
Location: Aberdeen or Central Belt (Hybrid with Scottish site travel)
Package: Highly competitive salary + performance bonus + company car + comprehensive benefits
bout the Role
As one of Scotland’s leading family-run motor groups, John Clark Motor Group represents premier marques including Jaguar Land Rover, BMW, MINI, Audi, and Volvo across 60 + Businesses.
We are looking for a commercially driven Brand Marketing Manager to lead our Brand Marketing Executives and bridge the gap between our dealerships, manufacturer partners, and central marketing specialists.
Sitting at the operational core of the group, you will deliver measurable sales and aftersales campaigns that drive showroom appointments, boost workshop footfall, and deliver tangible commercial ROI.
Key Responsibilities
- Manage, mentor, and allocate workloads across a team of Brand Marketing Executives to ensure high-quality delivery across all sites.
- Partner with Heads of Business and General Sales Managers to build proactive quarterly and annual marketing plans tailored to site targets.
- Monitor Cost Per Lead (CPL), showroom appointment conversion, and campaign ROI to support our group conversion target of 20%+.
- Drive marketing strategy across our dealership network—with key ongoing focus on our Pentland JLR division—maximising co-op funding while ensuring 100% brand CI and FCA compliance.
- Work closely with central Digital, CRM, and Creative teams to execute integrated, multi-channel campaigns.
- Lead the delivery of group customer and charity events, including executive projects for the Chairman and Managing Director.
What We Are Looking For
- Proven marketing management experience within a franchised automotive group, multi-site retail, or an integrated agency managing automotive accounts.
- Demonstrated track record of leading and developing a marketing team.
- Strong commercial acumen—confident analysing conversion data, managing budgets, and defending marketing ROI.
- Working knowledge of manufacturer CI guidelines and FCA advertising standards.
- Full UK driving licence with flexibility for dealership visits across Scotland.
Why Join Us?
- Competitive basic salary + performance bonus
- Company car or preferential group vehicle scheme
- Contributory pension, life assurance, and employee assistance programme
- Generous staff discounts on vehicle purchases, servicing, parts, and MOTs
- Structured career progression and leadership development pathways
- Hybrid working model
Management - Brand Marketing Manager in Newbridge employer: Hawco & Sons Ltd
At John Clark Dundee, we pride ourselves on being an exceptional employer that values the craftsmanship and dedication of our Spray Painters. With a competitive pay structure, uncapped bonuses, and a commitment to employee development through award-winning training, we foster a supportive work culture that encourages growth and excellence in the automotive industry. Located in a state-of-the-art facility, our team enjoys preferential rates on vehicle services, generous holiday allowances, and a range of benefits designed to enhance both professional and personal well-being.
