Content Architect

The primary job function of the Content Strategist with Prose on Pixels is to provide strategic direction and leadership for the development and production of high-performance assets that are activated for clients' marketing campaigns. Such clients vary across their profiles (indirect and direct clients, global and local, Havas partner agencies…) and the outcomes they want to achieve. The Content Architect will partner with global / key local clients, Havas agencies, and Production leadership to deliver impact and fulfil the Audience First Production vision.

The Content Strategist will have a clear understanding of the strategic focus of our own Audience First Production business and understand the need for developing profitable business from existing and new clients. In order to do this the Content Architect must develop an understanding about each client's business, the audiences we need to reach, and about the range of Create, Scale and Personalize Production services we have available (or can develop) to support the achievement of their objectives.

The Content Strategist will deliver impact with three key Strategic contributions:

• Audience First Asset Mapping. Partnering with Agency and Client teams to bring strategic, business focused rigour to the definition of Audience First asset sets to be produced.
• Audience First Craft Enhancement. Partnering with Agency and Production teams to ensure best-in-craft asset development. This involves providing insight into the formats, styles, features, expression, and technology to best deliver desired outcomes.
• Audience First Measurement and Optimization. Partnering with Agency and Client teams to determine KPIs for measurement, the associated methodology for measurement, optimization criteria and ongoing optimization recommendations that follow the data.

Importantly, this includes interpreting the data and translating learning into actionable direction for our production teams. The Content Architect will also contribute to the evolution of the foundations of measurement and optimization (tools, processes, partners) for desired Audience First outcomes.

Successful fulfilment of the role involves working with clients and Havas agencies as a valued partner / expert. This includes being able to present with confidence and talk knowledgeably to establish credibility, enlighten with knowledge / insight, and enable understanding of an optimal solution. The Content Strategist must be committed to providing the very highest quality of service and inspire their colleagues to do likewise. This requires a capability to lead by example and demonstrate, by their own commitment to excellence, the personal and technical standards expected of a leader with Havas.

Further, acknowledging that collaboration is core to our success, the role will involve championing collaboration through the Prose on Pixels network, providing the example and encouragement for teams to deliver progress as a team. The value we will provide to clients will evolve at the pace of Audience First insight. Consequently, so too will the value delivered by the role. The Content Strategist will have the ability and agility to evolve thinking and delivery accordingly.

Key Responsibilities

The day-to-day would typically include the following:

• Audience First Scope Definition. Working with agency teams to apply Audience First rigour to the development / rationalization of asset scope. Assessment of scope requirements across markets, media, audience mindsets and moments.
• Audience First Insight for Craft Enhancement. Working with agency Creative and Production teams to guide asset development with Audience First insight, inclusive of: Being the lead voice in asset format best practice. Importantly, this requires staying ahead of the curve of opportunities across platforms: regularly connecting with the platforms/channels to understand new techniques or updates, so these can be relayed to production teams.
• Measurement. Identifying appropriate KPIs with clients for measurement across offline media, online media, brand and business metrics.
• Optimization. Forming recommendations and leading discussion related to optimization opportunities for campaigns and assets.
• Business Development. Working with Production leadership across hubs to respond to new business opportunities, contributing the Audience First insight that positions us as an ideal partner for brand and business success.

Driving the Business

Ongoing Audience First evolution – identifying opportunities and generating proposals for better and / or incremental offers across Create, Scale and Personalize. Building relationships with clients and Havas agencies that help clarify the value attached to Audience First Production. Demonstrating the leadership and strategy skills to contribute in a global, cross functional organization. Effectively motivating, leading and developing internal teams and stakeholders. Contributing positively to team's culture and environment and setting high standards for collaboration and accountability. Helping Audience First Production continuously set new industry standards.

Shaping the Prose on Pixels Audience First Production culture and operation

Partnering with the Production management in the definition of a progressive, productive agency network culture and operation, focused on driving the contribution of Audience First production to brand and business success. Building commitment to Audience First Production tools and processes across client and agency teams. Contributing to an environment of constant learning and innovation, where Audience First Production ideas are nurtured, celebrated and championed internally and externally.

Person Specification

To succeed in an impact focused, collaborative, fast-moving environment you need to have energy, drive, determination and a positive attitude. You need to be a great communicator, able to build rapport and productive working relationships with clients and with colleagues. Your personal presence and polished presentation skills will enable successful conversion of opportunities. Your motivation, desire for success, concern for excellence and thought-leadership capabilities will help drive the development and delivery of Audience First Production projects that exceed expectations.

The role is not…. A focused Creative Strategy, Media Strategy or Business Strategy role. The role is very much hybrid. The Content Strategist will collaborate with clients, media and creative partners, and production colleagues, to bring Production closer to the core of the business. A single market role. The Content Strategist will benefit from a global perspective, capable of recognizing the needs and nuance of audiences across geographies and cultures. An established blueprint. The role is unique in the production space. It requires a broad spectrum of strategy contribution, and an ability to both disrupt "usual" process and earn trust from colleagues and clients via value delivered.

Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual's ability to perform their job.