At a Glance
- Tasks: Craft culturally-led strategies for healthcare brands that spark real conversations.
- Company: Join Havas SO, a leader in meaningful health communications.
- Benefits: Hybrid work model, creative environment, and opportunities for impactful work.
- Other info: Collaborate with diverse teams and drive innovative campaigns in a dynamic setting.
- Why this job: Make a difference in healthcare by shaping ideas that resonate with communities.
- Qualifications: Experience in earned media or cultural strategy with a passion for health.
The predicted salary is between 40000 - 50000 £ per year.
Havas SO exists to create meaningful solutions in health that earn real-world impact. We believe strategy is one of the most powerful tools we have to make that happen — uncovering the tensions that matter, connecting science with culture, and shaping ideas that influence behaviour, conversation and change.
As communications undergoes the biggest structural reset in decades, we are building a next-generation earned strategy team: one driven by cultural intelligence, deep audience understanding, multidisciplinary thinking, and the belief that earned ideas can create lasting impact far beyond paid media.
Our strategists sit at the intersection of health, culture, reputation and creativity — identifying opportunities, spotting emerging behaviours, and helping brands earn relevance, trust and advocacy in the world.
Please note that we operate a hybrid policy and come to the London King’s Cross office 3x times per week.
We're looking for an Earned Strategist to develop culturally-led strategies for healthcare brands - creating ideas that travel organically without relying on paid media. We need someone who understands how ideas gain traction in today's social-first world, identifying cultural truths and trends that make healthcare brands relevant to conversations people are already having. You'll work with pharmaceutical clients translating complex health topics into compelling narratives that resonate across communities, social platforms, and media.
If you get excited about spotting trends, crafting insights, and developing ideas that earn attention rather than buy it, this could be perfect for you - what matters most is your earned media expertise and ability to think beyond traditional media relations.
You will build strategies that live and breathe organically across communities, social platforms, and media, driving conversation without relying on a paid-media safety net.
- Reimagine Health Communications: You’ll champion social-first strategies for healthcare brands, moving far beyond standard press releases to craft campaigns that spark genuine, real-world conversations across diverse audiences.
- Guide Ideas from Spark to Impact: You'll be the strategic anchor from initial insight to final execution, collaborating with creative and client services teams to ensure our ideas are as commercially smart as they are creatively daring.
- Put Brands at the Center of the Conversation: You’ll design earned communications plans that put healthcare brands in the driver’s seat of cultural trends—helping them lead, rather than follow, in their categories.
- Be a Trusted Strategic Partner: You'll deliver confident, sharp counsel directly to clients, showcasing your deep grasp of earned media dynamics.
An instinct for the intersection of earned media and health: A background in earned media, PR, or cultural strategy (whether from pharma, consumer health, or consumer brands) and a desire to make a meaningful difference in healthcare communications.
A self-confessed "culture vulture" attitude, fueled by what’s happening in the world right now and a knack for identifying how brands can authentically tap into cultural conversations to spark organic momentum.
A natural impulse to design ideas that travel organically through communities, creators, and digital spaces, rather than just landing a traditional press clipping.
The ability to jump easily from brainstorming wild, brave ideas with creatives to confidently presenting robust strategic narratives to senior clients.
Earned Media Strategist in City of London employer: Havas SO
Havas SO is an exceptional employer that fosters a dynamic and innovative work culture, particularly for the Earned Media Strategist role in London. With a strong emphasis on employee growth and collaboration, we offer a hybrid working model that promotes flexibility while ensuring team cohesion. Our commitment to meaningful health communications empowers employees to craft impactful strategies that resonate with diverse audiences, making a real difference in the healthcare landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Earned Media Strategist in City of London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Havas SO and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Havas SO are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Havas SO on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Havas SO. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Earned Media Strategist in City of London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Havas SO. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Havas SO:Show us that you’ve done your homework! In your application, briefly mention what you admire about Havas SO’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Havas SO
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Havas SO will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Havas SO, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
