At a Glance
- Tasks: Lead creative marketing campaigns to inspire unforgettable holiday experiences for guests.
- Company: Join an award-winning team at Bourne Leisure, home to Haven & Warner Hotels.
- Benefits: Enjoy up to 75% holiday discounts, wellbeing support, and exciting career development opportunities.
- Other info: Hybrid working model with a supportive and inclusive culture.
- Why this job: Make a real impact by shaping memorable journeys for millions of guests.
- Qualifications: Experience in CRM marketing, data analysis, and a passion for travel/hospitality.
The predicted salary is between 44817 - 54777 £ per year.
Ready to help shape unforgettable holiday experiences for millions of guests? We're looking for a Customer Lifecycle Marketing Manager who's excited to lead with heart, think creatively, and bring campaigns to life across our app, email, SMS, WhatsApp and more. In this role, you'll guide and support our Holidays CRM Executive while owning the full journey of campaign delivery - all with the goal of inspiring guests to book, return, and build memories that last. If you're passionate about smart, data-led marketing and love turning insights into meaningful results, we'd be thrilled to welcome you to the team.
What you will be doing:
- Leading with support and encouragement, guiding and inspiring our Customer Lifecycle Marketing Executive to deliver confidently while growing their skills and career.
- Bringing our lifecycle strategy to life, shaping and delivering thoughtful, data-led marketing initiatives across CRM channels to drive holiday bookings and upgrades.
- Owning seamless, end-to-end campaign delivery, using our CDP (Bloomreach) to build, analyse and optimise personalised journeys that resonate with guests.
- Championing personalisation and insight, deploying impactful always-on triggers and using analytics to refine campaigns and unlock new opportunities.
- Collaborating across the business, connecting CRM with wider marketing activity, supporting trading needs, presenting ideas to senior stakeholders, and stepping in for the Head of Customer Lifecycle Marketing when needed.
- A comfortable grasp of the technical elements of CRM, with working knowledge of HTML, CSS, JSON and templating or scripting languages (such as Jinja, ERB or EJS) to support automation and personalisation.
- A curiosity for data and the ability to interpret insights using tools such as Tableau, Google Analytics or Amplitude to guide decisions and improve performance.
- Experience delivering effective CRM campaigns, supported by evidence of previous success, the confidence to navigate ambiguity, and the initiative to move projects forward with care and creativity.
- A collaborative and supportive approach, with the ability to guide an executive, inspire colleagues, act with integrity, and bring enthusiasm and curiosity to every challenge.
- Experience in travel/hospitality CRM.
Who are we?
We're part of an award-winning Bourne Leisure family, which includes Haven & Warner Hotels. We have 9,000 fantastic team members and 39 beautiful seaside locations and our HQ based in Hemel Hempstead.
What's it like to work with us?
Working with us is ultimately defined by our exceptional people and teams. At Haven, we take pride in our Breath of Fresh Air culture, which focuses on valuing and supporting every team member. We prioritise openness and transparency in our interactions allowing our team members to be their authentic selves. We operate a hybrid working model, meaning 50% of your working week will be spent at the office, occasionally on Park, or at external events.
What can you expect during the recruitment process?
The interview process will be up to 3 stages and may contain a presentation or skills test, depending on the role. If you require any support or reasonable adjustments to help you perform at your best during this process, please let us know.
Diversity, equity, and inclusion are at the heart of who we are and what we do. Our commitment to these values is unwavering and they are central to our mission. We encourage applications from all backgrounds, communities and industries and we are happy to discuss any reasonable adjustments or flexibility that you may require, including whether a role can be part-time or a job-share.
Benefits:
- Annual bonus - Up to 75% discount on both Haven and Warner Hotels holiday for you, family and friends.
- Comprehensive wellbeing support.
- Access to the Bourne Leisure corporate box at the O2 Arena, London.
- Exclusive discounts with corporate partners.
- Exciting career pathways, including Learning and Development opportunities such as Apprenticeships and Degrees.
- Enhanced family friendly policies and pay (eligibility criteria applied).
- Holiday allowance that rises with service, plus a 'Holiday Buy Scheme'.
Customer Lifecycle Marketing Manager employer: Haven Holidays
Join our vibrant team in Cornwall as an Ice Cream Assistant, where we pride ourselves on creating a fun and friendly work environment. With opportunities for personal growth and development, you'll be part of a supportive culture that values teamwork and exceptional guest service. Enjoy the unique advantage of working in a picturesque location, serving delightful treats to happy customers while maintaining high standards of cleanliness and organisation.
StudySmarter Expert Advice🤫
We think this is how you could land Customer Lifecycle Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Haven Holidays and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Haven Holidays are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Haven Holidays on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Haven Holidays. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Customer Lifecycle Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Haven Holidays. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Haven Holidays:Show us that you’ve done your homework! In your application, briefly mention what you admire about Haven Holidays’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Haven Holidays
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Haven Holidays will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Haven Holidays, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
