Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead and manage innovative ABM campaigns while collaborating with diverse teams.
- Company: Join a forward-thinking marketing agency committed to inclusivity and creativity.
- Benefits: Enjoy a permanent role with competitive pay and a supportive work environment.
- Why this job: Make a real impact in B2B marketing and drive growth through strategic campaigns.
- Qualifications: 5+ years in B2B marketing and experience with ABM strategies required.
- Other info: Remote work opportunity with a focus on professional development and equal opportunities.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Location Based: UK (remote)
Core Responsibilities
- Work cross-functionally across the marketing organisation to support the planning and management of ABM campaigns.
- Engage proactively with content, product and events teams to gather the information required to execute campaigns that achieve the outlined demand generation goals.
- Engage proactively with direct sales teams to understand sales goals, identify marketing and sales enablement requirements, and gather feedback on marketing activities.
- Work within 6Sense to manage and maintain campaigns, including very regular content uploads and updates.
- Plan mid and bottom funnel strategy and channel activations including the use of retargeting efforts to connect campaign activity across the buyer journey.
- Engage with and understand the latest messaging across the buyer journey with a particular focus on the mid and bottom funnel.
- Provide content recommendations for mid and low funnel campaign activity in collaboration with the Product Marketing Managers, in line with B2B marketing best practices.
- Engage with and understand the company Ideal Customer Profile, the Target Account Lists and the segmentation opportunities that underpin ABM activity.
- Understand how personas align with various product offerings and align message and tactics accordingly.
- Prepare and share campaign reports for different stakeholder groups showing the performance of programs in line with the KPIs.
- Provide regular perspectives on how to introduce new “test-and-learn” initiatives to the ABM program, with a view on delivering best-in-class customer and prospect experiences.
Skills & Experience Required
- 5+ years’ experience working in B2B marketing.
- Experience with working within the 6Sense platform.
- Proven experience developing and executing Account Based Marketing (ABM) campaigns.
- Experience partnering with Sales teams to understand account priorities and drive pipeline growth.
- Experience managing demand generation programmes across multiple channels (such as gifting via PFL, content syndication, LinkedIn and Google Ads, email, etc.).
- Comfortable using marketing and sales technology platforms (CRM, marketing automation – ideally Marketo - and campaign reporting tools).
Contract Type Permanent
Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.
Senior Campaign Manager- ABM (in-house) in London employer: HAVAS
Contact Detail:
HAVAS Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Campaign Manager- ABM (in-house) in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry and let them know you're on the hunt for a Senior Campaign Manager role. A personal recommendation can go a long way in landing that interview.
✨Tip Number 2
Get social! Engage with companies you’re interested in on LinkedIn. Comment on their posts, share relevant content, and show them you’re genuinely interested in their work. It’s a great way to get noticed!
✨Tip Number 3
Prepare for those interviews by researching the company’s recent campaigns and successes. Bring insights to the table about how you can contribute to their ABM strategies. Show them you mean business!
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of resources to help you ace your application and connect with the right people. Let’s make this happen together!
We think you need these skills to ace Senior Campaign Manager- ABM (in-house) in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior Campaign Manager role. Highlight your B2B marketing experience and any specific ABM campaigns you've managed. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about ABM and how your experience can help us achieve our goals. Keep it engaging and relevant to the job description.
Showcase Your Tech Savvy: Since we use platforms like 6Sense and Marketo, mention your experience with these or similar tools. Let us know how comfortable you are with marketing tech – it’s a big plus for us!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at HAVAS
✨Know Your ABM Inside Out
Make sure you brush up on your Account Based Marketing knowledge. Understand the latest trends and best practices, especially how they apply to mid and bottom funnel strategies. Be ready to discuss how you've successfully executed ABM campaigns in the past.
✨Engage with Sales Insights
Since this role involves working closely with sales teams, come prepared with questions about their priorities and challenges. Show that you understand the importance of aligning marketing efforts with sales goals, and be ready to share how you've done this before.
✨Familiarise Yourself with 6Sense
As experience with the 6Sense platform is crucial, make sure you know its features and how to leverage them for campaign management. If possible, bring examples of how you've used similar tools to drive demand generation and report on campaign performance.
✨Prepare Data-Driven Insights
Be ready to discuss how you measure success in your campaigns. Prepare to share specific KPIs you've tracked in previous roles and how you've used data to inform your marketing strategies. This will demonstrate your analytical skills and commitment to continuous improvement.