Performance Creative Strategist - Hertfordshire, HP2 4YL

h2 Performance Creative Strategist - Hertfordshire, HP2 4YL /h2 p b Performance Creative Strategist /b /p p b Hemel Hempstead (Hybrid 3 days/week in office) /b /p p b Annual salary + bonus and benefits /b /p br / p Are you a creative strategist who loves turning data into great ideas? Were looking for a Performance Creative Strategist to join our new Marketing Operations team and shape how Haven scales our paid digital creative. Youll drive the testing, the thinking, and the learning working across channels including Meta, Google, TikTok, and beyond to build paid creative that enables us to quickly scale effective ideas and retire underperforming ones. If youre commercially minded, curious about what works, and ready to bridge the gap between creative excellence and performance results, lets talk. /p br / p b What you will be doing: /b /p p - b Testing and strategy /b Driving testing for paid creative across Meta, Google, TikTok, and other platforms, developing structured hypotheses around messaging, format, visuals, and audience relevance /p p - b Creative briefing and Production /b Working closely with internal and external teams to translate ideas into practical, scalable assets. Define workflows and prompts for AI tools to ensure reliable outputs /p p - b Performance analysis /b - Reviewing paid creative performance regularly, analysing results to identify whats working and what isnt, then building a test-and-learn rhythm rather than reactive changes /p p - b Learning and scaling /b - Identifying winning creative patterns and scaling them faster, retiring underperforming work quickly, and capturing learnings so theyre reused rather than rediscovered /p br / p b What wed like you to bring: /b /p p - b Performance creative strategy /b - Strong experience in performance creative strategy, paid social creative, growth creative, or performance marketing environments, with a solid understanding of paid creative across Meta, Google, TikTok, and other auction-based channels /p p - b Creative hypothesis and testing /b - Proven ability to develop creative hypotheses, testing plans, and structured learning agendas, with a test-and-learn mindset rather than reactive approaches /p p - b Data interpretation /b - Ability to interpret performance data and turn insights into better creative direction, identifying whats working, what isnt, and what should change next /p p - b Briefing and communication /b - Strong briefing and communication skills, with confidence articulating creative rationale and working across media, brand, design, and production teams /p p - b AI and automation /b - Experience working with AI tools and in highly automated environments, plus familiarity with high-volume consumer sectors (travel, hospitality, leisure, retail) would be valuable /p br / p b Whats In It For You? br / /b - Holiday Buy Scheme br / - Annual bonus br / - Generous discounts on both Haven and Warner Hotels holiday for you, family and friends br / - Comprehensive wellbeing support br / - Exclusive discounts with corporate partners br / - Exciting career pathways, including Learning and Development opportunities such as Apprenticeships and Degrees b br / /b - Enhanced family friendly policies and pay (eligibility criteria applied) b br / /b /p p b br / Who are we? /b br / Were part of the award-winning Bourne Leisure family - Haven Warner Hotels - with 9,000 team members across 39 seaside locations and our HQ in Hemel Hempstead. /p p b Whats it like to work with us? /b br / Were defined by our people and our Breath of Fresh Air culture, which values authenticity and supports every team member. We operate a hybrid model (60% office-based, occasionally on Park or at external events), and were genuinely committed to diversity, equity, and inclusion. We welcome applications from all backgrounds and are happy to discuss reasonable adjustments, flexible working, part-time, or job-share options where possible. /p p b What to expect in recruitment /b br / The interview process is up to 3 stages and may include a presentation or skills test. If you need any support or reasonable adjustments to perform at your best, just let us know were here to help. Get in touch at with any questions. /p p b What We Offer /b /p p - Holiday allowance that rises with service, plus a Holiday Buy Scheme /p p - Annual bonus /p p - 20% discount on both Haven and Warner Hotels holiday for you, family and friends /p p - Comprehensive wellbeing support /p p - Access to the Bourne Leisure corporate box at the O2 Arena ,London /p p - Exclusive discounts with corporate partners /p p - Exciting career pathways, including Learning and Development opportunities such as Apprenticeships and Degrees /p p - Enhanced family friendly policies and pay (eligibility criteria applied) /p p b How to Apply /b br / Were committed to fostering a diverse, equitable, and inclusive workplace, and we encourage applicants of all backgrounds to apply. br / To get started, click apply now and answer a few quick questions, which should take 5 minutes. Once submitted, a member of our team will be in touch. /p