At a Glance
- Tasks: Drive creative strategies and testing for paid digital campaigns across platforms like Meta, Google, and TikTok.
- Company: Join Haven, part of the award-winning Bourne Leisure family, with a vibrant team culture.
- Benefits: Enjoy a holiday buy scheme, annual bonus, and exclusive discounts on holidays for you and your loved ones.
- Other info: Hybrid work model with exciting career development opportunities and a commitment to diversity and inclusion.
- Why this job: Shape innovative marketing strategies while making a real impact in a dynamic environment.
- Qualifications: Experience in performance creative strategy and strong data interpretation skills are essential.
The predicted salary is between 63000 - 77000 £ per year.
Are you a creative strategist who loves turning data into great ideas? We're looking for a Performance Creative Strategist to join our new Marketing Operations team and shape how Haven scales our paid digital creative. You'll drive the testing, the thinking, and the learning - working across channels including Meta, Google, TikTok, and beyond to build paid creative that enables us to quickly scale effective ideas and retire underperforming ones. If you're commercially minded, curious about what works, and ready to bridge the gap between creative excellence and performance results, let's talk.
What you will be doing:
- Testing and strategy - Driving testing for paid creative across Meta, Google, TikTok, and other platforms, developing structured hypotheses around messaging, format, visuals, and audience relevance.
- Creative briefing and Production - Working closely with internal and external teams to translate ideas into practical, scalable assets. Define workflows and prompts for AI tools to ensure reliable outputs.
- Performance analysis - Reviewing paid creative performance regularly, analysing results to identify what's working and what isn't, then building a test-and-learn rhythm rather than reactive changes.
- Learning and scaling - Identifying winning creative patterns and scaling them faster, retiring underperforming work quickly, and capturing learnings so they're reused rather than rediscovered.
What we'd like you to bring:
- Performance creative strategy - Strong experience in performance creative strategy, paid social creative, growth creative, or performance marketing environments, with a solid understanding of paid creative across Meta, Google, TikTok, and other auction-based channels.
- Creative hypothesis and testing - Proven ability to develop creative hypotheses, testing plans, and structured learning agendas, with a test-and-learn mindset rather than reactive approaches.
- Data interpretation - Ability to interpret performance data and turn insights into better creative direction, identifying what's working, what isn't, and what should change next.
- Briefing and communication - Strong briefing and communication skills, with confidence articulating creative rationale and working across media, brand, design, and production teams.
- AI and automation - Experience working with AI tools and in highly automated environments, plus familiarity with high-volume consumer sectors (travel, hospitality, leisure, retail) would be valuable.
What's In It For You?
- 'Holiday Buy Scheme'
- Annual bonus
- Generous discounts on both Haven and Warner Hotels holiday for you, family and friends
- Comprehensive wellbeing support
- Exclusive discounts with corporate partners
- Exciting career pathways, including Learning and Development opportunities such as Apprenticeships and Degrees
- Enhanced family friendly policies and pay (eligibility criteria applied)
Who are we?
We're part of the award-winning Bourne Leisure family - Haven & Warner Hotels - with 9,000 team members across 39 seaside locations and our HQ in Hemel Hempstead. We're defined by our people and our Breath of Fresh Air culture, which values authenticity and supports every team member. We operate a hybrid model (60% office-based, occasionally on Park or at external events), and we're genuinely committed to diversity, equity, and inclusion. We welcome applications from all backgrounds and are happy to discuss reasonable adjustments, flexible working, part-time, or job-share options where possible.
What to expect in recruitment
The interview process is up to 3 stages and may include a presentation or skills test. If you need any support or reasonable adjustments to perform at your best, just let us know - we're here to help.
How to Apply
We're committed to fostering a diverse, equitable, and inclusive workplace, and we encourage applicants of all backgrounds to apply. To get started, click apply now and answer a few quick questions, which should take 5 minutes. Once submitted, a member of our team will be in touch.
Performance Creative Strategist - Hertfordshire in Hemel Hempstead employer: Haven Holidays
Join our vibrant team in Cornwall as an Ice Cream Assistant, where we pride ourselves on creating a fun and friendly work environment. With opportunities for personal growth and development, you'll be part of a supportive culture that values teamwork and exceptional guest service. Enjoy the unique advantage of working in a picturesque location, serving delightful treats to happy customers while maintaining high standards of cleanliness and organisation.
StudySmarter Expert Advice🤫
We think this is how you could land Performance Creative Strategist - Hertfordshire in Hemel Hempstead
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Haven Holidays and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Haven Holidays are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Haven Holidays on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Haven Holidays. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Performance Creative Strategist - Hertfordshire in Hemel Hempstead
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Haven Holidays. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Haven Holidays:Show us that you’ve done your homework! In your application, briefly mention what you admire about Haven Holidays’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Haven Holidays
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Haven Holidays will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Haven Holidays, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
