At a Glance
- Tasks: Lead insights for social media and influencer campaigns, translating data into strategic narratives.
- Company: Join Havas Play, a leading agency in culture and entertainment.
- Benefits: Shape insight strategies for top brands and enjoy a collaborative work environment.
- Other info: Opportunity to mentor junior team members and grow within a dynamic team.
- Why this job: Make an impact with your expertise in social media and analytics.
- Qualifications: 4+ years in insights or analytics, with strong social media knowledge.
The predicted salary is between 48150 - 58850 £ per year.
Havas Play UK helps brands produce remarkable work in culture, building branded entertainment, partnerships, social & influencer, experiential and content people want to spend time with. Sitting within Havas Media Network and connected to the wider Havas Village in London, we deliver through integrated divisions spanning Strategy, Creative, Activation, Content & Media Partnerships, Production, and Measurement & Evaluation – enabling truly 360° campaigns from insight to impact.
This role sits within the growing Research, Measurement & Evaluation function within Havas Play UK. The Insights Director will lead on social, digital and influencer insight – owning the strategic direction of measurement frameworks, performance analysis and audience intelligence for some of our most important client relationships.
You will be the go-to authority on social media and talent & influencer insight, bringing expertise in content performance analysis, platform trends and algorithmic shifts to inform creative, strategy and activation teams. You will also play a critical role in translating large, complex datasets into clear, compelling narratives that drive client decision-making.
Key clients: Beiersdorf, BBC, Renault – with scope to grow the portfolio as the team and capability expands.
What You'll Do
- Insight Leadership & Client Delivery
- Lead and sign off on monthly, quarterly and annual reports for retained social media and influencer clients, ensuring quality across quantitative and qualitative analysis.
- Own performance tracking and narrative-building for retained clients across organic and paid channels – translating data into strategic recommendations.
- Act as the senior voice for social media and talent & influencer insight, advising clients and internal teams on content performance, platform changes and emerging trends.
- Lead on social media audits for ad hoc briefs, new business pitches and retained client reviews.
- Measurement & Evaluation Frameworks
- Lead KPI evaluation, setting and projection across social media and influencer accounts – establishing benchmarks that clients can trust and build upon.
- Develop and refine measurement frameworks for talent and influencer campaigns, ensuring effectiveness is tracked from brief through to impact.
- Scope projects, brief teams and track progress through to delivery – ensuring work is on time, on budget and to standard.
- Data & Storytelling
- Work with large, complex datasets to extract meaningful insights and build clear, compelling narratives for client and internal audiences.
- Partner with strategists and creative teams to analyse content performance and determine the drivers behind success (or underperformance).
- Present findings and strategic recommendations to senior client stakeholders with confidence and clarity.
- Tools, Platforms & Innovation
- Audit and own third-party analytical tools for social media and influencer measurement – onboarding and upskilling team members in usage and efficiencies.
- Stay ahead of platform changes, algorithmic updates and new analytical capabilities – proactively identifying tools and approaches to boost efficiency and insight quality.
- Represent Havas Play as the social media and influencer measurement specialist within the wider Data, Measurement & Evaluation team across Havas Media Network.
- Research & Analysis
- Lead quantitative and qualitative research projects end-to-end: scoping, costing, questionnaire/guide design, sampling, fieldwork management, analysis and presentation.
- Support broader insight needs including desk research, secondary data analysis and social listening to inform client strategies and creative development.
- Contribute research and insight to new business pitches and thought leadership initiatives.
- Team & Stakeholder Collaboration
- Act as senior support across the Insight function, mentoring junior team members and ensuring consistent quality across outputs.
- Work closely with Strategy, Creative and Activation teams – ensuring insight is embedded throughout the campaign lifecycle.
- Build and maintain strong client relationships, responding to enquiries and managing expectations across multiple accounts.
About You
Must Have
- 4+ years' experience in insight, research or analytics – ideally with agency experience.
- Deep expertise in social media and/or influencer measurement and analytics.
- Proven ability to work with large datasets and translate complex data into clear, strategic narratives.
- Experience setting KPIs and benchmarks for social and influencer campaigns.
- Confident presenting to senior clients and internal stakeholders.
- Excellent project management across multiple concurrent workstreams.
- Experience in talent and influencer measurement specifically.
Desirable
- Strong quantitative research skills – survey design, analysis, reporting.
- Hands-on with creator discovery and performance tracking tools.
- Background in qualitative research (interviews, focus groups).
- A genuine interest in culture, entertainment and the evolving social landscape.
Tools & Platforms
- Experience with some or all of the following (or equivalent): Sprout Social, Rival IQ (or other talent and influencer analytics tools), Talkwalker, Brandwatch (or other social listening tools), GWI, YouGov, TGI (or other audience analysis tools), Advanced Excel / Google Sheets and Powerpoint presentational skills, Native platform analytics (Meta, TikTok, YouTube).
Ways of Working & Values
- Curious and proactive – you ask better questions to get to better work, and you don't wait to be asked.
- Commercially minded – you understand that insight needs to drive action and impact, not just fill slides.
- Collaborative – you work seamlessly with strategists, creatives and client teams, earning trust through quality and reliability.
- Culturally aware – you believe brands should participate credibly in culture, not just advertise in it.
What You'll Get
The chance to shape how insight and measurement works within one of the UK's leading culture and entertainment agencies. You'll work on household-name brands, build a growing function, and be part of an integrated village model that connects media, creative and experience end-to-end.
Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.
Insights Director in London employer: HAVAS
Havas Media Group is an exceptional employer located in Manchester, offering a vibrant work culture that fosters creativity and collaboration. With a strong commitment to employee wellbeing, we provide flexible working arrangements, generous holiday allowances, and unique benefits such as mental health days and an inclusive parental leave policy. Our focus on professional growth ensures that team members can thrive in their careers while making a meaningful impact on some of the UK's most beloved media content.
StudySmarter Expert Advice🤫
We think this is how you could land Insights Director in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for HAVAS and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like HAVAS are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with HAVAS on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at HAVAS. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Insights Director in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit HAVAS. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of HAVAS:Show us that you’ve done your homework! In your application, briefly mention what you admire about HAVAS’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at HAVAS
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at HAVAS will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At HAVAS, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
