At a Glance
- Tasks: Lead creative concepts for B2B campaigns and collaborate with a talented team.
- Company: Join Ledger Bennett, a forward-thinking agency at the forefront of advertising.
- Benefits: Opportunity for career growth to Creative Director and access to innovative AI tools.
- Other info: Embrace cutting-edge technology while maintaining high visual standards.
- Why this job: Shape standout campaigns and elevate your creative skills in a dynamic environment.
- Qualifications: Proven experience in art direction and a passion for B2B advertising.
The predicted salary is between 45000 - 55000 £ per year.
Ledger Bennett are seeking a Senior Art Director for B2B advertising campaigns.
You will lead concept development, collaborate with designers, copywriters, strategists and client services, and guide the team to deliver standout B2B creative concepts.
The role offers potential growth to Creative Director and involves embracing AVA, the Havas proprietary AI platform, while maintaining high visual standards across media.
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Senior Art Director for B2B Campaigns & AI Tools in London employer: HAVAS
Havas Media Group is an exceptional employer located in Manchester, offering a vibrant work culture that fosters creativity and collaboration. With a strong commitment to employee wellbeing, we provide flexible working arrangements, generous holiday allowances, and unique benefits such as mental health days and an inclusive parental leave policy. Our focus on professional growth ensures that team members can thrive in their careers while making a meaningful impact on some of the UK's most beloved media content.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Art Director for B2B Campaigns & AI Tools in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for HAVAS and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like HAVAS are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with HAVAS on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at HAVAS. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Art Director for B2B Campaigns & AI Tools in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit HAVAS. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of HAVAS:Show us that you’ve done your homework! In your application, briefly mention what you admire about HAVAS’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at HAVAS
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at HAVAS will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At HAVAS, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
