At a Glance
- Tasks: Lead Haven's SEO strategy and optimise visibility across AI-powered search platforms.
- Company: Join an award-winning team at Haven, part of Bourne Leisure.
- Benefits: Enjoy a holiday buy scheme, annual bonus, and generous discounts on holidays.
- Other info: Hybrid working model with exciting career development opportunities.
- Why this job: Shape the future of search and make holidays easier to find for everyone.
- Qualifications: Experience in SEO and analytics tools, with strong communication skills.
The predicted salary is between 36000 - 60000 £ per year.
As our GEO & SEO Manager, you'll shape how Haven shows up across traditional search engines and the rapidly evolving world of AI-powered discovery, from Google and Gemini to ChatGPT, Perplexity and other large language model platforms. You'll help ensure Haven is easy to find, accurately represented and compelling wherever people search for their next holiday, blending strong SEO foundations with smart experimentation in Generative Engine Optimisation to keep us visible, relevant and ahead of the curve.
What you will be doing:
- Leading and evolving Haven's end-to-end SEO strategy - covering on-page, off-page and technical SEO, including site health, crawlability, indexing and performance.
- Driving insight-led optimisation through keyword research, competitor analysis and content gap assessment - working closely with Content, Product and Engineering teams to embed best practice.
- Building and executing Haven's Generative Engine Optimisation (GEO) strategy - improving visibility across AI-powered search platforms including ChatGPT, Gemini, AI Overviews, Perplexity and Bing Copilot.
- Monitoring, testing and experimenting with emerging search and AI developments - using data, tools and reporting to track visibility, performance and new opportunities.
- Delivering clear SEO and GEO reporting and insights - supporting growth in organic traffic, holiday sales and caravan lead generation while keeping stakeholders informed and aligned.
What we'd like you to bring:
- Deep understanding of traditional SEO and AI-powered search, including how LLMs compile and present information, with proven experience delivering on-page, off-page and content SEO.
- Strong analytical and data-driven approach, with in-depth experience using SEO and analytics tools (such as SEMrush, SEOmonitor or similar) to demonstrate performance and ROI.
- Ability to translate complex technical requirements into clear, actionable plans, managing roadmaps and priorities with strong organisation and attention to detail.
- An articulate, collaborative communicator with high levels of integrity and self-management, confident influencing a wide range of stakeholders.
- Ideally, experience of a consumer-facing brand.
What's In It For You?
- 'Holiday Buy Scheme'
- Annual bonus
- Generous discounts on both Haven and Warner Hotels holiday for you, family and friends
- Comprehensive wellbeing support
- Access to the Bourne Leisure corporate box at the O2 Arena, London
- Exclusive discounts with corporate partners
- Exciting career pathways, including Learning and Development opportunities such as Apprenticeships and Degrees
- Enhanced family friendly policies and pay (eligibility criteria applied)
Who are we?
We're part of an award-winning Bourne Leisure family, which includes Haven & Warner Hotels. We have 9,000 fantastic team members and 39 beautiful seaside locations and our HQ based in Hemel Hempstead.
What's it like to work with us?
Working with us is ultimately defined by our exceptional people and teams. At Haven, we take pride in our Breath of Fresh Air culture, which focuses on valuing and supporting every team member. We prioritise openness and transparency in our interactions allowing our team members to be their authentic selves. We operate a hybrid working model, meaning 50% of your working week will be spent at the office, occasionally on Park, or at external events.
What can you expect during the recruitment process?
The interview process will be up to 3 stages and may contain a presentation or skills test, depending on the role. If you require any support or reasonable adjustments to help you perform at your best during this process, please let us know. Diversity, equity, and inclusion are at the heart of who we are and what we do. Our commitment to these values is unwavering and they are central to our mission. We encourage applications from all backgrounds, communities and industries and we are happy to discuss any reasonable adjustments or flexibility that you may require, including whether a role can be part-time or a job-share. We genuinely care about every candidate's experience during the recruitment process and are here to provide support where we can. If you require any assistance or reasonable adjustments while applying, please don't hesitate to reach out to us.
How to Apply
We're committed to fostering a diverse, equitable, and inclusive workplace, and we encourage applicants of all backgrounds to apply. To get started, click apply now and answer a few quick questions, which should take 5 minutes. Once submitted, a member of our team will be in touch.
Geo & Seo Manager - Hertfordshire, Hp2 4Yl employer: Haven
Haven is an exceptional employer that prioritises the well-being and growth of its team members, offering a vibrant work culture defined by openness and support. Located in Hemel Hempstead, our hybrid working model allows for flexibility while providing exciting career pathways, comprehensive benefits including generous holiday discounts, and a commitment to diversity and inclusion, making it a rewarding place to build your career.
StudySmarter Expert Advice🤫
We think this is how you could land Geo & Seo Manager - Hertfordshire, Hp2 4Yl
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Haven and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Haven are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Haven on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Haven. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Geo & Seo Manager - Hertfordshire, Hp2 4Yl
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Haven. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Haven:Show us that you’ve done your homework! In your application, briefly mention what you admire about Haven’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Haven
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Haven will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Haven, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
