At a Glance
- Tasks: Lead creative marketing campaigns to inspire unforgettable holiday experiences.
- Company: Join an award-winning team at Bourne Leisure, known for its supportive culture.
- Benefits: Enjoy discounts on holidays, bonuses, and comprehensive wellbeing support.
- Other info: Hybrid working model with exciting career development opportunities.
- Why this job: Make a real impact in the travel industry while developing your skills.
- Qualifications: Experience with CRM tools and a passion for data-driven marketing.
The predicted salary is between 36000 - 44000 £ per year.
Ready to help shape unforgettable holiday experiences for millions of guests? We're looking for a Customer Lifecycle Marketing Manager who's excited to lead with heart, think creatively, and bring campaigns to life across our app, email, SMS, WhatsApp and more. In this role, you'll guide and support our Holidays CRM Executive while owning the full journey of campaign delivery - all with the goal of inspiring guests to book, return, and build memories that last. If you're passionate about smart, data-led marketing and love turning insights into meaningful results, we'd be thrilled to welcome you to the team.
What you will be doing:
- Leading with support and encouragement, guiding and inspiring our Customer Lifecycle Marketing Executive to deliver confidently while growing their skills and career.
- Bringing our lifecycle strategy to life, shaping and delivering thoughtful, data-led marketing initiatives across CRM channels to drive holiday bookings and upgrades.
- Owning seamless, end-to-end campaign delivery, using our CDP (Bloomreach) to build, analyse and optimise personalised journeys that resonate with guests.
- Championing personalisation and insight, deploying impactful always-on triggers and using analytics to refine campaigns and unlock new opportunities.
- Collaborating across the business, connecting CRM with wider marketing activity, supporting trading needs, presenting ideas to senior stakeholders, and stepping in for the Head of Customer Lifecycle Marketing when needed.
What we'd like you to bring:
- Confidence working with Bloomreach, including building personalised communications, managing platform operations, and creating dynamic content across email and app messaging.
- A comfortable grasp of the technical elements of CRM, with working knowledge of HTML, CSS, JSON and templating or scripting languages (such as Jinja, ERB or EJS) to support automation and personalisation.
- A curiosity for data and the ability to interpret insights using tools such as Tableau, Google Analytics or Amplitude to guide decisions and improve performance.
- Experience delivering effective CRM campaigns, supported by evidence of previous success, the confidence to navigate ambiguity, and the initiative to move projects forward with care and creativity.
- A collaborative and supportive approach, with the ability to guide an executive, inspire colleagues, act with integrity, and bring enthusiasm and curiosity to every challenge.
- Experience in travel/hospitality CRM.
What's In It For You?
- Holiday Buy Scheme
- Annual bonus
- Up to 75% discount on both Haven and Warner Hotels holiday for you, family and friends
- Comprehensive wellbeing support
- Access to the Bourne Leisure corporate box at the O2 Arena, London
- Exclusive discounts with corporate partners
- Exciting career pathways, including Learning and Development opportunities such as Apprenticeships and Degrees
- Enhanced family friendly policies and pay (eligibility criteria applied)
How to Apply
We're committed to fostering a diverse, equitable, and inclusive workplace, and we encourage applicants of all backgrounds to apply. To get started, click apply now and answer a few quick questions, which should take 5 minutes. Once submitted, a member of our team will be in touch.
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