GEO & SEO Manager in Hemel Hempstead

Hemel Hempstead (Hybrid – 3 days/week in office)

Annual salary + bonus and benefits

Search is changing fast — and this role puts you right at the heart of it. As our GEO & SEO Manager, you’ll shape how Haven shows up across traditional search engines and the rapidly evolving world of AI-powered discovery, from Google and Gemini to ChatGPT, Perplexity and other large language model platforms. You’ll help ensure Haven is easy to find, accurately represented and compelling wherever people search for their next holiday, blending strong SEO foundations with smart experimentation in Generative Engine Optimisation to keep us visible, relevant and ahead of the curve.

What You Will Be Doing

• Leading and evolving Haven’s end-to-end SEO strategy - covering on-page, off-page and technical SEO, including site health, crawlability, indexing and performance.
• Driving insight-led optimisation through keyword research, competitor analysis and content gap assessment - working closely with Content, Product and Engineering teams to embed best practice.
• Building and executing Haven’s Generative Engine Optimisation (GEO) strategy - improving visibility across AI-powered search platforms including ChatGPT, Gemini, AI Overviews, Perplexity and Bing Copilot.
• Monitoring, testing and experimenting with emerging search and AI developments - using data, tools and reporting to track visibility, performance and new opportunities.
• Delivering clear SEO and GEO reporting and insights - supporting growth in organic traffic, holiday sales and caravan lead generation while keeping stakeholders informed and aligned.

What We’d Like You To Bring

• Deep understanding of traditional SEO and AI-powered search, including how LLMs compile and present information, with proven experience delivering on-page, off-page and content SEO.
• Strong analytical and data-driven approach, with in-depth experience using SEO and analytics tools (such as SEMrush, SEOmonitor or similar) to demonstrate performance and ROI.
• Ability to translate complex technical requirements into clear, actionable plans, managing roadmaps and priorities with strong organisation and attention to detail.
• An articulate, collaborative communicator with high levels of integrity and self-management, confident influencing a wide range of stakeholders.
• Ideally, experience of a consumer-facing brand.

What’s In It For You?

• ‘Holiday Buy Scheme’
• Annual bonus
• Generous discounts on both Haven and Warner Hotels holiday for you, family and friends
• Comprehensive wellbeing support
• Access to the Bourne Leisure corporate box at the O2 Arena, London
• Exclusive discounts with corporate partners
• Exciting career pathways, including Learning and Development opportunities such as Apprenticeships and Degrees
• Enhanced family friendly policies and pay (eligibility criteria applied)

Who are we?

We’re part of an award-winning Bourne Leisure family, which includes Haven & Warner Hotels. We have 9,000 fantastic team members and 39 beautiful seaside locations and our HQ based in Hemel Hempstead.

What’s it like to work with us?

Working with us is ultimately defined by our exceptional people and teams. At Haven, we take pride in our Breath of Fresh Air culture, which focuses on valuing and supporting every team member. We prioritise openness and transparency in our interactions allowing our team members to be their authentic selves.

We operate a hybrid working model, meaning 50% of your working week will be spent at the office, occasionally on Park, or at external events.

What can you expect during the recruitment process?

The interview process will be up to 3 stages and may contain a presentation or skills test, depending on the role. If you require any support or reasonable adjustments to help you perform at your best during this process, please let us know.

Diversity, equity, and inclusion are at the heart of who we are and what we do. Our commitment to these values is unwavering and they are central to our mission. We encourage applications from all backgrounds, communities and industries and we are happy to discuss any reasonable adjustments or flexibility that you may require, including whether a role can be part-time or a job-share.

We genuinely care about every candidate's experience during the recruitment process and are here to provide support where we can. If you require any assistance or reasonable adjustments while applying, please don’t hesitate to reach out to us.