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- Tasks: Lead Haven's SEO strategy and optimise visibility across AI-powered search platforms.
- Company: Join an award-winning team at Haven, part of Bourne Leisure.
- Benefits: Enjoy a holiday buy scheme, annual bonus, and generous discounts on holidays.
- Why this job: Shape the future of search and make a real impact in the travel industry.
- Qualifications: Experience in SEO and analytics tools, with strong communication skills.
- Other info: Hybrid working model with exciting career development opportunities.
The predicted salary is between 28800 - 43200 £ per year.
Hemel Hempstead (Hybrid – 3 days/week in office)
Annual salary + bonus and benefits
Search is changing fast — and this role puts you right at the heart of it. As our GEO & SEO Manager, you'll shape how Haven shows up across traditional search engines and the rapidly evolving world of AI-powered discovery, from Google and Gemini to ChatGPT, Perplexity and other large language model platforms. You'll help ensure Haven is easy to find, accurately represented and compelling wherever people search for their next holiday, blending strong SEO foundations with smart experimentation in Generative Engine Optimisation to keep us visible, relevant and ahead of the curve.
What you will be doing:
- Leading and evolving Haven's end-to-end SEO strategy - covering on-page, off-page and technical SEO, including site health, crawlability, indexing and performance.
- Driving insight-led optimisation through keyword research, competitor analysis and content gap assessment - working closely with Content, Product and Engineering teams to embed best practice.
- Building and executing Haven's Generative Engine Optimisation (GEO) strategy - improving visibility across AI-powered search platforms including ChatGPT, Gemini, AI Overviews, Perplexity and Bing Copilot.
- Monitoring, testing and experimenting with emerging search and AI developments - using data, tools and reporting to track visibility, performance and new opportunities.
- Delivering clear SEO and GEO reporting and insights - supporting growth in organic traffic, holiday sales and caravan lead generation while keeping stakeholders informed and aligned.
What we'd like you to bring:
- Deep understanding of traditional SEO and AI-powered search, including how LLMs compile and present information, with proven experience delivering on-page, off-page and content SEO.
- Strong analytical and data-driven approach, with in-depth experience using SEO and analytics tools (such as SEMrush, SEOmonitor or similar) to demonstrate performance and ROI.
- Ability to translate complex technical requirements into clear, actionable plans, managing roadmaps and priorities with strong organisation and attention to detail.
- An articulate, collaborative communicator with high levels of integrity and self-management, confident influencing a wide range of stakeholders.
- Ideally, experience of a consumer-facing brand.
What's In It For You?
- 'Holiday Buy Scheme'
- Annual bonus
- Generous discounts on both Haven and Warner Hotels holiday for you, family and friends
- Comprehensive wellbeing support
- Access to the Bourne Leisure corporate box at the O2 Arena, London
- Exclusive discounts with corporate partners
- Exciting career pathways, including Learning and Development opportunities such as Apprenticeships and Degrees
- Enhanced family friendly policies and pay (eligibility criteria applied)
Who are we?
We're part of an award-winning Bourne Leisure family, which includes Haven & Warner Hotels. We have 9,000 fantastic team members and 39 beautiful seaside locations and our HQ based in Hemel Hempstead.
What's it like to work with us?
Working with us is ultimately defined by our exceptional people and teams. At Haven, we take pride in our Breath of Fresh Air culture, which focuses on valuing and supporting every team member. We prioritise openness and transparency in our interactions allowing our team members to be their authentic selves. We operate a hybrid working model, meaning 50% of your working week will be spent at the office, occasionally on Park, or at external events.
What can you expect during the recruitment process?
The interview process will be up to 3 stages and may contain a presentation or skills test, depending on the role. If you require any support or reasonable adjustments to help you perform at your best during this process, please let us know. Diversity, equity, and inclusion are at the heart of who we are and what we do. Our commitment to these values is unwavering and they are central to our mission. We encourage applications from all backgrounds, communities and industries and we are happy to discuss any reasonable adjustments or flexibility that you may require, including whether a role can be part-time or a job-share. We genuinely care about every candidate's experience during the recruitment process and are here to provide support where we can. If you require any assistance or reasonable adjustments while applying, please don't hesitate to reach out to us.
GEO & SEO Manager employer: Haven
Contact Detail:
Haven Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land GEO & SEO Manager
✨Tip Number 1
Get to know the company inside out! Research Haven's values, culture, and recent projects. This will help you tailor your conversations during interviews and show that you're genuinely interested in being part of the team.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for those tricky interview questions! Think about how your experience aligns with the role of GEO & SEO Manager. Use the STAR method (Situation, Task, Action, Result) to structure your answers and keep them relevant.
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email can leave a lasting impression and shows your enthusiasm for the role. Plus, it’s a great chance to reiterate why you’re the perfect fit for Haven.
We think you need these skills to ace GEO & SEO Manager
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the GEO & SEO Manager role. Highlight your experience with traditional SEO and AI-powered search, and show us how you can drive insight-led optimisation.
Show Off Your Skills: Use specific examples to demonstrate your analytical and data-driven approach. Mention any tools you've used, like SEMrush or SEOmonitor, and how they helped you achieve results in previous roles.
Be Clear and Concise: When writing your application, keep it straightforward and to the point. We appreciate articulate communication, so make sure your plans and ideas are easy to understand and well-organised.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at Haven!
How to prepare for a job interview at Haven
✨Know Your SEO Inside Out
Make sure you brush up on both traditional SEO and the latest in AI-powered search. Be ready to discuss your experience with on-page, off-page, and technical SEO strategies. Familiarise yourself with tools like SEMrush or SEOmonitor, as you'll likely be asked how you've used them to drive results.
✨Showcase Your Analytical Skills
Prepare to demonstrate your analytical prowess by discussing specific examples where you've used data to inform your SEO strategies. Think about how you've conducted keyword research or competitor analysis, and be ready to explain how these insights led to tangible improvements in performance.
✨Communicate Clearly and Confidently
As a GEO & SEO Manager, you'll need to influence various stakeholders. Practice articulating complex technical concepts in a way that's easy to understand. Use examples from your past roles to illustrate how you've successfully collaborated with content, product, and engineering teams.
✨Stay Ahead of the Curve
Research the latest trends in AI and search engine optimisation. Be prepared to discuss how you would approach emerging technologies like ChatGPT and Gemini. Showing that you're proactive about testing and experimenting with new developments will set you apart from other candidates.
