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- Tasks: Manage social and digital projects, ensuring timely delivery and high-quality outcomes.
- Company: Join Havas SO, a dynamic healthcare communications agency focused on impactful health experiences.
- Benefits: Enjoy a hybrid work model with two days from home and a vibrant office in Kings Cross.
- Why this job: Be part of a creative team that prioritises patient well-being and drives innovation in healthcare communications.
- Qualifications: Strong knowledge of social platforms and digital advertising; project management skills are essential.
- Other info: Stay updated on industry regulations and trends while advising clients on best practices.
The predicted salary is between 42000 - 84000 £ per year.
Havas SO is a purpose-built healthcare communications agency bringing together a diverse team of creative and communications experts to create more meaningful, Stand-Out health experiences. We offer a full spectrum of solutions, services and channels. No matter the brief, we can draw on the right talent to solve the right challenge. This means bringing patient experts into creative briefs, and advertising minds into PR campaigns. By building teams for specific challenges, we solve briefs in a practical way, with solutions that have patient and society’s well-being at their heart.
Reporting to the Social & Digital Lead, the Digital Account Manager will play a key role in understanding the business, developing healthcare communications skills, and leveraging social and digital strategies to elevate client communications. Over time, you will build confidence in managing the smooth execution of designated projects while embedding yourself into accounts to support the team. You will ensure that social and digital activities are integrated seamlessly into broader communication strategies.
You should have a solid understanding of core social and digital platforms and their effective use in engaging diverse audiences. This includes their application in advertising, creative content development, and insight mining for campaign planning and new business opportunities.
Please be aware that this is a full-time permanent role and our current hybrid working arrangement is two days from home. Our office is located in Kings Cross.
- Project Management: Oversee the day-to-day execution of social and digital projects, ensuring timely delivery and high-quality outcomes.
- Digital Advertising & Analytics: Lead digital advertising campaigns, conduct evaluations, and oversee social listening activities using tools like Google Keyword Planner and Semrush.
- Strategic Insight & Advisory: Advise clients on the evolving social and digital landscape, industry trends, and best practices for engagement.
- Content & Campaign Development: Oversee the creation of high-quality content tailored to different platforms, audiences, and regulatory requirements.
- Financial Oversight: Support budget planning, forecasting, and resource allocation to ensure projects remain on track and within budget.
- Compliance & Regulatory Awareness: Stay informed on industry regulations (ABPI, PAGB, MHRA) and ensure adherence in all client communications.
- Innovation & Thought Leadership: Keep up with emerging trends, platforms, and creative opportunities, sharing insights to drive innovation in client work.
Strong knowledge of major social and digital platforms, including their best practices and latest trends. Proficiency in digital advertising platforms, such as Google Ads Manager, Facebook Business Manager, Twitter Ads, TikTok Ads, and LinkedIn Business Manager. Experience navigating medical regulatory codes (e.g., ABPI, ABHI, EFPIA, FDA) in digital and social media campaigns is desirable but not essential. Strong project management skills, with the ability to prioritise tasks, meet deadlines, and adapt under pressure. A proactive and solutions-focused mindset, using initiative to drive projects forward independently.
Account Director - Digital Medical Communications employer: Havas SO
Contact Detail:
Havas SO Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Account Director - Digital Medical Communications
✨Tip Number 1
Familiarise yourself with the latest trends in digital medical communications. Understanding how to effectively engage diverse audiences on platforms like LinkedIn and Twitter can set you apart. Make sure to showcase your knowledge during any discussions or interviews.
✨Tip Number 2
Network with professionals in the healthcare communications field. Attend industry events or webinars to connect with potential colleagues and learn more about the role. This can provide valuable insights and may even lead to referrals.
✨Tip Number 3
Demonstrate your project management skills by discussing relevant experiences where you've successfully led digital campaigns. Be prepared to share specific examples of how you managed timelines, budgets, and team collaboration.
✨Tip Number 4
Stay updated on compliance and regulatory requirements in the medical field. Showing that you are knowledgeable about ABPI, PAGB, and other regulations will highlight your commitment to ethical practices in digital communications.
We think you need these skills to ace Account Director - Digital Medical Communications
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital medical communications and project management. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the healthcare communications landscape. Mention specific examples of how you've successfully managed digital projects or campaigns in the past.
Showcase Your Skills: In your application, emphasise your proficiency with digital advertising platforms and analytics tools. Provide examples of how you've used these skills to achieve successful outcomes in previous roles.
Highlight Compliance Knowledge: If you have experience with medical regulatory codes, make sure to mention it. Even if it's not essential, showing awareness of compliance can set you apart from other candidates.
How to prepare for a job interview at Havas SO
✨Know Your Digital Platforms
Familiarise yourself with the major social and digital platforms mentioned in the job description. Be prepared to discuss how you have used these platforms effectively in past roles, particularly in engaging diverse audiences.
✨Showcase Project Management Skills
Prepare examples of how you've successfully managed projects in the past. Highlight your ability to prioritise tasks, meet deadlines, and adapt under pressure, as these are crucial for the role.
✨Understand Compliance and Regulations
Brush up on industry regulations like ABPI and MHRA. Even if you don't have direct experience, showing that you understand the importance of compliance in healthcare communications will impress your interviewers.
✨Demonstrate a Proactive Mindset
Be ready to share instances where you've taken the initiative to drive projects forward. This role requires a solutions-focused approach, so showcasing your proactive attitude will be key.
